iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
We all know quite well the value of Design to business, and Design Thinking to problem solving. But what remains a bit fuzzy for many start-ups, organizations & individuals is the gap between thinking and doing or making it happen. In this time of volatility and complexity, the role of design to drive meaningful innovation …
Continue reading “#DesignThinking: Desirable. Feasible. Viable”
Pixel Jobs, designed by the talented folks at Sparklin, is a refreshing look at the boring world of job portals. The problem to solve was simply, “How to get a job post seen by the best creative talent?” An old fashion job-board served as a physical metaphor to yield a clean, simple and inviting job portal …
Continue reading “Pixel Jobs – Product review of a job portal by designers for designers”
Founders of iYogi, Vishal and Uday have a candid chat with ProductNation about how they started the company and the reason for their success in the support space. They assist more than 2.5 million individual and small enterprise users today across the globe. Interestingly the idea originated from a very simple notion – that of …
Continue reading “You are not supporting a device, you are supporting people”
When you see Yahoo offer $1.1B in cash for Tumblr or it pays $30M for Summly, the reactions around the world range from kudos to the founders and initial investors, to “I’ll have some of what they are smoking”! But most of the time, there is some sanity behind all that madness but there have …
Congratulations, you have just started up. It has taken so long to get here – you’ve worked hard, saved up, staved away every comfort, and your product is out, garnering rave reviews. Now you turn to the other important stuff you need to do – get your product in front of your market. It’s time …
Continue reading “How to get your product’s content marketing juggernaut in place”
Small $20-30m M&A transactions are the lifeblood of Silicon Valley. Over 400 such transactions happened last year. Israeli companies accounted for over 20% of these transactions. India had only a couple of transactions to speak of. This has to change of Indian has to become a Product Nation. iSPIRT is focusing on this issue through …
Continue reading “M&A is critical for the Product Startup ecosystem in India”
When building a product it is very easy to make a list of features to build. One could brainstorm to create an initial list, copy features from a similar product or ask others (including potential users or customers ) via a feature wish list. However which feature to prioritize and what to build first? is …
Continue reading “Which feature to prioritize first ? – Wrong Question”
It is an irony of sorts: the more things get real, the more they need to go virtual; and the more virtual they get, the more there is a need to balance the two with Augmented Reality. That is the case with events. As events – trade fairs, conferences, seminars, exhibitions – become bigger and …
Continue reading “A product’s success goes beyond its features”
Your product has something worthy – its just that no one reads now. So how do you make your audience appreciate the worthiness of your product. They’re hearing you – but are they listening to you? Videos use 2 out of our 5 senses and if designed right – a video can help you can …
It’s not all about leads. The sales process in the B2B landscape has embraced a significant change. A purchase typically involves multiple decision makers, multiple teams and multiple stages. Creating awareness and interest about your products is just the first step of a long process. The bulk of your prospects, while having a fair idea …
Continue reading “Stairway to Success – Nurturing your leads online”
Manav Garg’s career exemplifies the statement “where there is big risk, there is big reward”. Throwing up a lucrative, six-figure plus salary and bonus as a commodities trader to start a software company that would build a commodities trading product required guts. Manav took it in his stride and today has built a world-class company …
Continue reading “Insights on Building Sustainable, High-Growth Product Company”
I had the opportunity to attend iSpirit Foundation’s #PNMeetup: Design great products through experiments – Product Leadership Workshop on 20th April 2013 at TLabs in Noida. Avi from iSPIRT put together a delightful, half-day session that brought together a smattering of product people from Delhi-NCR region. In addition to product managers, CEOs, and senior executives from a wide range of Delhi startups, …
Continue reading “Designing Great Products: A Startup CEO’s perspective”
ProGen Business Solutions is a software products company with core focus in the Business Intelligence (BI) & Analytics space. The DNA of ProGen is built around R&D and Innovations, which drives the team to deliver State of the Art & High Quality BI Products that can add value to the customer organizations. Rahul Sharma, Founder & CEO of Progen talks about …
Continue reading “The dream of developing Enterprise Software Products from India”
Marketplaces are difficult businesses to run. Like all multi-sided platform businesses, they suffer from the classic chicken and egg problem: the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. Hence, building a marketplace is …
Continue reading “Marketplace Metrics: The Three Success Factors”
These are exciting times for us in the Indian software products industry. The air is pregnant with cautious, yet very strong optimism that some truly great product companies will emerge out of India in the coming years. There is a significant shift in the mindset of Indian entrepreneurs, with a focus now on building great …
Continue reading “Indian Product Industry: How Far We’ve Come And How Much More To Go”