iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Information Technology has successfully reshaped our lives in ways unimaginable even a decade or two ago. The era of the telegram is now officially over and access to information is …
Continue reading “IT: Enhancing Healthcare for a Better Quality of Life”
Most every entrepreneur does things initially that don’t scale, and that’s okay to start. Pretty soon they realize that the things that made them successful enough to get initial sales …
After a gap of 10 years, I recently returned to Bangalore to attend InTech50. The excitement started from the get go when I was flown from Delhi to Bangalore by …
iSPIRT organized a OEQ(Open Ecosystem Hangout) on 20th April, 2015, to understand the role of software patents within the software ecosystem.Software patents are a much debated subject in the technology …
Continue reading “Software Patents: Evil, Necessary or an Evil Necessity? iSPIRT OEQ Hangout”
In the initial days of your SaaS startup, when you are doing user development, you may find that your product will help both SMB (Small Medium Business) users as well …
Continue reading “Starting with an SMB focus vs. enterprise for SaaS companies. Which is better?”
If You are connected to the Internet, Social Media or any form of media, you must have heard about Net Neutrality and the protests that are going on. While it …
Continue reading “How does Net Neutrality Play a Part for India’s Product Ecosystem?”
Finally… Here is wishing all of you – happy pitching, selling and buying… Today, ‘fantastic fifty’ Product Founders will showcase their solution potential, and work collaboratively with buyers, investors and …
It has been one of the wettest April for Delhi in years. 5th April 2015 was no different. An overnight downpour had created a surreal Saturday setting for “Content marketing …
Continue reading “Founders should do Content – iSPIRT content marketing roundtable”
According to Content Marketing Institute, 90% of the companies are using content marketing, however only one third of third of them are satisfied with the response that they get. According …
Continue reading “3 companies who are doing content marketing in the right way”
We believe this index adds an important objective component to the discussion on the emerging B2B software industry in India and shines a spotlight on an under-reported sector to drive …
Reblogged from TechinAsia with the permission of the Author – Malavika Velayanikal I stumbled at pricing initially. I sold my product at an 80 percent discount to a customer who kept …
SoftwareSuggest.com is India’s leading business software discovery and recommendation platform. Product Nation interviewed Ankit Dudhwewala, co-founder and CEO of the company to understand their journey thus far. Read on… How …
Continue reading “Business Software Discovery made easier by SoftwareSuggest.com!”
The Hospitality Industry is marked by intense competition. Hospitality industry provides intangible services that attract customers and prompt them to provide feedback and recommend it to others. To ensure flawless …
Continue reading “List of ISVs (Individual Software Vendor) for Hotel Industry from India”
For any SaaS sales team, cold emailing is the life line of the sales funnel. For organisations like ours, with smaller ticket size deals, the cold emailing channel has to …
Continue reading “Here’s how we get more than 50% conversion in cold emailing”