Let me set the stage for iSPIRT’s 98th Playbook held at the EKO office in Gurgaon.
43 Degree Celsius in a very dry and dusty Gurgaon summer, a Playbook on “The Hard Truths of Entrepreneurship” and a bunch of battle-hardened entrepreneurs of the size of a cricket team – What do you think was the result of the match?
To call it special would not be ‘different’ if you go by the words of the facilitator of the playbook – Abhishek Sinha, Ceo, EKO.
A ‘Different’ 98th Playbook may be the best description for this session which discussed business strategy, unit economics, content marketing, sales, team building and not to mention investors and fund-raising.
If you are like me, you may be wondering what was so ‘Different’ about it. If you attended the session, you would know, that none of the above was even mentioned. (Apologies, I think fund-raising was mentioned once)
So what did this eleven talk about on a Saturday afternoon.
It would not be incorrect to sum it up as ‘101 things an entrepreneur finds difficult to share’. It was about emotions. And I will leave you with just ————-
To keep the confidentiality of the participants, none of the —– points are being attributed.
The session began in Jeff Bezos style, with Abhishek distributing a 6 page memo about his journey as an entrepreneur. In Abhishek’s words, he was starting at a blank document for over 15 days. If I were you, I would kill to read those 6 pages. It is not worth a ‘miss’. This beautiful write-up raised the perfect questions and many follow-up questions that the participants added to, with a ‘stunned’ surprise.
Lets roll with the eleven.
1) Destiny is a Child
If you are a parent, you would understand that a child is spontaneous and unpredictable. An entrepreneur’s destiny ‘seems’ to be exactly the same. In Abhishek’s EKO journey, he recounts many occasions when the business was on the brink, and then something happened. Not once, but more than once. In one such occasion, a loan of Rs 6.5 crores got arranged overnight and it has been over 5 years, but the loan agreement is still awaiting signatures.
This was enough to get other members involved into the conversation. Everyone seemed to agree that there was some ‘force’ – very difficult for the human mind to comprehend – that conspired to make things happen. Shah Rukh Khan’s ‘kayanat‘ was also invoked to substantiate. But whether destiny always resulted in a positive outcome, well that debate continues.
To sum it up, it does seem that ‘Destiny favors the Brave’.
2) Create a Crisis on purpose
More than half of the group testified to this. The situation – each one was expecting some financing to happen, but because of demonetization and Trump being elected as President, the cheque did not find its way. Everybody seemed to have found a unique creative way to solving the cash flow problem whether it was a commission-based channel partnership, or a unique sales incentive or just changing the payment plan. Looking back, the participants reflected that it was only in crisis-like situations that each one of them found a unique solution, to move the business to the next level.
Steve Jobs has been known to drive all his businesses to the brink. In more recent times, this name has also been doing the rounds.
3) Unbundling of Payments in FinTech
For this, I guess, it would be best if Abhishek could sometimes do a webinar with screen-sharing. To put it in short, Abhishek stressed that the way in which smartphone unbundled calling, messaging, VAS which was earlier bundled in a feature phone, in a similar way, the current payment technology framework would be unbundled. This unbundling in payments would happen in ID, Source of Funds, Payment Network, Authentication, and Loyalty. Are Fintech entrepreneurs ready to build on this opportunity?
4) Recruiting – Interview the Intern | Work-Life Balance
Ambarish – Founder and CEO of Knowlarity – shared that he is involved in the interview of each team member, even interns. It was an interesting share that each participating entrepreneur listened to, with great intent. His approach at Knowlarity is to discourage candidates from joining and by creating an interview process that requires a lot of work. e.g. The interview process for interns is a 12-hour full day long interview that involves many steps like writing, quantitative, interviews and then followed by a final interview with the CEO at 8 PM on a Saturday. Only 40% survive the process and the rest 60% quit but rewarded with a chocolate on the way out. Interestingly, Ambarish also shared that how categorical they are, when it comes to the matter of work-life balance. It is made clear to the candidate that there is just work. Obviously, this was contested by some other participants in the room, including Abhishek, who have seen improvement in personal and people productivity by making attempts at work-life balance.
I personally thought that for the entrepreneur ‘Work is Life’. It would be interesting to get some feedback from the readers on this subject.
5) CoFounders
This topic begets a dedicated playbook session. Entrepreneurs present at the playbook did accept that CoFounders eventually move on (for various reasons including getting bored) and in the interest of the business startup, it is vital that agreements are put in place that takes care of governance of exits. It was all about the basics when it came to managing CoFounders and their interests.
6) Baba, Are you?
Don’t we love Babas in India?
I understand that matters of faith is a sensitive subject. I encourage you to take it very lightly. For this was a very important insight that emerged from the Playbook. This was fleetingly mentioned in the 6-page write-up Abhishek had shared at the beginning of the session. He expressed how bewildered he was, to see how some of the religious organizations in the country are able to pull off massive following without any monetary exchanges. How volunteers commit time, money and energy to such movements? The cohort attributed it to the ‘Cause’.
Abhishek picked up ‘Cause’ and stressed the need to reinforce it time and again in the team.
He went on to add that as Founders and CEOs, we all have a duty to be like a ‘Baba’. He highlighted how a Baba only encourages, inspires and supports, that is exactly how we should be to our team – A Baba.
Are you being a Baba?
If you enjoyed reading this and somewhere feeling that you missed the session, it is true, you indeed missed a ‘different’ kind of playbook.
You can still express yourself in the comments.
Have a wonderful life.
Guest Post by Rajagopalan C, Inboundmantra
