Why We Started A Change.org Petition Fighting India’s Late Payment Culture

 

(Our petition against India’s late payment culture can be found here)

The Late Payment Problem

We’re going to keep this short. Now that 97% of Indian SMBs were reportedly paid late in 2015, the late payment culture in our business environment has gotten out of hand.

Today, India officially carries the longest average payment delays in the Asia Pacific for B2B SMB invoices, 51% of which are always paid late.

The system currently in place is flawed, and heavily skewed in favor of the largest buyers on the market. The judicial system is over-burdened. It consequently delivers justice far too late to save businesses whose money is trapped in clients’ accounts.

What’s more is that the entire idea of justice by law in business is a debunked protection. Smaller businesses almost never take non-paying clients to court because they fear losing out on future contracts. They would rather suffer through the impact of being paid 90 to 120 days late, while their salaries go unpaid or they miss out on larger opportunities to thrive.

This isn’t guesswork either. Not only has this been verified to us in our hundreds of interactions with Indian CFOs and CEOs, but a commission established to study the impact of the EU directive against late payment found that 60% of European small businesses never even consider a legal battle as an option because they don’t want to spoil working relationships.

And why would hard-working Indian businesses, which prefer compromising to build strong working relationships with clients, be any different?

Our Motivation

As supporters of the business reforms espoused by our esteemed Prime Minister, Shri Narendra Modi, we believe that unorthodox action begets change. And yet, the late payment protections for businesses in India have stagnated in the same state for the last twenty years.

The last committee set up in 2014-15 to study further updates required on the MSMED Act – which provides these legal protections to SMBs – did not even consider the necessity for better options. This was despite the comprehensive database of studies measuring the horrendous effects of late payments on the Indian business environment.

Instead, they directly skipped over the issue of late payment protections, and jumped to the question of “How can we provide more access to loans for these companies?” And all we ask is, why? While access to credit is vital for businesses in any growth economy, late payment is the root of significant troubles in the world. It causes bankruptcy and unemployment, and increases barriers to survival in the business world. It also has a significant impact on inflation since businesses up and down the supply chain mark up prices to survive late payments from their clients.

As a single factor, trade credit is indispensable because it allows companies to keep running operations even during temporary working capital shortfalls. But when it extends to the point where clients refuse to pay their suppliers intentionally, as was the case with 38% of Indian SMBs paid late last year, it needs to be addressed.

A late payment culture which forces sellers and suppliers to simply accept it as an unaddressable pain is the equivalent of a cancerous tumor. It creates chaos, and no one can entirely predict which sections of the body it will hit next if left unchecked.

And this tumor isn’t very difficult to target either. Rather that It’s grown this large from a lack of trying than a lack of successful solutions. While we sit and attempt to convince you of the horrific effects of this problem, the UK government has now passed legislation mandating all large companies to release the details of their payment practices twice a year.

This means that SMBs and startups dealing with larger companies will now be able to check beforehand what the average payment term for their prospective client actually is even before signing them on.

Singlehandedly, this increased visibility has become the best prospective protection against large businesses which exploit their financial influence on their supply chain. Now, with the reputation of their leadership on the line, larger companies have lesser incentive to hoard cash while not paying suppliers.

Even though this may not be immediately possible in India’s current business and political environment, our motivation is to bring about similar unorthodox solutions to protect the average Indian business.

What We Want

What we want is simple – for you to sign the petition, and support us by sharing it among your professional and personal circles. This is no longer a problem which affects business alone, but is also a big contributor to why life in India is getting significantly more expensive year on year.

Next, we want the government to approve another sitting committee which will accept input and feedback from the private sector for meaningful practical solutions rather than laws which look good on paper.

Instead of adding more courts alone, which will be overwhelmed just as soon by India’s burgeoning case burdens, we are pushing for the establishment of a first line of defense. We want for policy to allow for out-of-court protections which can be enforced in straightforward non-payment cases, thus clearing the line in courts for more complicated business disputes.

To this end, as some of the most prolific activists pushing for more awareness of the phenomenon of late payment in India, Hummingbill intends to release a policy white-paper for the Indian government as well in the coming month.

Keep an eye on this space for more updates on this exciting journey. Now that we can depend on your support, click here to read and sign the petition.

But, before you leave, what policy recommendations would you put forth from experience, which could help fight the late payment culture in India? Leave your answers in the comments section below.

change.org

 

 

 

Why Flipkart Taking Clients to Court For Non Payment Is A Big Deal

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What’s The Scoop With Flipkart?

