India is at a crossroads today. Gloom has replaced what seemed to be an unending boom just a few years ago. After a decade of rapid growth led by the services sector, the Indian economy has hit a plateau. While services exports continue to grow and create a surplus in services trade, they only constitute …
Why Business Models Fail: Pipes Vs. Platforms
Why do most social networks never take off? Why are marketplaces such difficult businesses? Why do startups with the best technology fail so often? There are two broad business models: pipes and platforms. You could be running your startup the wrong way if you’re building a platform, but using pipe strategies. More on that soon, …
Continue reading “Why Business Models Fail: Pipes Vs. Platforms”
Building the Product Right
The foundation of a product company is in its IP. An idea is only as good as its implementation. Start-ups face twin pressures of building the right product and doing it in time. The broad contours of the product may be quite clear, but specific features change shape regularly. Things happen simultaneously. While the product …
How Visual Website Optimizer got to 2,500+ paid customers through great content and rigorous A/B tests
Last month, I promised to bring you stories of how Indian startups took their products to the world and got the inside scoop on how WebEngage used educational content and live demos to get to 7,000 users in less than 15 months. While I have been slow in bringing more stories to you, this one should …
Top 10 things to look for a digital marketing roadmap.
Today the biggest challenge for any of us as entrepreneurs is not to build kickass products or services but to reach out to the relevant target audience. Many of products fail not because they were not awesome but because of poor marketing strategies. I have myself made terrible mistakes which costed me and my company a lot but …
Continue reading “Top 10 things to look for a digital marketing roadmap.”
Selling to SMEs and Startups
Arrogance is a flaw, and for a marketer or salesperson, this assumes greater significance. Unfortunately, marketers tend to fall prey to the glamour of signing on a big name client, while giving the cold shoulder to a category that shows, in my opinion, greater promise of developing a long-term relationship. Yes, SMEs and start-ups might …
Showcase of 8 Innovative companies for #IndiaInternetDay – A TiE event
It’s here! The India Internet Day(a TiE event) celebration is beginning, and you’re all a part of it. You may be an outelier, an insider, a veteran, an investor, a trend spotter, an experimentor or an industry driver, but this is your go-to event this year. Why? We’re looking at the long-term horizon and paradigm shifts …
Continue reading “Showcase of 8 Innovative companies for #IndiaInternetDay – A TiE event”
To open source or not….
Ashok was perturbed. In Jan 2006, an eastern European company had taken his source code, made minor changes and started selling it under an alternate brand name at a reduced price. Ashok’s company Chartengo was a pioneer in Adobe Flash based charting software that helped users create charts for data visualization. Its charts were perceptibly superior …
Andy is a mobile robot platform that uses a Smartphone at its core.
Andy is a personal robot enabled by the intelligence of an Android Smartphone or any Android device. Personal or hobby robots till date have been unaffordable due to the high costs of the hardware involved. Abheek Bose, Andy’s creator shares the journey of building Andy and the factors that influenced its development. What happened earlier in your career …
Continue reading “Andy is a mobile robot platform that uses a Smartphone at its core.”
Hike Messaging App – 5M users since 12/12/12, and counting!
BSB is a start-up funded by Bharti & SoftBank building mobile products for the Indian market. Hike is a messaging app which allows instant messaging and group chat on your phone with friends who have Hike, as well as those who don’t have Hike. We caught up with BSB’s head of products and strategy, Kavin …
Continue reading “Hike Messaging App – 5M users since 12/12/12, and counting!”
Drinking from the firehose at iSPIRT PlayBook Roundtable (on Effective Product Management) at Delhi
When nearly two dozen product enthusiasts sit around a table passionately talking for 4-½ hours, expertly addressed by two product veterans – Amit Somani and Amit Ranjan, you can expect an information overload. And, it did seem like drinking from the firehose, trying to capture all the takeaways in the intense back and forth, where …
Notes on Product Management – insights from Slideshare / MMT / ex-Google PM
Avinash Raghava, who is doing a wonderful job of getting product start-ups together all over India, organized a product management roundtable with the help of Aneesh Reddy(CEO, Capillary). They invited Amit Ranjan (Cofounder, Slideshare – acquired by LinkedIn) and Amit Somani (Chief Product Officer, Makemytrip, ex-Google) to share their insights with a small set of entrepreneurs. Credit for all the …
Continue reading “Notes on Product Management – insights from Slideshare / MMT / ex-Google PM”
Pricing dilemma
A year back I was involved with a leading mobile apps company on an issue related to product pricing. The company developed customized mobile apps for business. At the time it had a staff of 20 programmers and reasonably successful – having on its customer list several top global corporations like cola companies, few leading …
The Other E-commerce Guys
“Fifty years ago the nice housewife still prided herself on knowing the right place for everything. There was a little man in a back street who imported just the coffee she wanted, another who blended tea to perfection, a third who could smoke a ham as a ham should be smoked. All have vanished now; …
5 Essentials of SaaS Revenue Models for Product Companies!
Enterprise as well as Consumer Software is moving fast towards a Software As A Service (SaaS) model. Who would not like paying a per user, per month charge as opposed to doling out huge amounts of money for licenses upfront and paying 16 to 20% Annual Maintenance Charges year after year! But the short history …
Continue reading “5 Essentials of SaaS Revenue Models for Product Companies!”