iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
The way that we have done business in the past and the way it is now have undergone a transformation, a digital revolution indeed. A few years ago, Facebook was hardly known; LinkedIn’s presence was not felt. But today digital is all over the place. With marketing undergoing major transformation, and will continue to evolve …
Continue reading “Are you missing out in Digital Marketing?”
I had the pleasure of speaking to a batch of about 130 students, startup aspirants, product developers last week at the Innovate Delhi event. I was teamed up with Rajat Garg, of SocialappsHQ, and a heavy-weight with facts, numbers, trends, valley companies and slides. We were to cover “opportunity hypothesis’ broadly – how does a …
Continue reading “Before you innovate, get out of your comfort zone”
You’ve labored for months with a prospect who seemed interested in your services. She returned calls and replied promptly to emails. Everything was moving right along and then … nothing. Nada. Radio silence. No more returned calls. No more email exchanges. And no explanations. Frantically, you mentally retrace your steps and re-read email threads to …
Last few years have been very instrumental in making iSPIRT what it is today. A lot of thought had gone into creation of this movement. We thought it is a good idea to retrace the movement to its origins and codify the model with which we operate on. The whitepaper at the end of this …
Do you own a business and face the problem of customer communication? Are you unaware of your customers’ needs? Are your customer’s unhappy with your services? Are you unable to analyze the progress of your business? Then, to all such problems there is one and only one solution – the CRM Software. In any business …
Continue reading “Benefits of CRM Software – A 360° Evaluation”
India’s enterprise software industry has been slowly bubbling since the 1980s but has generally failed to deliver a large number of high impact, high value companies. We do have some companies that everybody talks about – iFlex, Tally, Zoho – but these are far and few between. I believe that we are seeing a new …
Continue reading “This Fourth Wave of Indian Enterprise Software Startups is World-Class”
In this global digital world new digital services are raising the bar of enterprise offerings. Customer behavior is rapidly shifting as more people use digital devices and platforms intensively. Customer is slowly changing into ‘e-customers’ with the use of internet, mobile devices and social media on the rise. To survive this digital world enterprises are …
Most conversations with entrepreneurs and product managers who want drive engagement and bring viral features to their products are answered as ‘We will gamify our product through features’. This post is about clearing some nuisance around the topic of gamification in products. Gamification has nothing to do with building features. In fact, even Product Management …
Continue reading “14 Ways to Emotionally Engage users with your Product”
The emergence of high speed Internet services and the ability to outsource the networking and processing requirements has generated a plethora of opportunities for various companies to avail these emerging services and reduce their overheads and speed up product delivery. There are however, various critical termination and post termination issues that are encountered by IT …
2013 was a hot year for Global Technology M&A: 204 announced Tech M&A deals took place at an overall valuation of ~$100B, of which 70% were pure software companies. Thanks to a strong stock market, 51 Tech IPOs took place in 2013. The story for the India software product industry has been different. Despite huge innovation …
In this #PNHangout, Seema Joshi, Lead Product Manager – BMC Software, shared with us her insights about Product management and the challenges and scope on the road ahead for Women Product Managers. Why did you choose to be a Product Manager? There are two aspects to why I chose to be a Product Manager. The …
I recently met with Thinkflow founder Praveen Hari and heard first hand their growth story of building a platform capable of powering business applications and services on the cloud. I specifically focused on learning how they accelerated their growth and scale phase, wanting to hear a few stories that could inspire other budding ventures on …
Continue reading “Thinkflow Software – Keeping up with changing markets”
With a new government at the helm, this is the time for wish-lists and advice as to how it can make a major impact. Here’s my two pennies worth on what should be the government’s priorities if it wants to promote technology-driven innovation and entrepreneurship. Ease of Doing Business India routinely does badly on the …
Continue reading “A 10-Point Agenda to Support Technology-driven Innovation”
Hiring is Growth Hacking applied to organizations. What does that mean? It is expensive to pay a staffing consulting $10k – $20k per hire, so creative, guerrilla tactics have to be adopted. Using your network to reach out to your audience, relying on word of mouth, the referral program that extends beyond employees, Quora/Twitter/LinkedIn for …
As everyone knows, venture returns are determined by building innovative products and services that reach scale. The operative words being INNOVATIVE and SCALE. Stuff that has not been built or tried before, stuff that delivers much greater “value” to the customer. We also know that India early stage returns have not exactly been stellar. I’ll …
Continue reading “The link between corruption & early stage venture returns in India”