A country well known for its software services now has an opportunity to build world-beating software products. At a recent corporate awards ceremony, Tata Consultancy Services (TCS) was crowned as the company of the year. Piyush Goyal, the Minister of State for Power, Coal and New & Renewable Energy hurriedly stepped up to the lectern …
A comparison of business software review sites: Credii, ITCentral, G2Crowd, BestVendor and GetApp
There are an estimated 5K to 10K SaaS and enterprise software companies that provide solutions for small, mid-sized and enterprise companies. The large IT analyst companies such as Gartner, Forrester, IDC, EMR and Burton Group have made a $billion business out of evaluating and ranking these vendors on a magic quadrant or waves. Over the …
Redefining Email Collaboration: The Grexit story!
Innovation comes from myriad sources – in this case Niraj and his team has come up with an innovative product to tackle the common organizational challenges of email overload (often leading to lowered productivity) and lack of easy cross-functional collaboration tools. In this article, we speak to Niraj, Co-Founder of Grexit about his background, motivation …
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Your working space inside another startup in Silicon Valley. #AtithiValley
A few decades back, when the technology boom in India was starting and our now ubiquitous technical talent was finding its footing, there remained a huge gulf between the India & the US in terms of exposure and application of new technologies. Which is why a lot of pioneers and early tech visionaries, wanting to …
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The future is here: Indian product companies are potential global giants
Every year I speak at a dozen events – both within the country and outside. These events range from ones around entrepreneurship and startups to ones purely around technology. There is, however, one common thread at all these events. At home, I meet many young product companies that now operate on a global scale and …
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Voice of Customer Digital platform for Indian SMEs – the Inquirly story #BootUpINDIA
Inquirly is an integrated Voice of Customer Digital platform, designed exclusively to help Indian SMEs listen to their customers, engage with them, act on specific requests, all of these, using a single integrated platform. Product Nation interviewed Anjan Choudhary, founder of Inquirly to understand about the start-up, its products and experiences working with Indian SME …
#MadeinIndia EMR, Clinic & Hospital Management Software
eClinic and hospital management software are fast changing the way the medical industry functioned some years back. These software are being used extensively by doctors and hospitals abroad and unfortunately, India has been late in embracing and exploiting its numerous benefits. However, the scenario is in for a change and there are many big players …
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8 Powerful Things I learned about “Positioning your Startup” at the iSPIRT #PlaybookRT
As a founder or technologist mired in the day-to-day tasks of product building, it’s easy to get drawn into thinking of your product as a collection of features. But do customers also see our products as a stack of features? Or do they see products as a sum of the solutions that they offer? How …
Over seven seas: Why Indian companies are increasingly going global
While there are no numbers or research on how many Indian startups have global operations, I suspect it will be a sizeable number – a number that is growing every month and every year. No longer are Indian startups content in serving merely the domestic market, this new breed of startups and entrepreneurs consider the …
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Head start Higher 101
‘Headstart Higher’ is an initiative by HeadStart Network Foundation. This is as a platform to connect startups to rock star people who could be their prospective employees. This is carried out in the SPEED DATING format, where all candidates meet all startups and then startups can choose to talk further to those who they find …
Foundations: How starting a #Startup is really like… #Recruiterbox
Starting a startup is an exciting and also a challenging journey, right from putting together the Founding team, building a great product, persisting during times of roadblock, engaging the users, thinking long-term and so on. To help the fellow entrepreneurs, we have been speaking to recent entrepreneurs about their startup-journey, growth path and their learnings. …
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When anxiety is a good thing
Ever wonder why some buyers effortlessly make decisions to move forward, while others never engage or take action? When momentum with your prospect stalls, it could be time to shake things up. We need a fresh approach to turn cautious prospects into active clients. Consider this: Prospects expect a sales pitch. They expect us to …
The Leap from Context to Hyper-Context to add Value to the Consumer
Mobile is redefining customer engagement models. Highly personalized recommendations are possible now that companies can access location information and user behavioural data. Brands and services must leverage intelligent targeting to win customer loyalty, rev up engagement, boost conversions and most importantly, to stay competitive in the mobile-first world. By analysing the customer journey and expectations …
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An Imaginary Start up Case Study- Need for a planned Marketing & Sales outreach
The need to be viable in terms of paying customers and indeed the very survival of start ups are dependent on their ability to attract as many paying customers in a short time frame- however a majority of early stage start ups do not look at a planned approach to their marketing, branding and sales …
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