 

“The digital industry is suffering because there have been several cases where advertisers default on payment… We do not have a strong industry body in terms of payment collection yet.” –  Amar Deep Singh, CEO, Interactive Avenues

 

(article originally posted here)

Between April and May 2016, one of India’s e-commerce leaders – Flipkartfiled cases against 20 of its clients for payment, to collect unpaid advertising dues.

 

Unlike Snapdeal and Amazon, who charge their clients ahead of time,Flipkart provided advertising services to clients on credit.

 

Though this move made sense as an advantageous proposition to attract more clients away from competitors, they have now initiated legal procedures against non-paying patrons who respectively owe them anywhere from Rs. 90,000 ($1,350) to Rs.1 crore ($150,000).

 

Is This Non-Payment A Common Problem?

The Indian business culture is infamous for the chaotic state of its payment practices. In fact, India has the longest average payment delays in the Asia Pacific region (Atradius Payment Practice Barometer).

 

Furthermore, 97% of Indian SMBs were paid late by their clients last year.38% of these businesses claimed that the late payment was an intentional move by clients. It was a means of using trade credit to finance their own working capital needs.

 

What’s more is that most of these companies will never enforce their contractual terms on overdue Accounts Receivables. Even when 1 in 2 B2B SMB invoices are paid late. And 1 in 7 B2B invoices are still pending past 90 days.

 

This is because enforcing a contract in court for non-payment by a client can take up to 3 years and 40% of the claim value to resolve (Doing Business India). By the time suppliers manage to get their money from the over-burdened court system, they’re already sinking under.

 

Which means that larger clients and buyers run pretty roughshod all over smaller SMBs in their supply chain. They even threaten to withhold payment altogether if their suppliers don’t give them unreasonable discounts to get paid faster.

 

Large buyers are well aware that their smaller suppliers are:

  • Either not aware of their legal rights in such situations;
  • Won’t act upon their legal rights because they would choose preserving business relationships over getting paid faster;
  • Will be tied up in an expensive legal case for years if they try to take matters to court.

 

This has created an environment where only the most exclusive businesses can demand payments upfront. While others are usually forced to roll the dice on the kind of client they land up with. Or have to face being ignored altogether by prospective customers.

 

To put this in perspective, for all the talk of “Why don’t businesses just demand payments upfront”, 98% of Indian SMBs extended goods and services on credit to their clients in 2015.

 

And if you think the situation is bad for regular Indian SMBs, it’s even worse for businesses which deal in digital services or mass communication products.

where in the world is that payment

So Why Does This Story Matter?

Because the Internet and Mobile Association of India (IAMAI) has used the publicity provided by this issue to push for the development of a payment recovery mechanism for their industry.

 

Several of the largest digital communication platforms and services are members of the IAMAI. And the organization is wisely using this move by Flipkart to justify enforcing meaningful out-of-court payment protections for the digital communication service industry in India.

 

The issue of late payment has been a given in the Indian business culture for a long time, to the point where it’s barely mentioned in mainstream media. Even according to law firms interviewed on the Flipkart matter by YourStory staff, this case has gained significance in the media only because a large brand like Flipkart was involved.

 

This is why, by this point, we’re sure you’re asking – How does this affect me as a small business? Of course Flipkart, a well-known brand, would be able to afford taking its clients to court. Yet if we, as small businesses, did the same – we’d probably be bankrupt by the time a verdict came in.

 

First, most late or non-payment situations can be addressed by integrating global best payment practices into your business – which Hummingbill’s Gmail plugin automatically does for you for free.

 

SecondIndian companies are gradually getting less court-shy in getting back money they’re owed by non-paying clients.

 

Third, the actions of the IAMAI shine a light on the necessity of out-of-court payment mechanisms.

 

Yet, none of the mechanisms put in place by the IAMAI’s committee will protect other non-member small businesses like you or us. Even though we need these defenses just as sorely.

 

With that in mind, we at Hummingbill are scaling up our war to break India’s late payment culture in the immediate future. The Indian business culture needs a concentrated effort to create better non-litigious protections which can be enforced. SMBs and startups need shielding from larger buyers who wish to exploit their position on the supply chain.

 

And for that effort, we will need the support of every single one of you. Keep an eye on this space for more information over the next few days.

 

In the meanwhile, let us know in the comments section below. If you had the ability to enact out-of-court enforceable protections against late paying clients, what measures (except straightforward mediation) would you put in place?

– Adam Walker & Aniket Saksena

Announcing the second edition of iSPIRT’s index of the top 30 B2B software companies in India! 

