iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Still believe email is small and dying a slow death in the world of IMs, tweets and Facebook messages? Just have a look at the massively viral ‘Every Second on the Internet’ and scroll till the end to get a visual realization of how big a part of our life email still is. Email is …
Continue reading “KeyMails is making the email smart for Outlook users!”
Too many choices make your customers just stop with browsing. They don’t buy and move on! So if you have too many looky-loos and not enough purchasers, you may be giving them Choice Overload! Too many Free Trial users and not enough conversions? Choice Overload may be one of the problems in that case also. …
Continue reading “Choice Overload prevents a Sale. The 4C approach may overcome this!”
By investing in the product marketplace, India will do the same leapfrog as it did with the mobile revolution. Recently I had the opportunity to witness the silent revolution that is taking off in India – a revolution that has been overshadowed (and somewhat suppressed) by the media-popular IT giants! For a long time I …
ProductNation interviewed George Vettath, Founder and Managing Director of Kallos Solutions to learn about the journey of his company in the Enterprise software space for the past decade. In this interview, George explains how his background and experience helped in creating a superior product, and provides useful tips for entrepreneurs in this space to get …
I recently delivered a workshop on building winning products. The audience identified that it was important the customers loved a product in order for it to be a winner. It also came up that consumers increasingly want to buy things that thrill and delight in addition to simply doing what they were designed to do. …
Continue reading “Emotionalizing the software products… uh…what?”
(Post 3 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability standards on their products.) Previous posts in this series showcased two discount usability engineering methods – ‘Expert Usability Review‘ and ‘Heuristic Evaluation’. Both these methods are …
Continue reading “Quick Research / Usability Methods: Lean Usability Testing”
Travel by no means is a small industry for Indians. The country is brought up on the lure of the annual pilgrimage to a new destination each summer when the schools close for vacations. Be it visiting family and friends in new towns or high end travel to other countries, we are willing to spend …
Continue reading “Thrillophilia is making experiential travel mainstream”
The last date to apply for this bootcamp has been extended to 16th August especially for Product Nation subscribers. TiE-IQ Bootcamp is a no contract and free 60-day bootcamp where the participating startups will have an opportunity to create products, launch companies and walk away with their spoils and a lot of learning. This first …
Continue reading “First B2B Bootcamp for product startups – last day to apply”
iSPIRT’s roundtables create a buzz in the Indian software product community. Shehjar Tikoo doesn’t like conferences and seminars. The entrepreneur of e-commerce enabler Unbxd finds them boring and one sided. But all that changed when he attended the iSPIRT roundtable on Product Management in Bangalore. Says Shehjar, “I liked the fact that the audience was very …
Today is India’s 66th Independence Day and the environment around, seems, to be generally shorn of excitement, energy and optimism. However, as is customary on such occasions, a call to the people – all of us – is, well, called for: to galvanise us all to action, to put our shoulders to the wheel of …
“Why isn’t there a place where we can store all our medical information?” is the question that bugged Shashank ND, Founder of Practo.com. Jamming together with a classmate from NITK Surathkal, they found a solution and founded Practo.com – a cloud based service that covers over 8,000 doctors and manages the records of nearly 3 million patients. …
Every product that you build has to be used by people. This is irrespective of “who may pay for the product“. This is an often brought up topic of “User vs Customer“. And if the product is used only by machines and not by real people, then it’s perhaps best to call it “technology”. As far …
Continue reading “Data and User Experience: Two ends of the spectrum”
Small Businesses play a significant role in a developing economy – from creating valuable business opportunities to employing a large chunk of the workforce. They are the drivers of growth contributing significantly to a range of sectors and industries. Small Businesses produce nearly half the manufactured output and are also the largest employers of workforce …
In this #PNHangout, we spoke to Vipin Agarwal, who is the co-founder of enMarkit and an ex-VC turned entrepreneur, about his journey in conceptualizing the product, his team, the tools and the product management philosophy and what a typical day in his life looks like! Give us a brief introduction to what enMarkit does. Enmarkit …
The fate of the future of India as a product nation is in the hands of 20 somethings and 30 somethings. Whether it is sheer luck or sheer brilliance or sheet hard work, or all three I don’t know, but what I do know is that the future of India as a product nation is …