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A Day In Radha’s Life @ Innofest ‘15

innofest_logoThe stage is set, I have received my invite to Innofest’15 and look forward to the day with great anticipation. I have just completed my engineering degree from Davanagere, and have received two offers, both through campus interviews. Both seem interesting, and both are in technology, after all thats where everything is today.

And yet! I am not sure if thats where i want to be. You see, i have this dream. I have this idea of creating an instant water purifier pen. You put the pen into a glass or a bottle of water, and electronic pulses instantly destroy all germs in the water, turning it safe. Even a child can drink it. Imagine what it would do to the lives and productivity of all those millions who don’t have access to quality drinking water.

I dearly want to create this product. Do i have all i need to bring it to life? Do i know everything i need to get going? Will my being in Davanagere allow me to reach out to everybody i need to?

Thats when I heard of Innofest, a new grass root movement and festival of innovation. Reverie over, back to the air-conditioned weather of Bengaluru, in an UUla cab from aunty’s home to IISC. Always amazed at how green this city is. And wondering if Bharat, the founder of UUla, uses his own product? Well, i will ask him that as I have signed up for a hands-on workshop with him this morning.

Lots of excited faces. We head to the zone, and are immediately hit by the brilliant arty stuff that decorates the venue. Lovely, innovative, bright stuff, that seems to ring fence the entire venue. There is the torn jeans that Bharat first made his passionate pitch to taxi drivers in Rhennai in.

And that half chewed pencil bears mute testimony to Mansal’s mood as he made the pitch that got him his first 100K in funding. I am pleased to find they seem to be a tapestry of history of entrepreneurship. Hey, they are the kinda cool gang i would love to be a part of. Make a mental note to save all my torn jeans…

See the Showcase zone and the Google Lunar X-Prize contenders, the one and only Team Indus – what a coup it would be if they got the $30Million purse on offer if they put a vehicle on the moon by December 31st? They are the final three shortlisted globally. Who says its all about getting billions of dollars in funding? This is as much about the pride of india as it is the future of India.

A tune. from a flute. Whats that? A youngish dude playing the flute surrounded by ardent fans? Over a steaming kulhar chai with him, I find out his name is Hari Prasad, and he’s trying to create a tourism destination out of every town in india. Do you know each of the 800 districts has its own tourist attractions, customs, food, clothes and artefacts that can be very beautiful? Talk about stimulating conversations, and he’s not too bad looking…

At the UUla workshop- chap sitting next seems interesting, so start talking.. He’s is from Ramgarh- and i immediately ask him, so do you have Gabbar’s autograph?He bursts out laughing…. UUla is so intriguing. Ever heard of a cab company that doesn’t own a single car. I haven’t. So how does it work? Get into the nitty gritties, And guess what, impress Bharat enough to get a meeting with him to present my idea next week. Zowie, things are moving for me.

After the UUla workshop, which clarified a few of my financial thoughts and closed out a few open loops in my mind, i ask Ram what else is there to see. Well, turn out, there’s more, so much more.

For instance, Makerspace which is just behind the main auditorium where I walk towards for the unveiling of the grants. There are some 3D printer demos that seem exciting. I make myself a thunderbolt, like an Indra’s vajra or Zeus- some thing about Innofest makes me feel like “I have the power”.

And the day progresses. And things continue to happen. And i keep getting hit with high after high. Finally, end of day. 100 meetings and 100,000 ideas richer, I head back, abuzz, on a high. Will I be able to sleep? I know not. However, I do know where I am headed. And let me give you a hint. Both of my prospective employers are going to be disappointed.

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Baby steps to an Indian Microsoft

A country well known for its software services now has an opportunity to build world-beating software products.

At a recent corporate awards ceremony, Tata Consultancy Services (TCS) was crowned as the company of the year. Piyush Goyal, the Minister of State for Power, Coal and New & Renewable Energy hurriedly stepped up to the lectern after the award was given. He told the assembled glitterati that TCS had promised to give the All India Institute of Medical Sciences (AIIMS) a modern, nay, world-class hospital management system by March 31. In the tentative clapping that ensued I heard a big snort from my right. The scepticism of the gentleman sitting next to me was rooted in the belief gaining ground that bespoke software systems were outdated and presented a sub-optimal choice.

The predicament of enterprise technology clients stuck with archaic bespoke software systems is no longer common. Bespoke software systems fell out of favour 20 years ago. Firms switched en masse to on-premise enterprise software products. They were cheaper, easier to upgrade, and yet extensively tailored to their needs. This shift in the late 1990s created two sets of players: product vendors like SAP, and implementation consultants like IBM Global Services and Accenture. Soon, Indian IT services players like TCS, Infosys and Cognizant muscled into the game and grabbed considerable market share.

