iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
ProductNation interviewed Sandeep Kumar, Founder of ProductDossier, a company focused on providing integrated project management software solutions to customers worldwide. Read on to understand the genesis of the company and the learning from the experience gained in selling to different sectors of B2B customers… What factors led to creating ProductDossier? During my professional career and …
Continue reading “ProductDossier – An integrated platform for project planning and execution”
Last weekend, we had a playbook roundtable on sales(mainly B2B) at the Ozonetel systems office in Hyderabad. Aneesh Reddy from Capillary led the RoundTable. The focus of the roundtable was on sales in product companies. This included early stage sales as well as issues faced during scaling sales. A lot of points were covered and the …
Continue reading “21st #PlaybookRT – 13 Sales Mantras for Product Selling in India – Part 1”
[ There is an interesting discussion in ProductNation on Customizable Product : An oxymoron which triggered me to write this post] I find many people use these words interchangeably. However the distinction is important and source of value. Agility can be engineered with proven techniques and best practices. With advancement in software engineering there is …
If you haven’t made up your mind whether you should be at PNSummit, then you’re probably thinking too hard. It’s not a Conference. It’s not a Conference. Yes, I said that twice. It’s brought to you by iSPIRT ProductNation. And a team of selfless volunteers who want to give back. These guys have regular companies …
Continue reading “Customer discovery meets Indiana Jones at #PNSummit”
An interesting discussion on the theme of ‘Sales’ happened last weekend at Chennai (Orangescape office) as part of the iSpirt round table. Shashank N D from Practo and Girish Rowjee from Greytip gave engaging presentations on their journey and the ~20 participants responded enthusiastically with several interruptions (read questions :)). [Note: A similar discussion in Bengaluru …
Continue reading “20th #PlayBookRT at Chennai: Sales war stories from 2 SaaS start-ups”
We, Indian entrepreneurs, can think big, can write code, can build a sustainable business, can raise money and we might as well make a successful exit but we still face challenges in making a 2 minutes presentation that would that would at least make the listeners curious about our startup. I happen to attend an …
In simple maths, every one of the 100 who saw the videos, was kept engaged for at least 8 minutes. Assuming they didn’t see all of the videos – a sales guy was around to continue conversations. Humans have recently surpassed the attention span of a goldfish. And you thought keeping a goldfish engaged was …
TV addict Kids in India simply love Japanese cartoon character ‘Doremon’ who always come up with very cool gadgets to help his very average and foolish brother Nobita. Doremon’s gadgets are unreal but still fantastic and innovative and kids always dream of having them. But I wish to take this opportunity to talk about Susant …
Continue reading “Susant Pattnaik: Real Life ‘Doremon’ or an Innovation Champ?”
This #PlaybookRT was led by Shivku, techie and founder of Exotel. The theme ‘The Ship of Theseus’ was inspired by the movie released in 2012 and also by a team in TCS that used to call itself the Ship of TCS. The focus of this Round Table was to evaluate if product developers have enough …
Continue reading “19th #PlaybookRT – Insights on the Indian Product Ecosystem”
In this blog we look at the ever changing dynamics of organizations today, especially product organizations in India. Implementing lean and agile practices have become common practice across the enterprise, let us look at some examples and see how some organizations are changing. • In a three year product company somewhere in Bangalore, there were …
The inspiration for this article came up from the animated discussion that’s going on at the Product Nation discussion Forum on ‘Customized Product’ – A true Oxymoron. We all know that customization is bad, and well architected extensions are the way to go. However, I decided to pursue on what ‘well architected’ really means, and …
Continue reading “Building products to last – Can it increase your valuation?”
For small businesses to succeed in today’s fiercely competitive market is no easy job. While you might think that once you ideate and put a business plan in place, your long cherished dream is soon going to be realized, hold on to the thought! Have you given enough thought to your go to market strategy? …
It has been a pretty frenzied two weeks or so for us #PNSummit volunteers, but here we are, and we have something to show you and the world. But first, what went into it. We brainstormed. We chatted. We argued. We used all that, and combined that with actual user feedback gleaned from the dozens …
Yet another extremely educational round table from iSPIRT – 8 out of 12 participants gave it a rating of 10/10! Girish from GreyTip and Shashank from Practo led the round table and Aneesh and Yashwanth contributed with their experience at Capillary. This article captures some of the key learning from the round table. The focus …
Sure, your business has a Facebook fan page and maybe you even have a Twitter handle. Congratulations! You’re now one of hundreds of millions of people using social media and odds are, your business is getting lost in the shuffle. If you’re not fully utilizing social for your business you’re missing opportunities. Here are a …
Continue reading “You’re Not Fully Utilizing Social for your Business”