We believe this index adds an important objective component to the discussion on the emerging B2B software industry in India and shines a spotlight on an under-reported sector to drive policy, entrepreneurship and advocacy.The first edition of the iSPIxB2B index was published six months ago – the report and blog post are here.  We got numerous press mentions, including in the Economic TimesHindu and Tech in Asia, and a lot of tweet love.

So now we need your help: please recommend and put us in touch with any strong B2B software companies that you know that meet the following criteria.

  • the company sells software (such as marketing automation or storage infrastructure) to businesses on a license or subscription basis OR provides a B2B service (such as an ad-tech platform) driven through a differentiated software offering
  • the company was founded in India or has co-founders who were/are based in India
  • the company has $5M (Rs 30cr) or more in annualized revenue and/or is worth more than $25M (Rs 150cr)
Just fill in the fields in the form or you can email us at ispix(at)ispirt.in

Understanding tech play in the B2B (business to business) Space

The last few years of my time I spent in IBM was in the space of B2B. Here are some of my observations during my consulting and interactions with the B2B companies over the years.

What is B2B?

B2B and B2C are often used terms in the Startup space. Let me begin by explaining these two.

B2C (Business to Consumer) are those companies who have products or Platforms that are used by end consumers like you and me. Most omnipresent examples of B2C companies in our lives are sites like Facebook, Twitter, Snapdeal, Flipkart.

B2B (Business to Business) Startups are those companies who have Products or Platforms that are used by Business or Enterprises. These Businesses or Enterprises could be a Bank or Insurance Company, Manufacturing Plant or a Retail Store, or a Hospital. The Startups in this space may not ring a bell. But if you see the iSPIRT’s InTech50 winners for 2014. They are classic examples of B2B Startups. I am putting up the link for anyone to refer to.

B2B few examples B2B product companies around 14-15 years back would focus on Automating things that were done over paper. I can take the classic example of Enterprise Resource Planning for Manufacturing Industry.

Before the advent of Information technology, all the processes in a Manufacturing company used to done over Documents. Right from generation of Master Product Schedule to Manufacturing Resource Plan, to generation of Purchase requisition and converting that to Purchase order.

The other ubiquitous change we all must have observed is when we walk into the Banks. There was a time when all the accounts were maintained in Registers. For our account statements, they used to give passbooks which would have all the transactions we did with the Bank. I haven’t taken a Passbook for the last 9 years. Thanks to the Core Banking Solutions, Loan Origination Systems, Internet Banking etc now it would be difficult to find Banks where the accounts and the transactions are maintained in registers. We can sit at our home take a view of the Transactions in the Bank we have done in the browsers. The Products for the Banks come from many providers like TCS, Infosys, Oracle, Infrasoft, Finacle to name a few.

As we passed through the years, we see the various Industries, be it Banking, Manufacturing, Retail, Logistics, Insurance, Hospital they have implemented Information technology in at least doing away from the Manual processes. In Banking as I mentioned earlier one has Core Banking Solutions, Payment Solutions, Channels Solutions, CRM applications, Basel II applications etc. Similarly in Insurance one has Underwriting, Policy Administration, Claims Administration, Product Configuration etc. Each of them are a subject in itself and I can probably write a book explaining each of these.

Startups Play in B2B

Now the questions comes is how Startups will play a role in the B2B space. The answer to this is there are always areas to achieve efficiencies in the existing landscape of any industry. Also there are new market to cater to. With advent of new technologies in the area of Enterprise Mobility, Cloud, Internet of Things, Big Data and Analytics, Startups have a great potential to provide solutions in these space in a fast and swift manner. I will take some examples in each of the above areas.

In Banks and Insurance there has been lot of data for them over the past 10 – 14 years. Many Banks and Insurance are looking at making more sense of the Data. For example what is the Product Profitability Analysis, Channel Profitability, Individual Customer Profile, Branch Profitability, Customer Lifetime Value etc.

This would be typically solved using Analytics solutions. How a Bank or the Insurance would typically generate this report is by pushing their Transactional data into a Data warehouse repository using Extraction, transformation and load (generally termed as ETL) tools. And on top of they would have an Analytics Engine. The Analytics engine would get the data from the Data warehouse repository and have it put in its Data Models. From the Data Models the Analytical reports are generated. What some of the B2B companies are doing is having pre build Data Models for a Bank or Insurance company and than having pre built Analytics reports.

These Prebuilt Data Models and Reports would cater to most of the Analytical report requirement for a Bank or an Insurance Company. But they can be also customized depending on the specifics of an organization by tweaking here and there. The advantage a Bank or an Insurance company gets is faster time to go live with the Analytics projects instead of defining the Data Models and the Reports from scratch and than the Technology Implementation partner developing those. Similarly Prebuilt Analytics Solutions can be developed for any other industry such as Manufacturing, Retail, Healthcare etc.

