Who is a product manager and what does a typical development cycle with a product manager look like? Product managers are often the most overlooked job descriptions in startups. The …
What Can Entrepreneurs Learn From Arvind Kejriwal’s Start-AAP?
Aam Aadmi Party’s success in the recent Delhi elections is nothing less than magical and as a geeky analogy, quite similar to a consumer startup hitting 1 million unique users …
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Product warriors, pick your battles!
The first question that I asked iSPIRT volunteers running PNCamp, the first ever bootcamp exclusively focused on product entrepreneurs in India, was why Pune? They pointed to Dilip Ittyera whose …
Announcing the CIO Mentorship Program for Enterprise Product Startups
A ‘startup’ is a company that is confused about – 1. What its product is, 2. Who are its customers, 3. How to make money. – Dave McClure As a …
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A day at the Product Nation Camp at Pune #PNCamp
As someone who has attended many events such as the Nasscom Product Conclave related to Software Products, I was intrigued by the concept of an one-day Boot Camp organized by iSPIRT (Indian …
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Breaking the Status Quo: Takeaways from a Revolution Taking Wings #PNCamp
It’s not often I find myself in a roomful of people driven by a shared vision. Inspiration was inevitably seeping in. It took me not more than a couple of …
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Digital Marketing – Growth Hacking Course
The face of marketing has evolved over the years. What worked ten years back is no more considered today! The idea about product companies used to be something like a …
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Three Waves of Indian Software
When I started JamBuster with Suneeta in 2004, I wanted to build a technology management software products company in India. Little did I know, that we would be part …
Premium vs Freemium vs Subscription
For mobile apps, there are three dominant pricing strategies: Premium, Subscription and Freemium. According to a report by app-store analytics company, Distimo, freemium now accounts for 71% of Apple AppStore …
Stay Classy! – 8 Rules for 21st Century Marketing!
As this article is being written, possibly one of the greatest Viral campaigns EVER is being rolled out for the movie – Anchorman 2 – The Legend Continues set for …
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Approaching Mobile UX – A Product Manager’s Perspective
When building the mobile interface for their existing products, Product Owners are faced with quite a few perplexing questions, especially related to the user experience on mobile. A report from …
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Nurturing Product Managers & Entrepreneurs
More than 3000 product companies generating revenue of $2 Billion – that may sound miniscule compared to $100 Billion IT services industry. It is pertinent to look at how the …
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Bangalore: 30th Nov 2013 | Design Thinking round table with Eskild Hansen
On a typical Saturday morning in Bangalore, a small group of design practitioners and product folk got together at the Fusion Charts office in Koramangala. They were attending an informal …
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Enterprise Sales, Product Market Fit and Partnerships: Learning from the 23rd iSPIRT Round Table
Vivek from iCreate facilitated yet another juicy round table with lessons learnt ‘from the trenches’. While this article provides a distilled summary, it cannot do justice to in-person learning. I …
Owning the Transaction – Why Marketplaces Need to Think Like SaaS Businesses
Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem …
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