Pricing your SaaS Product and how we did it at Sosio

In case you aren’t updated on the current affairs, 2014 is shaping up to be a controversial year; and we’re not referring to Justin Bieber’s antics, Mr. Kejriwal’s dharnas or Mr. Modi’s development stories. Instead, a new contention is brewing in the annals for us which is every entrepreneur’s one of the worst nightmare: deciding …

Appointy: Building a Marketplace of Services

Appointy is an online scheduling software for small and medium sized businesses to help them grow exponentially.  Today, you can buy a movie ticket, flight or train ticket online. But what about your Salon, Spa, Doctor, Dentist, Hot Air balloon ride or even your pet groomer? Appointy is helping these businesses start scheduling online and …

Driving the conversation: The fine art of questioning

As sales professionals, you probably know a lot about the capabilities of the products and services you represent. However, being a “solution expert” alone is not enough to differentiate you from your competition. If you are perceived as a trusted advisor AND a solutions expert, you are in much better position to win their loyalty …

Bootstrap vs. Venture funded route? Lessons from Kiln vs. Trello #SaaS

I am a big fan of Joel On Software blog & FogCreek Software. Yesterday Joel announced that, Trello, their visual Project Management product, is now an independent venture funded entity, spun off FogCreek Software. One of the comments in HackerNews caught my attention and got me thinking about an issue — how do you decide if your …

Redefining Enterprise Software with Open Source

Everyone knows that Enterprise Software is bloated with un-necessary fat. And the fat shows clearly in the way sales happens. In the latest book by Venture Capitalist Ben Horowitz, he shares a story where in order to please a customer, they went and acquired a company, whose product was liked by the purchasing manager, so …

Anuj Tandon Talks about “How Rolocules is Using Games to Build Personal Bonds” #iSPIRT Event – Conclave for India as ProductNation

We recently had 11 disruptive startups that made a presentation to the Hon. IT Minister, Ravi Shankar Prasad. The first presentation was made by Anuj Tandon of Rolocules. You can access the presentation made by Anuj here Anuj Tandon Talks about “How Rolocules is Using Games to Build Personal Bonds” #iSPIRT Event from iSPIRT // ProductNation on Vimeo.

Wooqer – Successful customer adoptions validate product tagline

Wooqer is a platform primarily designed to drive communication & engagement across cross-functional, geo-distributed enterprise groups. Wooqer tagline reads “One platform. Unlimited possibilities” and true to this statement, its customers have leveraged it in many use cases where people communicate & engage, specifically in: – Training & assessments: Induction, product, soft skills or other customer …

Naveen Tewari talks about “How InMobi is Disrupting in the Mobile space” #iSPIRT Event – Conclave for India as ProductNation

We recently had 11 disruptive startups that made a presentation to the Hon. IT Minister, Ravi Shankar Prasad. The first presentation was made by Naveen Tewari of InMobi. You can access the presentation made by Naveen here.  

Platform Thinking: How To Get Startup Ideas

How does one find new startup ideas? Every business is built around solving a customer pain. Solving a customer pain creates value which in turn, if successfully harnessed, can be monetized. Platforms, in particular, connect demand and supply to solve customer pain on both sides. Platform Thinking And Startup Ideas One of the patterns for …

Startup Hacks: What to do when you don’t have a complete team

If it’s a tech product and the core team is not a set of founders, then you should probably double your deliverable timelines. The core team should comprise of at least one tech geek and one design guru. I have an idea but I am neither a tech guy nor a design guy. Get at …

India to transform into a software product nation

The Finance Minister’s recognition of software products as a distinctive category which can propel India forward as a product nation could well mark a new era in India’s industrial development. At the time of independence, we had very limited industrial capabilities. But, in the last 67 years, we have built a strong foundation across industries …

Government recognizes the Software Product Industry

The fact that the Finance Minister specifically underscored the Software Product Industry (SPI) in his maiden budget speech is testimony enough of the Government’s resolve to make significant and dramatic changes to achieve rapid economic development. Here are two reasons why we believe the Government is moving in the right direction. One. Empowering the masses. …

All I know about Product Startup Recruitment…I learned from the movie Moneyball!

Today, I was watching Moneyball, the movie for the third or fourth time! Every one of those scenes and dialogues was a lesson in recruitment that every product startup could use! I have used them and they have worked for me in fantastic ways! What better way to learn lessons in startup recruitment than watch …

Notes from the iSPIRT Playbook Roundtable – Nuances of Customer Acquisition #PlaybookRT

Saturday, June 16 was the day, the iSPIRT Playbook Roundtable finally arrived in Mumbai. The topic for the Roundtable was Nuances of Customer Acquisition.  The Roundtable was hosted at the office of WebEngage by their CEO Avlesh Singh and saw participation from CEOs of around 14 startups from in and around Mumbai. The event went …

Budget reaffirms Government’s desire to Transform India into a Product Nation

We are delighted that the Finance Minister singled out the Software Product Industry for mention in his budget speech today. This is momentous… the identity we have been so seeking especially in the corridors of power was finally articulated this morning in the highest legislative body of the land – the Indian Parliament. We’d like …