Another example can be extension of Customer Relationship Management (CRM) applications using Mobile Technologies, especially with Location based services of Mobile Technologies.

Imagine if one can create a Customer opportunity in the CRM using his Mobile on his way back to office after he or she has a successful Customer meeting. Or if a Manager is able to figure out how many of his employees have made customer visits location wise in a week or month in a single Dashboard (I know this gets little intrusive).

One more example using the Internet of Things (IOT). This example would be for Utility companies especially Water. Imagine if the Water Utility Provider wants to know how much of Water is flowing across various pipes in a single Dashboard. This is possible by having sensors called Flow meters which detect the flow of water in a pipe and which would be sending the information to a central server using Wire less technologies (could be combinations of ZigBee, GSM). Once it reaches the Central server, it goes into a database from Dashboards can be generated.

Once they have the infrastructure in place, Utilities would be able to detect leakages or theft of waters in their areas. Let me illustrate how this can be done using a simple example. If there is Pipe A supplying water to Pipe B and Pipe C, the sum total of water flowing through Pipe B and Pipe C should be approximately equal the water that has flown through Pipe A. If there is an inequality (Water flown through Pipe A in a day < Water flown through Pipe B in a day + Water flown through Pipe C in a day) one can suspect a Water leakage. This would come as an alert in the Dashboard, which would be actioned by the Utility.

Applying analytics now the Utility can also get historical reports how much of water has been flowing through the various Water networks in the cities. It would be also possible to predict the Water that is required for the coming day based on past historical data. This can lead to better planning of the Utility resources right from figuring how much water should be pumped from the Water reservoirs to the Overhead Tanks depending on the amount of Water present in the Overhead Tanks. There are level sensors (another usage of IOT) which communicate the level of water in a tank to the Central Server.

I would take one last example which illustrates an entirely new customer segment being catered with the advent of technology. I am taking the example of Cooperative Banks. There are still many Cooperative Banks who have not been catered by the Solution providers in the Banking space. There are B2B Startups who are focused in these space. Cloud technologies have helped these Startups in the Economies of Scale to cater to this segment.

The examples mentioned are just scratch in the surface. By identifying a problem statement and finding a solution which is scalable by applying the right set of technologies to it, the possibilities are galore.

As per my observations most of the B2B companies originate with their Founders

  • Have experience in the specific Business domains, and they see an opportunity to solve a problem in that domain.
  • Have experience as an IT Consultant or Tech Specialist in a specific domain.
  • Are in the System Integration space to start with and have graduated to Product or Platform Solutions in a Domain.

IBM has interesting tools and middleware, which can be used by the B2B startups. We are working with some innovative companies in this space. Putting a few names below

  • A3 RMT has a solution for remote wireless patient monitoring which would lead to life saving emergency medical response in difficult conditions such as uneven communication networks, unstable power, jerky ambulance journeys etc. These mobile solutions deliver high precision medical parameters e.g. full 12 lead ECG, to any internet connected devices like a low cost mobile phone through which the doctor can remotely monitor a patient in critical condition. Their solution has enabled saving of over 1000 lives. They have integrated with WebSphere Application Server and DB2.
  • Ideyeah has a Cloud based offering called opTEAMize for Delivery & Operational Heads of IT/ITeS companies who need to quickly find resources and accurately quote for a project. opTEAMize integrates with existing HR, CRM, ERP & Resource Management Systems of IT/ ITeS companies and aggregates skill, capability, and cost data. And this enables fast decision making through information models and interactive analytics. The product runs on IBM Softlayer and IBM Cloudant and are integrating using IBM CastIron.
  • GlobalSinc has a Product called Educube, which is a cloud based collaboration and ERP suite for K-12 Schools enabling collaboration between students, teachers and parents, streamlining the business processes for schools such as Fees Automation, Payroll, Admissions, HR, performance and assessment of Students, knowledge management for teachers, teacher effectiveness monitoring with advanced Business Intelligence and Analytics tools. They are integrating with IBM Cognos BI.

We also do some interesting stuff in the B2B space. We are launching a competition for B2B Startups, the first of its kind by a Corporate in India. If you are a B2B Startup, less than 5 years and privately held. You can apply to the competition by becoming a Global Entrepreneur Program member. There is a bouquet of prizes for the winners. The details are in the website ibmgepindia.com.

Guest Post by Radhesh Kanumury, Country Lead, Global Entrepreneur Program, IBM.