If yes here is a great not-to-be-missed opportunity for you to explore partnership with Zensar Technologies….then Read on. Zensar Technologies is a technology partner of choice for global organizations looking to strategically transform, grow, and lead in today’s challenging business environment. ProductNation is pleased to partner with Zensar to make this opportunity available for Indian …
Economists revise GDP estimates with investment in intangibles
The US economy will officially become 3 per cent bigger in July as part of a shake-up that will see government statistics take into account 21st century components such as film royalties and spending on research and development. Billions of dollars of intangible assets will enter the gross domestic product of the world’s largest economy …
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Patent Holders Listen Up; The Government Wants to Give You An Award
India’s innovation problem is not something that an award can fix. But its a step in the right direction. The department of science and technology is calling applicants for the “National Awards for Commercializable Patents,” in a bid to make more innovative products available to the society [source]. The awards were first introduced two years ago. …
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Key SaaS product innovations to be showcased at Techcircle SaaS Forum on August 7 in Bengaluru
ProductNation is pleased to support Techcircle SaaS Forum, now in its second edition, which will be held on August 7 at Chancery Pavilion Hotel in Bengaluru. The conference will host a special session called Techcircle Runway where handpicked SaaS products and companies will be showcased. Techcircle Runway presentations will cover product details, innovations, market opportunities, …
The secrets of succeeding in the Indian SME Market – the iWeb Story
ProductNation caught up with Akshay Shah, founder and COO of iWeb Technology Solutions to understand how they have been successful in serving the Indian SME market. Akshay says that the ability of their company to provide customizable business solutions at affordable prices is what has led to their success. Read on… What was the main …
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Why every start-up needs a repeatable & scalable sales model?
Start-ups in their mid-growth stage are usually faced with an inflection point, where they find themselves standing in the middle of a transition – from having a bright product idea endorsed by a handful of people (usually investors & early customers) towards a scalable solution that can be sold to anyone. Geoffrey Moore’s work in …
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M & A – The most preferred option to grow in uncertain times
It is a typical Monday 9 AM! Ready to kick-start another challenging week! Fine day in Chennai !! Not so hot like a typical Chennai climate. But, for first generation entrepreneurs it is an ordeal to pass thru weekly pressures of Cash flow, Attrition, New business and opportunities etc. etc. This experience is collectively described …
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Oogwave gained insights from CIOs at the 8th #PNMeetup
5 CIOs/Mentors, 2 startups showcasing their products, 12 good listeners and a rainy Noida morning at Adobe campus. We had a different setting this time, 15 minute of product demo and 60 minutes of quality one-on-one with the CIO community. We had two startups – Gaurav Jain, Founder & CEO of Oogwave & Vikram Bahl, Founder …
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Sell in the US from India or establish a beachhead abroad?
If you asked me this question five years back, I would have said unequivocally that you have to establish a presence in the US if you want to do business here. My thoughts on the subject have changed. I believe the answer is, it depends. Let me explain. Since it is the risk-reward equation that …
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What’s my next Product Going to be? A Product Ideation/Extension Toolkit
You have your first product and it’s a success. Success only brings more demand from prospects, clients and customers for features that are not yet in your product. Some of them are not interested in all the features you have in your product but seem to use only some odd features. Or they have found …
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Leveraging Customer relationships as a Product Manager
There have been epics written on ways businesses should be: Identifying customers Acquiring new customers from competition Retaining customers Cross selling and up selling into existing customers Leveraging Customers for expanding business For a Product Manager, who has to deal with many internal and external entities, Customer is by far one of the most business …
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iSPIRT Playbook Roundtable: Positioning and Messaging – Lot of it is common sense!
If your grandmother does not understand your message, then you might as well not communicate is the crux of what was discussed during this Roundtable facilitated by Shankar Maruwada and Nandita Sinha. This roundtable discussed the ‘What’ of the positioning and messaging and not the ‘how’ of the positioning. There was very little theory except …
“Envision, Evangelise and Execute”: Connecting with Satyajeet from Cleartrip #PNHangout
We recently had a chance to catch up with Satyajeet Singh – head of Cleartrip’s mobile solutions, on Cleartrip and his take on the role of a product manager in Cleartrip, here’s what we learnt: Cleartrip has been an early adopter of m-commerce in India. How have you been involved in taking Cleatrip’s mobile offerings …
Enabling Product Managers to manage Product Experience
In my last post, Product Manager, or Product Experience Manager, I described the disparate features and experiences that got broken in SiteZ and made the case that product management team should be responsible for overall product experience. In the final post of this series, I will present my views on how product management team should manage experience so that …
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Don’t try to solve every customer problem by a line of code.
My First playbook roundtable. iSPIRT’s first initiative at Hyderabad, was a 4 hour insightful RoundTable that was organised by the ProductNation free of cost for the attendees, which most Hyderabadi entrepreneurs gave a miss and are sure to be regretting the missed opportunity and the learning possibility that it offered. Sridhar Ranganathan, ex-VP of InMobi, …
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