Lost in this success story is the narrative about Indian enterprise software product vendors. For instance, iFlex built a great enterprise software product for banks, which Oracle snapped up for a billion dollars in 2005. Kochi-based IBS is a leading product vendor for airports and airlines, and is now big enough for an IPO next year. PARAS, a hospital management product from Bangalore, is grabbing the industry limelight by winning global deals involving hundreds of hospitals.

If the Indian IT industry has benefited from the shift away from bespoke systems, why did AIIMS miss the bus? In general, why has our public sector been so slow to buy enterprise products? Government officials are not to blame for this. Unfortunately, our IT services firms became protectors of status quo in the government sector. While it helped them milk their fading bespoke systems for longer, it also created crumbling government systems and robbed the nascent product industry of a big market. Luckily, the new government has started fixing the issue.

The Growing Shism

Another breed of enterprise product vendors is emerging. Companies like Workday and Salesforce personify this new wave. They offer on-demand products. These require less customizations and work on cloud-based data centres. So, as Workday says on its website, they are a “fraction of the cost of upgrading from their incumbent vendors”. Naturally, customers love these new-generation products. They are called Software-as-a-Service (SaaS) products. And they are growing like wildfire.

A schism has opened up in the Indian IT industry over SaaS products. The implementation consultants don’t like them, as they need only minor adjustments. They look at them with a jaundiced eye of a traditional bespoke darzi [tailor] looking at readymade clothes. Going from stitching custom pants to doing length adjustments for readymade ones is a gloomy shift for IT services providers. But it’s a boon for our software product start-ups.

In fact, Indian SaaS product start-ups are on a roll. They are even getting begrudging respect from Silicon Valley. When ZenDesk, the SaaS market leader in customer service desk management products, did its roaring IPO earlier this year, it listed six key competitors in its SEC [US Securities and Exchange Commission] filing. Four of these – Kayako, Freshdesk, Supportbee and Tenmiles – are Indian! Indian SaaS product players are becoming global category leaders. Zoho, for instance, sells a CRM (customer relationship management) product at $12 per salesperson per month and is the market leader in this mid-market segment. It is flanked by Salesforce in the enterprise segment (at $60 per salesperson per month) and a raft of players, mostly Indian, in the SMB segment (at $3 to $4 per salesperson per month).

This availability of, say, CRM software product at every price point is a big new story in the IT industry. Unlike cars or smartphones, we have never had different software products to cater to every price segment. SaaS has changed this. As a result, everybody can now afford a software product. Hopefully, this time, government policy will build on this new generation and not let incumbents hold things back.

My Cup Runneth Over 

Two other pockets of explosive growth are exciting. One is the much-discussed rise of the digital consumer in India. This has led to the birth of Flipkart, Ola Cabs, Stayzilla, Newshunt and others. The other pocket is less sexy but it’s even bigger. It has to do with software infrastructure.

Old software infrastructure is being replaced at a pace previously unseen and is creating lots of product opportunities. Data explosion is driving endpoint data protection and governance products. Video explosion is driving dynamic ad insertion products. E-commerce growth is driving a new generation of search infrastructure products. Corporate mobile use is driving new agentless Bring-your own-Device security products. Social media is driving real-time social media analytics products. Now here is the punch line: in each of these categories, the emerging global leader is an Indian company! This is an unbelievably powerful development. For instance, Druva, a Pune-based start-up, is the global market leader in endpoint data protection and governance and is set to do an initial public offering in the US in 18 to 24 months.

Daring to Dream

Behind this optimistic turn of events is a new type of a technology entrepreneur. He (and, sadly, its mostly he so far) is unshackled from the restrictive dream of being the world’s back office. He doesn’t think in terms of labour arbitrage. He is a missionary, a creator and disruptor of status quo. And he has a blazing desire to change the world.

Team Indus embodies this spirit. This team is a motley group of passionate technologists that aims to land a robotic craft on the Moon by December 2015. This is literally a moon shot. Not altogether surprising to many of us, this team has emerged as one of the top three teams in the prestigious Google Lunar X-prize!

There are other moon shots in the works. Some are pivotal to developing our defence, aerospace and electronics industries. Others are about building highly affordable software products that will bring competitiveness to small businesses, teaching effectiveness to schools, productivity to health-care centres and new skills to farmers. Let’s not blow this chance. Let’s give these efforts the policy oxygen they deserve.

The country that gave zero, calculus, yoga and chess to the world is dreaming again. It wants to retake its rightful place in the world. It’s not satisfied being a back office for everybody. It dreams of powering the future with its ideas and inventions. It dreams of being a product nation!

This article was first published in Business Today