iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Just released or about to release a mobile app? Do you have a checklist of which metrics you should be tracking? Deciding which metrics to track is simply deciding which questions you want to answer. And the key is in asking the right questions. Getting information about your app usage shouldn’t be like this. 1. …
Continue reading “The Most Important Metrics Immediately After Launch”
Mr. P Rajasekharan (Raja) is the founder of v-shesh, a social impact enterprise that enables people with disabilities find employment. Working with both job-seekers and employers, v-shesh has placed over 90% of its trainees in banks, ITES, hospitality and manufacturing sectors. Prior to founding v-shesh, Raja worked in development sector and project finance at Japan Bank for Regional …
Continue reading “Raja of v-shesh on how social impact can be “greater through a business model””
ProductNation interviewed Kumar Vembu, Founder and CEO of GoFrugal Technologies. In a candid conversation, Kumar shares his experiences of dealing with Indian retail market and shares key mantras for succeeding in the Indian market. Read on… Could you explain the rationale behind venturing into the Indian retail space through GoFrugal? I started GoFrugal during the …
Yammer is facebook for Business! – This was apparently the Product Positioning choice of its own CEO. The CEO thinks that this is good shorthand for conveying what his product is all about. It could also be meant in a pejorative way. Users could feel that the user interfaces and functionality are too similar to …
Continue reading “Yammer is facebook for Business! – Product Positioning and Messaging!”
Sanket – a revolutionary product in the healthcare/wellness space is the brainchild of Agatsa, a Noida based product and Solutions Company. ProductNation interviewed Rahul, co-founder of Agatsa to understand the product and their plans to make it available to the masses. Read on… What was the motivation to start Agatsa? My wife Neha (Co-Founder) and …
Continue reading “Sanket – A disruptive health/wellness product to monitor health ailments”
Here’s the starting point of the discussion on Twitter: @avinashraghava @dkhare better Q:what is the role of design in d larger socio-eco context? Which business & consumer problem does it solve? — Dhiraj Kacker (@dhirajkacker) January 3, 2014 Just to summarize my thought: the original referenced article talked about design being a key pillar of …
Continue reading “My final comments on a Twitter discussion about Design & India focused startups”
As the new year approaches, its customary to review the year that has passed. Here is my take on where we stand on innovation at the end of 2013. Positive Highlights of the Indian Innovation scenario in 2013 Innovation in the public/strategic sectors took two important strides. The first was the successful launch of the …
Continue reading “Innovation in India: Where do we stand at the end of 2013?”
The inaugural edition of PNBootcamp at Pune is the best thing to come out from iSPIRT yet – in my opinion. For all the startups that missed this bootcamp, I strongly recommend staying tuned to pn.ispirt.in for the next playbooks and bootcamps. There were two themes in the bootcamp: ‘Discovery Hacking’ for those companies who …
Continue reading “101 Takeaways from the First ProductNation Boot Camp #PNCamp”
InTech50 is a showcase of some of the most promising software products created by entrepreneurs from India. A panel of Chief Information Officers (CIOs), Venture Capitalists, and Product Leaders from previous successes will decide the fifty companies that make the cut to InTech50 selection criteria. These chosen companies will receive advice, on-going mentoring, product marketing …
Since our inception a year ago, we have been relentlessly working toward the cause of creating an amenable ecosystem for software products development in India. We greatly appreciate your support in helping us reach where we are in such a short time. We have done a great deal over the last one year to implement …
In an interview with Govindraj Ethiraj on the changing paradigm of the Indian software industry, Professor Rishikesha T Krishnan, IIM, Bangalore, talks about how the software industry is getting transformed from a services oriented model to creating successful products. He cites FusionCharts as a great example of finding a niche market and moving to the cloud as an …
Saikrishna Chavali posted the following question on my blog post about Data & UX being two ends of the product spectrum: I’ve got a question: how did you understand the user when you were in the ad business? Did you ever meet real users? In PM theory, one is instructed to empathise with the user by actually “getting out …
Is there a right age to become an entrepreneur? Any age is a good age. The founders of Microsoft, Google, Facebook started their companies when they were very young. Steve Jobs, who founded Apple at an early age, continued to show amazing entrepreneurial capabilities in his second stint at Apple which began in his 50s. …
Yes, you are going to lose weight, stop smoking, learn a new language and spend more time with your family next year. And while you are in the make-a-bunch-of-resolutions-to-be-totally-awesome-next-year phase, there’s another resolution I want you to consider. As a marketer, do not create more marketing. Create more value. [Warning: This is going to be …
Continue reading “Dear Marketers — Let’s create more value, not more marketing”
Sachin Tendulkar’s retirement was a event marked with a great outpouring for the man and for Indian Cricket. Our cricket team has come a long way and we are both the commercial power and in many format ; the leader. Sanjay Anandaram shared an article which has a more balanced take on Tendulkar. It is …