iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
If you asked me this question five years back, I would have said unequivocally that you have to establish a presence in the US if you want to do business here. My thoughts on the subject have changed. I believe the answer is, it depends. Let me explain. Since it is the risk-reward equation that …
Continue reading “Sell in the US from India or establish a beachhead abroad?”
You have your first product and it’s a success. Success only brings more demand from prospects, clients and customers for features that are not yet in your product. Some of them are not interested in all the features you have in your product but seem to use only some odd features. Or they have found …
Continue reading “What’s my next Product Going to be? A Product Ideation/Extension Toolkit”
There have been epics written on ways businesses should be: Identifying customers Acquiring new customers from competition Retaining customers Cross selling and up selling into existing customers Leveraging Customers for expanding business For a Product Manager, who has to deal with many internal and external entities, Customer is by far one of the most business …
Continue reading “Leveraging Customer relationships as a Product Manager”
If your grandmother does not understand your message, then you might as well not communicate is the crux of what was discussed during this Roundtable facilitated by Shankar Maruwada and Nandita Sinha. This roundtable discussed the ‘What’ of the positioning and messaging and not the ‘how’ of the positioning. There was very little theory except …
We recently had a chance to catch up with Satyajeet Singh – head of Cleartrip’s mobile solutions, on Cleartrip and his take on the role of a product manager in Cleartrip, here’s what we learnt: Cleartrip has been an early adopter of m-commerce in India. How have you been involved in taking Cleatrip’s mobile offerings …
In my last post, Product Manager, or Product Experience Manager, I described the disparate features and experiences that got broken in SiteZ and made the case that product management team should be responsible for overall product experience. In the final post of this series, I will present my views on how product management team should manage experience so that …
Continue reading “Enabling Product Managers to manage Product Experience”
My First playbook roundtable. iSPIRT’s first initiative at Hyderabad, was a 4 hour insightful RoundTable that was organised by the ProductNation free of cost for the attendees, which most Hyderabadi entrepreneurs gave a miss and are sure to be regretting the missed opportunity and the learning possibility that it offered. Sridhar Ranganathan, ex-VP of InMobi, …
Continue reading “Don’t try to solve every customer problem by a line of code.”
Started in 2011 with only three employees, Emportant has grown to serve thousands of users with their cloud based end-to-end HR and Payroll products. Co-Founder and CEO, Emportant, Sandeep Todi says his company is focused to appeal to firms that would identify with its motto, ’Employees are Important’. In an interview with ProductNation, he says …
We had some very good hosts @ Vizury office and also joined by their product folks Shiju and Subra for the Product Round table that was organized last Friday. The other awesome people who were part of the event were Siddharth Ramesh (Exotel), Jose (Weavedin), Vinay Simha (Dfy Graviti), Sridhar (ex-Inmobi), Avinash Raghava (Product Nation), …
Continue reading “Product RoundTable Bangalore @ Vizury Office”
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. ― Winston Churchill Small and Medium Sized Businesses (SMBs), the growth engine of India, are on the threshold of a tremendous opportunity. Globalization of trade and the rapid proliferation of computing and communication technologies are affording them a platform to …
Continue reading “SMBs and Indian Software Product Industry: Intertwined Fortunes”
The Product Management Playbook roundtable repeated last week with an intent to check progress. The mentors – Amit Ranjan & Amit Somani were keen to know the problems product managers faced while they executed on ideas discussed in the previous episode. We could guess this would be one power packed session, especially from the conversations …
Continue reading “Learning and growing together at the iSPIRT #Playbook Roundtable”
In this fascinating story, Kailash Katkar recalls the past almost two decades of running a business that at one time faced closure. But riding on quality people, constant innovation and proximity to the customer, Quick Heal has become a leading anti-virus software company that is giving even the international anti-virus companies a run for their …
An important decision is about development and deployment platforms. If your product is targeted for a specific operating system, the choice is obvious. When the solution has to be platform neutral, or if the deployment will be controlled by you (SaaS model), then the common options are Open Source (Linux) and Java or Microsoft Windows. …
Continue reading “Platforms and Verticals—What to Build on and for Whom”
A man with a severe tooth ache goes to the dentist, who upon examining the tooth, assures the man that the problem wasn’t anything serious and that a simple procedure performed under a local anesthesia would help repair the damage. Upon hearing this, the man gets very upset and tells the dentist, “What? Local anesthesia? …
Continue reading “Stop Imitating! Finding India’s True Self”
Launched in 2007 in India, Kreeo helps organizations enable information discovery, collaboration and co-creation. CEO Sumeet Anand discusses knowledge/information management solutions in a Big Data world and shares lessons learned along the startup’s journey and pivot from consumer to enterprise software. This article is brought to SandHill readers in partnership with ProductNation. SandHll.com: Please describe your …
Continue reading “Kreeo Makes Disparate Information Discoverable and Manageable for Collaboration”