InSync Solutions Ltd. provides ecommerce solutions for online retail businesses. Many software services companies in India are evolving to products companies. Atul Gupta, founder and managing director of InSync Solutions Ltd., describes how InSync made this transition.
SandHill.com: When did you launch InSync as a services company, and what led to the switch to a products focus?
Atul Gupta: We launched in October 2005 in Kolkata, India. At the time it was the only prudent career choice for me, as I was unwilling to work as an employee.
InSync was made to be a service company targeting small and midsize businesses (SMBs). But after four years we realized we couldn’t build a sustainable business with services. There were too many challenges. So we changed direction in the winter of 2009, switching our focus to products and incorporating the learnings we had gained up to that point.
SandHill.com: Did you also encounter unanticipated challenges when you started out as a product company?
Atul Gupta: Once we changed gears and became a product company things started to fall in place. The challenges we have encountered since then are not related to building great products and delivering them to customers; our challenges since then are related to non-core activities of running the company.
SandHill.com: What steps have you taken to overcome the challenges of an entrepreneur dealing with running a company?
Atul Gupta: Having a strong management team / leadership team is very important, and it is equally important that they bring in unique skills on to the table.
SandHill.com: Please describe your products and their differentiation in the market.
Atul Gupta: Our Flagship Product is SBOeConnect, which integrates SAP Business One ERP and Magento eCommerce. SBOeConnect has gained good traction in the market so far. We have acquired the business of more than 100 Magento merchants globally with 95 percent customer retention, which means the customers benefit from our product.
SBOeConnect is the number-one choice for an ecommerce platform among SAP Business One users. Our market focus is on SAP Business One ERP users in the retail industry.
As to differentiation, no other ecommerce solutions have the capability of back-office ERP, and none of the ERP systems so far have been able to come up with a compelling ecommerce solution.
Businesses need to use multiple systems to be functional. We help businesses keep their investments in multiple systems intact and yet be efficient by integrating these systems.