iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
In the Speaker Lounge at NPC12, I asked Bob Wright what new he saw at the conclave this year. He said this year he sees Indian Product owners solving problems that Indian Business Owners are facing. This SMB market in India is lying legs-wide-apart – only money can be made here. Here are 3 industries that …
Continue reading “Indian Product owners solving problems that Indian Business Owners are facing”
Seems only apt to summarize our 12 learning’s on 12-12-12 #1 – ‘Kitna detee hai’ ? Maruti car runs a campaign in India around “keetna deti hai” (means in local language – how much mileage will i get in?). The first question on the applicant’s mind was – post program will I get a better …
Synage Software, more popularly known as the DeskAway guys, are on to their next thing and they are calling it BrightPod. Sticking to their expertise of developing collaboration software, BrightPod is a collaboration tool built specifically for digital marketers. I got an early peek into it and while the the product and the segment they …
Every Technology driven work is supported by a piece of software and that software may be a very small piece of code written to fulfill requirement like recording expenses of house, artificial intelligence, robotics or weather forecast. Some daily life impacting processes converted from manual to totally computerized like medical consultations, online airline ticketing, books …
Last year (2011) learning coding was hot, may be it still is. Sites like Code for America came up; startups like Codecademy, Learnstreet, Udacity, etc came up that were focusing on building products that enabled others to learn coding in an interactive way. Then it looked like a kind of movement, a revolution in making. Being a startup founder some …
Continue reading “Forget coding. Startup founders should focus on Product & Design.”
Networking is not an extracurricular activity when you are building a product startup company! It is one of the most important things that could enable you to line up angel investor, venture or expansion capital for your startup! It can help you recruit excellent people to your startup and excellent people are absolutely essential, especially in …
Continue reading “7 Simple Rules of Networking for Product Startup Companies”
Get this right and you have taken the first step towards success in your software product venture, whether on the web or on-premise. As a corollary, if this is not clear, then no matter how sophisticated your product is, it will always be a struggle. As many entrepreneurs are aware, the success of a product …
When we talk about supporting innovation in India, the first things that come to mind are the availability of capital and people with the right skills. But, the efforts and risks involved in innovation don’t make sense unless inventors and firms can get value out of their innovative activity. When will innovation make money for …
Continue reading “Does India provide a supportive environment for getting value out of innovation?”
The first Indian BarCamp was help in 2006. At this unconference, it was the fortuitous breakdown in managing the distribution of speaker presentations that led to the Idea we all know as SlideShare. Today, we hear their story in an interview with the SlideShare Co-Founder – Mr. Amit Ranjan. ProductNation: Hi Amit, Welcome to ProductNation. …
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We are planning to release research findings every month week as part of our startup support program at the Microsoft Accelerator in India. There are about 50 different topics that we are curious about and are consistently doing research to find out ways to help our accelerator companies perform market research, target early adopters and focus on getting more customer …
Continue reading “Microsoft Accelerator Research on Starts and Closures in Indian tech startups”
I came across this rather misleading article by a New Investor in town, that India has a Series A drought. I think its a bit sensationalist and misleading and drinks a bit of his own coolaid and shifts blames on others, but I’d agree with the article on one count – Yes there is a drought. I …
Continue reading “India has a drought – not of Investors, but Customers”
This time, we feature Cardback a Delhi based startup, focused on helping today’s retail consumers discover the best deals and offers available on their credit, debit, loyalty and prepaid cards across merchant establishments. Its first product, also by the same name, is a location-aware mobile app that is currently in public beta for Android and …
Pricing is a mix of art science. Most product startups have a hard time figuring out their revenue model (freemium or, paid only) and what they should charge. If you chose freemium, you have to be careful that cost of incremental customer is low and it will be great, if this customer also helps spread the word …
Continue reading “How To Do Pricing For Enterprise Sales #PNMeetup”
The buyer had told you that they were in the market for exactly what you were selling, and the timing couldn’t be better. The pricing was right and your solution met all the buyer’s needs but lo and behold the sale did not happen. Has this ever happened to you? If you are like me …
ProductNation, a portal dedicated to the cause of the Indian software product industry and Sandhill, a portal that offers business strategy for the software, cloud and mobile ecosystem have tied-up to share industry best practices with companies that are emerging and growing in India. This is an important development in the Indian software product landscape as it brings …