iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Cloud based Accounting Software are becoming increasingly popular for small and medium business. There is no hassle of installing it, the data is safer on the cloud and the costs works out to be much less for the multi user version. India, has managed to produce quite a few efficient cloud accounting software. Here is …
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Traditional Marketing – including advertising, print media, branding and corporate communication – isn’t the same anymore. Physical subscriptions have significantly dropped. People now handle all their bills online. Interruptive cold calling is a big no-no. And yes, more marketers are rolling their eyes than ever before. With access to a wealth of information literally, only …
Continue reading “The Changing Landscape of Inbound Marketing and Why Should Marketers Care!”
Continuing our journey to bring to limelight bootstrapped entrepreneurs from India, we got a chance to speak with Rushabh Mehta, Founder of Web Notes Technologies, a software product company that publishes a free and open source web based ERP called ERPNext for small and medium businesses. Built by a small team of 8 people, ERPNext …
The last few years of my time I spent in IBM was in the space of B2B. Here are some of my observations during my consulting and interactions with the B2B companies over the years. What is B2B? B2B and B2C are often used terms in the Startup space. Let me begin by explaining these …
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Given the slow worldwide economic recovery, it’s an appropriate time to review our core tactics. Many of us are finding our clients and prospects are risk averse. Here are some effective strategies you can proactively use to increase your sales, no matter what the economic climate brings. You might be asking “Who will buy from …
Bootstrapping is hard especially in India! It takes a toll on founders as well as people around them. No fancy corporate trips, no room for slack, myriad things that can go wrong and on top of it, no wiggle room financially. Here is what I learnt during past 3.5 years of bootstrapping SocialAppsHQ and now, …
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In my past several years of running Themeefy, I have gone through many hiring cycles. Over time I have learnt that there is a particular strategy or set of things, that work really well — especially if you are an early to secondary stage start-up, and want to attract good talent, without necessarily paying a lot. Be …
One of the pressures and challenges of working on products is to get it out soon – the release. But I often recollect one of the leaders that I have worked with saying “need 9 months to get baby out”. What’s the right time for a product release – Some Considerations? Build for market, not …
If you have had a chance to visit the state of Gujarat in Western India, you have almost certainly seen atleast one of the famed step-wells in the region. Known locally as “baori” or “vav”, there are hundreds of these architectural masterpieces dotting the state. The most famous ones are the Rani ki Vav (queen’s …
Continue reading “Product Aesthetics, Community Development and the Step-wells of Gujarat”
Sridhar Vembu is a simple person, and most of what he says are tweet sized bits of wisdom. He inspires you almost instantly when you start conversing with him. That was the first impression when I spoke to him for the first time. He wanted to get into action as fast as possible. Before we recorded …
iSPIRT Open Ecosystem Questions(OEQ) Series. The conversation around this exciting session was lead by Sanat Rao (iSPIRT) and the speakers were Jay Pullur (Pramati Technologies), Sanjay Shah (Invensys Skelta), Pari Natarajan (Zinnov), Karthik Reddy (Blume Ventures) & Vijay Anand (The Startup Centre). Sanat initiated the conversation with an observation that it was only the bigger exits …
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Last week I got a chance to speak with Nikhil Nath, Founder and CEO of Knowcross that provides technology solutions to leading hotels of the world in over 30 countries. Started in 2002, Knowcross has built a range of smart and intelligent products that address specific problems of running Hotel operations. From systems that allow …
Keeping with the world cup fever, where No.10 is center of everything for success, thought of writing this post on success of product managers, who are the No.10 for success of products. Here in plan to share 10 tips for successful product management. This is based on my dozen years’ experiences in the function, working …
With new start-ups coming up on a daily basis, the competition in the market is intense. To be successful in this competitive world, you have to think beyond the ordinary. This is probably why growth hacking has become the go-to word when looking for people you may want to hire! If you can scale your growth …
Continue reading “Can you implement Growth hacking in your small business?”