Nobody in India buys software. If the above sentence draws your attention, read on! If you are based out of India, think of the last time you bought software (yes …
Continue reading “Piracy and freemium killed the Indian software buyer”
iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Nobody in India buys software. If the above sentence draws your attention, read on! If you are based out of India, think of the last time you bought software (yes …
Continue reading “Piracy and freemium killed the Indian software buyer”
Get the Mental Model right Mental Models are essentially set of best practices in understanding users’ reason for doing things. Designing around it will create delight While Aesthetics play a …
Continue reading “3 Easy Pointers to Keep In Mind While Creating Delight Through User Experience”
All Institutions seek to influence the behavior of people. Nasscom Product Council and iSPIRT today, are associations, which as Institutions are seeking to influence the consumption and production behavior of …
Last evening was a really exciting one for Team #PNCamp. We’ve been cracking some goals we set for ourselves while building this bootcamp from scratch, and lofty as they were, …
Continue reading “Announcing the first list of #PNCamp attendees”
The first call you make to a prospect is critical. It could make or break you. And yet, I find capable, well-meaning, highly intelligent people not putting in the effort …
India’s product-thinkers in the cyber-domain are a unique breed of cyber-warriors that could significantly benefit through cross-border partnerships. Credited with being one of the first nations to possess an IT …
Continue reading “Cross-Border Alliances: Strengthening India’s Cyber-Entrepreneurs”
These days there’s a huge buzz about BIG data. Everyone is now talking about investing huge in BIG data in a BIG way. But before we get all gung-ho about …
It’s a conference….it’s a summit….it’s a camp! Being a startup ourselves, we constantly listen to our customers (who are startups as well!) and try and come up with initiatives that …
Continue reading “Scale Hacking at #PNCamp: What To Expect on Day 2 (Dec 5)”
In line with our objectives to support the emerging software product development industry in India, we are seeking participation in a roundtable to share, discuss and learn about challenges and …
Continue reading “23rd #PlaybookRT – Challenges & leading practices in Sales Management”
A few days back, Sameer, Avinash and I chatted about my learnings from doing the Product Nation Playbook Roundtables as part of iSPIRT. If you’re curious what they are, here’s how iSPIRT describes this …
Ranjit has a PhD in Computer Science from University of Southern California and is the CEO of Germin8. In this #PNHangout we had a chance to catch up with Ranjit …
Putting up #PNCamp has not been easy. And the task is only half-done. Volunteering is like an open-source movement. You learn a lot, give back, and lean upon all your …
How can these 3 words go together? Experience is all about failing. We’re competing with peers. And who the hell wants to learn ?? Allow me to sell to you …
Bend Me, Shape Me, Anyway You Want Me – Long as you love me, It’s alright! – goes the catchy song from American Breed in 1968. It captures the essence of …
Continue reading “Bend Me, Shape Me, Anyway You Want Me – Responsive Design in Action!”
Exactly a month away from the inaugural #PNCamp and as schedules and attendees are being finalized, we are getting a lot of questions about what exactly is going to happen …
Continue reading “First Look – #PNCamp Day 1 (Discovery Hacking)”