iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Between January 2013 – March 2013, we at ValueSelling – India surveyed 130 end-user organizations, about their sales effectiveness practices and challenges, that the sales leaders face today and what …
Continue reading “Are we selling too tactically? – Best Practices to Optimize Sales Performance”
Manjunath Gowda (Manju), CEO if i7 Networks, shares his experiences of starting up a products based company, ground up from India. In this freewheeling chat, he discusses on various topics …
Similar to the Chief Executive (CEO) of a company, a Product Manager should also question the process that goes into the creation of a product / service. Treating the organization …
In line with iSPIRT ProductNation Playbook objectives to support the emerging software product development industry in India, we are conducting a Round Table (#PlaybookRT) to share, discuss and learn from experiences for sales …
Continue reading “iSPIRT ProductNation Playbook RoundTable on Sales.”
Still believe email is small and dying a slow death in the world of IMs, tweets and Facebook messages? Just have a look at the massively viral ‘Every Second on …
Continue reading “KeyMails is making the email smart for Outlook users!”
Too many choices make your customers just stop with browsing. They don’t buy and move on! So if you have too many looky-loos and not enough purchasers, you may be …
Continue reading “Choice Overload prevents a Sale. The 4C approach may overcome this!”
By investing in the product marketplace, India will do the same leapfrog as it did with the mobile revolution. Recently I had the opportunity to witness the silent revolution that …
ProductNation interviewed George Vettath, Founder and Managing Director of Kallos Solutions to learn about the journey of his company in the Enterprise software space for the past decade. In this …
I recently delivered a workshop on building winning products. The audience identified that it was important the customers loved a product in order for it to be a winner. It …
Continue reading “Emotionalizing the software products… uh…what?”
(Post 3 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability …
Continue reading “Quick Research / Usability Methods: Lean Usability Testing”
Mumbai – 30th August, The Orchid Mumbai, Nehru Road, Vile Parle East, Adjacent to Domestic Airport, Mumbai – 99. Delhi – 6th September, The Suryaa, New Friends Colony, New Delhi …
Travel by no means is a small industry for Indians. The country is brought up on the lure of the annual pilgrimage to a new destination each summer when the …
Continue reading “Thrillophilia is making experiential travel mainstream”
The last date to apply for this bootcamp has been extended to 16th August especially for Product Nation subscribers. TiE-IQ Bootcamp is a no contract and free 60-day bootcamp where …
Continue reading “First B2B Bootcamp for product startups – last day to apply”
iSPIRT’s roundtables create a buzz in the Indian software product community. Shehjar Tikoo doesn’t like conferences and seminars. The entrepreneur of e-commerce enabler Unbxd finds them boring and one sided. But …
Today is India’s 66th Independence Day and the environment around, seems, to be generally shorn of excitement, energy and optimism. However, as is customary on such occasions, a call to …