iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Very few product companies make it big without taking external funding. The stories that are shared in the industry are all about companies that have targeted large markets, hit a phase of extremely high growth and have taken external capital to fund that growth. There are very few large (in terms of size / impact) …
Continue reading “Bootstrapping – What To Do When You Get Rejected #BootUpINDIA”
Big Data has gotten a lot of attention over the past 18 months as retail, manufacturing, and technology companies realize the gold mines they’re sitting on and rush to scour them for competitive advantage. Nearly all of this discussion, though, revolves around consumer trends, marketing guidance, new product planning, and other market-level insights. Here are …
Continue reading “How Companies Use Big Data to Help Their Customers?”
There are many tactics mobile games and apps can borrow from retailers and e-commerce stores when it comes to selling In-App Purchases. Dynamic Pricing is one of the most powerful of them. This post is going to look at the low-hanging fruit with dynamic pricing that almost every mobile app or game can take advantage of, quickly and effectively. WHAT is Dynamic Pricing? Changing …
Continue reading “Simple Dynamic Pricing for Mobile Games and Apps”
Indian insurance market today is primarily dependent on push, tax incentives and mandatory buying for sales. There is very little customer pull, which will come from with increasing savings and disposable income. With the recent increase of FDI limit to 49% from 26% has put more pressure on public insurance companies to maintain their market …
Continue reading “Enterprise Agility in Public Sector Insurance”
Desification is an invented acronym of course. It doesn’t exist in the dictionary. Or in lexicon. Nevertheless, it most aptly describes the phenomenon of a technology companies culturally adapting to the local mindset. In this case, local as in ‘Desi’, derived from the word ‘Desh’ which literally means Nation. It’s not uncommon for successful Silicon …
Like many other technology entrepreneurs in India, I am the founder CEO of a software product company. We make a Global Human Resources SaaS product EmpXtrack and have over 300 customers in 20+ countries. Many of us face challenges to scale up our US Sales and explore options such as relocating to the US, hiring …
Continue reading “Making your sales engine succeed in North America”
On August 14th, 2014 iSPIRT, the industry enabler that is creating a vibrant eco-system for promoting, encouraging, supporting and enabling product companies out of India, organized a very useful online discussion on the concept of bootstrapping. Titled ‘Bootstrapping – Boon or Bane’, the discussion explored various facets of bootstrapping, including its relevance, benefits, limitations, and …
Continue reading “Bootstrapping – Boon or Bane for Product Startups #BootUpINDIA”
The world has been witness to several movements that have changed the face of history. India is not alien to these – Mahatma Gandhi’s silent revolution that finally led to Indian Independence is a shining example. About 18 months ago, a group of software product entrepreneurs got together to charter a course that would make …
Main reason behind choosing a CRM (Customer Relationship Management) & lead management software is to cut down the sales time and add to the quality of client service. With a well equipped CRM & lead management system, customer relations would improve and the process of customer tracking is going to get efficient. Due to this, …
Continue reading “SaaS Based CRM & Lead Management Software from India”
Whenever we think of Personalization the first thing that comes to mind is Amazon displaying products we are likely to be interested in. The next thing that come to mind is like advertising on the internet. A little more pondering, and Google’s search results and Facebook’s news feed would strike us as being personalized too. Notice how personalization is invariably assumed …
We are a product startup from Delhi NCR and to be honest, not big fans of Yo Yo Honey Singh. He started his music career as a Music Director in 2005 and for 7 years, was virtually unknown. Then, something happened in the year 2012 that catapulted him to overnight success and by 2014, his …
Continue reading “YO YO Honey Singh Strategy for Product Startups!”
Being Independent is a fundamental right of all living being. But, as entrepreneurs and startups, when we face tons of challenge and deal with sheer hardship we end up submitting to various ideas that may or may not resemble our need. Think about why you become an entrepreneur in the first place – what is …
Continue reading “#BootUpINDIA – Giving Independence to Indian Startups!”
The Company where the engineers are employed for product development OR the Company employing them OR the product development team ? This is an oft arising question in the software industry and of great relevance in fighting a corporate battle for claiming Copyright /IP and patent control of a product developed by the employees of …
You start your computer to check the sales ledger, and are in great tremor as it was incapable of opening anything. Some sort of advertisements related to a product kept on flashing on the screen. On further investigation you realize it has been infected by virus and the nastiest part was – the antivirus on …
Continue reading “If Security is Your Question, CLOUD Is The Answer”
BrowserStack helps you test your website (internal or public) on 300+ desktop and mobile browsers on different Windows, Mac & mobile OS flavors. It solves the problem of not having to setup and maintain multiple Virtual machines and devices to test your website. Ritesh Arora and Nakul Aggarwal are the founding team members. The strength …
Continue reading “BrowserStack: Redefining Web Testing, Globally”