iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
ProductNation is pleased to support M.A.P 2013 a unique project supporting Asian innovation and designed to match new companies to the most senior decision-makers in global marketing and media. Since its launch in 2011, it has had applications from over 50 new companies and awarded four “Hot Company of the Year” citations. All applications are …
Continue reading “M. A. P 2013 – Your Bridge to Global Brands.”
I remember this TED talk by Hans Rosling as he echoed the sentiments that I’ve heard working closely with Market Research firms: Even with quantitative data, you have to be careful because as much as they are hard numbers, they usually are averages of two extremes – and the markets are full of extremities. Truth is, if you …
Continue reading “Are you a Tech Startup? You are part of a Fraction”
Prof. Rahul Abhyankar, Director of ICPM Programs at the Institute of Product Leadership summarized it well in his message to the Graduating Class, “Product Management is more of a mindset change merely skillset” Product Management has many definitions but most experts will agree that its essentially the art & science of delivering delighting solutions to real …
Continue reading “Are Product Managers Future Entrepreneurs?”
Health warning: this post is slightly longer than the regular articles as the subject calls upon a more detailed discussion of the issues, so please be patient and read on! Our start-up ecosystem has come leaps and bounds over the past few years, the sheer development can be measured by the rising number of early …
Continue reading “Indian start-up ecosystem – in a sweet & sour spot”
Who said YouTube is a waste of time? It can even teach you on how to come up with a great company or product name! Naming a company or a product is so crucial in a product start-up. You can call your services company – “The Great Maharashtra IT Services and Systems Company” and your …
Over more than two decades, India earned a reputation as the global leader in software outsourcing, but product companies – perceived as the mark of a true technology powerhouse – have been few and far between. While India is still a long way from showcasing a Microsoft or a Google, unobtrusively, technology companies have sprung up across the …
Continue reading “Software Products can Spur Economic Growth”
#PNMeetup on Selling your product Gangnam Style was the topic at the recently concluded Meetup(Podcast link). We had over 45-50 people across products and the services who came out to gain an insight into the Enigma of Gangnam Style Sales, with their eyes wide open and all ears the speakers Mr. Sanjay Agarwala MD of …
Continue reading “Learnings from the 2nd #PNMeetup – Selling your product Gangnam Style”
Newly launched startups love to see their traffic and sign-up stats grow. Growth, after all, is opium for a startup fresh out of the door, and frequent refreshes of the sign-up logs are the happiest pastime for entrepreneurs. Startups often tend to think of growth and engagement as two unrelated divorced concepts. In reality, nothing …
Continue reading “Growth = Engagement: A product design principle you can’t ignore”
If 2012 saw a lot of buzz in India about Jugaad thanks to the Radjou/Prabhu/Ahuja bestseller, I am really hoping that 2013 will restore the balance towards systematic innovation. Indian companies need systematic innovation more than they realize because their challenges are different from the ones that multinationals face. Why are Indian Companies afraid of Systematic …
Continue reading “May 2013 be the year for Systematic Innovation in India”
It was an early December late afternoon that Avinash and I got together to interview Aloke Bajpai, the Co-Founder and CEO of iXiGO – one of India’s most loved travel websites. Whether you are trying to save an extra rupee by comparing air fares across portals or planning your next trip with that saved money, …
Lean startups are not about saving money and getting development done on the cheap. They are not about saving money by doing work at home rather than a rented office. That’s not what the word lean means here! Lean is about elimination of waste in development, marketing, selling, and growing a company. And making course …
Contify is India’s leading business news, content and information provider with interests in managing databases; publishing news stories; and syndicating content from reputed publishers to global databases. We recently caught up with Contify’s CEO Mohit Bhakuni to understand more about the product and his journey so far. Here are some excerpts from the interview. How did it all …
Bizosys Technologies, launched in January 2009 in Bangalore, India, is an award winning, India-based software engineering company that has developed several tools that are available free to use online or as open-source software with downloadable source code. One of the most significant tools is HSearch, a real-time Big Data search engine for Hadoop. In this …
Continue reading “Bizosys Technologies’ Tools for Simplifying Software Development”
I will be on a panel with several others at the IAMAI conference next week for the India Digital Summit and the discussion is about how to make 1000 digital startups happen annually in India. I thought I’d put some thoughts together and get some opinions before I present at the panel. Currently there are less than half …
Continue reading “How to get to 1000 startups in India ever year”
When Girish Mathrubootham, CEO, Freshdesk) hired yours truly, a complete novice straight out of B-School, I was Freshdesk’s employee no. 8, and we operated out of a nondescript location deep in south Chennai, from two small rooms behind a quaint Catholic church. Painted in our company’s signature teal color and equipped with an internet connection that …
Continue reading “5 questions for every product marketing team”