iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
The trend of pure-play SaaS providers and on-premise software ISVs diversifying into SaaS is on the rise. SaaS revenue for global top 10 ISVs forms 40% of all software revenues. According to Gartner, the SaaS revenues will grow annually at 17.5% to form 24% of all software revenues in 2016. This would amount to USD …
Continue reading “SaaS Pricing – the role of customer value proposition”
Your product does something unique and interesting and you tell people and they go …. Oh well, that’s great and walk away. Would you agree that they just do not get it? All of us have faced this problem sometime or the other. Let me emphasize this with an example: A large company was pitching …
Continue reading “3 Reasons why stories will help you win business”
It is a cliché to say product management is both art and science. The product manager’s function encompasses a range of tasks, only limited by the company’s vision. Deep Nishar, Senior VP, Products and User Experience, at LinkedIn, told the audience at Nasscom Product Conclave 2012 that, “product managers should have brain of an engineer, …
Continue reading “Fifth iSPIRT Playbook Roundtable: Product Manager, the Skill in Demand”
Aurus Network was founded in 2010 with the vision to make quality education accessible to masses at affordable prices. It is revolutionizing the way distance/online education is delivered. Aurus offers CourseHub, its flagship product, which is a cloud-based solution for educational institutions (higher education, test prep and training,schools, etc.) to capture, store and deliver (live …
Continue reading “Aurus Network CourseHub: Delivering on the promise of classroom-in-the-cloud”
In my last post Experiencing the product, or productizing the experience?, I talked about my experience with SiteZ and how their overall experience left much to be desired even though the core product was good enough. In this post, I will try to analyze things that went wrong which shouldn’t have. Here are 5 things that went …
Continue reading “Product Manager, or Product Experience Manager?”
Being an Associate in a Venture Capital firm is a dead-end job*, that you can’t leap without entrepreneurial experience. And, entrepreneurs hate you for your pesky, clueless mails. Here’s hoping to help you out – and help ourselves. Dear Associate / Analyst, I know I took a big stab at you [1] and went public …
We all know quite well the value of Design to business, and Design Thinking to problem solving. But what remains a bit fuzzy for many start-ups, organizations & individuals is the gap between thinking and doing or making it happen. In this time of volatility and complexity, the role of design to drive meaningful innovation …
Continue reading “#DesignThinking: Desirable. Feasible. Viable”
Pixel Jobs, designed by the talented folks at Sparklin, is a refreshing look at the boring world of job portals. The problem to solve was simply, “How to get a job post seen by the best creative talent?” An old fashion job-board served as a physical metaphor to yield a clean, simple and inviting job portal …
Continue reading “Pixel Jobs – Product review of a job portal by designers for designers”
Founders of iYogi, Vishal and Uday have a candid chat with ProductNation about how they started the company and the reason for their success in the support space. They assist more than 2.5 million individual and small enterprise users today across the globe. Interestingly the idea originated from a very simple notion – that of …
Continue reading “You are not supporting a device, you are supporting people”
When you see Yahoo offer $1.1B in cash for Tumblr or it pays $30M for Summly, the reactions around the world range from kudos to the founders and initial investors, to “I’ll have some of what they are smoking”! But most of the time, there is some sanity behind all that madness but there have …
Congratulations, you have just started up. It has taken so long to get here – you’ve worked hard, saved up, staved away every comfort, and your product is out, garnering rave reviews. Now you turn to the other important stuff you need to do – get your product in front of your market. It’s time …
Continue reading “How to get your product’s content marketing juggernaut in place”
Small $20-30m M&A transactions are the lifeblood of Silicon Valley. Over 400 such transactions happened last year. Israeli companies accounted for over 20% of these transactions. India had only a couple of transactions to speak of. This has to change of Indian has to become a Product Nation. iSPIRT is focusing on this issue through …
Continue reading “M&A is critical for the Product Startup ecosystem in India”
When building a product it is very easy to make a list of features to build. One could brainstorm to create an initial list, copy features from a similar product or ask others (including potential users or customers ) via a feature wish list. However which feature to prioritize and what to build first? is …
Continue reading “Which feature to prioritize first ? – Wrong Question”
It is an irony of sorts: the more things get real, the more they need to go virtual; and the more virtual they get, the more there is a need to balance the two with Augmented Reality. That is the case with events. As events – trade fairs, conferences, seminars, exhibitions – become bigger and …
Continue reading “A product’s success goes beyond its features”
Your product has something worthy – its just that no one reads now. So how do you make your audience appreciate the worthiness of your product. They’re hearing you – but are they listening to you? Videos use 2 out of our 5 senses and if designed right – a video can help you can …