With Office Chat, the goal was simple; we wanted to create a product like Whatsapp, but for enterprises. This app should seamlessly work between devices (mobile and desktop) and could also be sold alongside the other suite of apps offered by MangoApps (an enterprise social collaboration network). Although MangoApps has an IM client tool integrated …
The link between corruption & early stage venture returns in India
As everyone knows, venture returns are determined by building innovative products and services that reach scale. The operative words being INNOVATIVE and SCALE. Stuff that has not been built or tried before, stuff that delivers much greater “value” to the customer. We also know that India early stage returns have not exactly been stellar. I’ll …
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The Most Important Metrics Immediately After Launch
Just released or about to release a mobile app? Do you have a checklist of which metrics you should be tracking? Deciding which metrics to track is simply deciding which questions you want to answer. And the key is in asking the right questions. Getting information about your app usage shouldn’t be like this. 1. …
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Raja of v-shesh on how social impact can be “greater through a business model”
Mr. P Rajasekharan (Raja) is the founder of v-shesh, a social impact enterprise that enables people with disabilities find employment. Working with both job-seekers and employers, v-shesh has placed over 90% of its trainees in banks, ITES, hospitality and manufacturing sectors. Prior to founding v-shesh, Raja worked in development sector and project finance at Japan Bank for Regional …
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Earning a rupee in India is more difficult than earning a dollar in US! – Kumar Vembu, Founder and CEO, GoFrugal Technologies
ProductNation interviewed Kumar Vembu, Founder and CEO of GoFrugal Technologies. In a candid conversation, Kumar shares his experiences of dealing with Indian retail market and shares key mantras for succeeding in the Indian market. Read on… Could you explain the rationale behind venturing into the Indian retail space through GoFrugal? I started GoFrugal during the …
Yammer is facebook for Business! – Product Positioning and Messaging!
Yammer is facebook for Business! – This was apparently the Product Positioning choice of its own CEO. The CEO thinks that this is good shorthand for conveying what his product is all about. It could also be meant in a pejorative way. Users could feel that the user interfaces and functionality are too similar to …
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Sanket – A disruptive health/wellness product to monitor health ailments
Sanket – a revolutionary product in the healthcare/wellness space is the brainchild of Agatsa, a Noida based product and Solutions Company. ProductNation interviewed Rahul, co-founder of Agatsa to understand the product and their plans to make it available to the masses. Read on… What was the motivation to start Agatsa? My wife Neha (Co-Founder) and …
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My final comments on a Twitter discussion about Design & India focused startups
Here’s the starting point of the discussion on Twitter: @avinashraghava @dkhare better Q:what is the role of design in d larger socio-eco context? Which business & consumer problem does it solve? — Dhiraj Kacker (@dhirajkacker) January 3, 2014 Just to summarize my thought: the original referenced article talked about design being a key pillar of …
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Innovation in India: Where do we stand at the end of 2013?
As the new year approaches, its customary to review the year that has passed. Here is my take on where we stand on innovation at the end of 2013. Positive Highlights of the Indian Innovation scenario in 2013 Innovation in the public/strategic sectors took two important strides. The first was the successful launch of the …
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101 Takeaways from the First ProductNation Boot Camp #PNCamp
The inaugural edition of PNBootcamp at Pune is the best thing to come out from iSPIRT yet – in my opinion. For all the startups that missed this bootcamp, I strongly recommend staying tuned to pn.ispirt.in for the next playbooks and bootcamps. There were two themes in the bootcamp: ‘Discovery Hacking’ for those companies who …
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Announcing InTech50 – A showcase of 50 Innovative Product Companies to Global and Indian CIOs, Product Company executives, Investors and Analysts
InTech50 is a showcase of some of the most promising software products created by entrepreneurs from India. A panel of Chief Information Officers (CIOs), Venture Capitalists, and Product Leaders from previous successes will decide the fifty companies that make the cut to InTech50 selection criteria. These chosen companies will receive advice, on-going mentoring, product marketing …
iSPIRT wishes you a Happy New Year!
Since our inception a year ago, we have been relentlessly working toward the cause of creating an amenable ecosystem for software products development in India. We greatly appreciate your support in helping us reach where we are in such a short time. We have done a great deal over the last one year to implement …
“Potential of Software Products from India” – Insights from an interview with Prof. Rishikesha T Krishnan, IIM Bangalore
In an interview with Govindraj Ethiraj on the changing paradigm of the Indian software industry, Professor Rishikesha T Krishnan, IIM, Bangalore, talks about how the software industry is getting transformed from a services oriented model to creating successful products. He cites FusionCharts as a great example of finding a niche market and moving to the cloud as an …
Common Questions about Founders
Is there a right age to become an entrepreneur? Any age is a good age. The founders of Microsoft, Google, Facebook started their companies when they were very young. Steve Jobs, who founded Apple at an early age, continued to show amazing entrepreneurial capabilities in his second stint at Apple which began in his 50s. …

