Posted on

The next 25 #PNgrowth companies – the second shortlist is here!

We now have the list of the second batch of #PNgrowth companies and this time, we have en even more eclectic mix of domains and products. And since we have also just announced the final agenda for the three day residential workshop that will launch #PNgrowth, the buzz we feel has only intensified. The program is now being over-subscribed many times over, and we request you to apply early if you don’t want to be disappointed.

25-founders-collage-2nd batchIf you still don’t know what this is about, jeez! Anyway, you go here, and if you want to apply, here, better late than never.
 
So here we go, the net 25 companies, making a grand total of 50!
  • Anil Mantoo of content marketplace Contentmart
  • Ankur Kumar of Employee Recognition engine Rewardtrunk
  • Anup Sahoo of Technology Search Engine Ideapoke
  • Nitin Purohit of Big Data Analytics firm Aureus Analytics
  • Chennapanaidu Darapaneni of events site Meraevents
  • Gautam Garg of QR code company Scanove
  • George John Vettath of HR and Payroll software Kserve
  • Kartik Poddar of Movie site Fropcorn
  • Khadim Batti of interactive flow builder Whatfix
  • Kiran Menon of enployee engagement app Tydy
  • Mahesh Subramaniam of video delivery company Strmesy
  • Milind Katti of account management software Demandfarm
  • Nikhil Soman of gaming company Playblazer
  • Prateek Pands of mobile safety company Appknox
  • Pratik Munot of talent management firm Jombay
  • Rajiv Nag of translations manager Readmylanguage
  • Sandip Panda of cloud security company Instasafe
  • Seshu Karthik of deals app Thankbunny
  • Siddharth Deshmukh of website builder CMSbudo
  • Sudarsan Ravi of HR referral engine Ripplehire
  • Sumanth Raghavendra of presentation builder Deck
  • Sunil Bodke of employee dashboard Cadashboard
  • Tushar Bhatia of talent management Empxtrack
  • Abhishek Kumar of school management software Schoolmitra
  • Pavan Thatha of web safety company Shieldsquare
Congratulations to the startups who’ve made it. We’ll have the next list up soon! 🙂

 

Posted on

The #PNgrowth #OneThing Series – Mohit Gundecha, CEO of Jombay

When we as a ecosystem try to help our entrepreneurs, we make the mistake of always focussing on the mistakes others have made, and trying to steer away from those. This is evident even from the stuff we write on blogs and platforms with the specific purpose of helping others.

Maybe it’s time we step away from that.

In this new blog Series from #PNgrowth, we are going the other way. We are going to publish a series of posts on what we call the #OneThing. Our best product people will be asked a simple question – what is the one thing that worked best for you when you were trying to scale your company? These answers will be insightful partly as success stories and partly as guides for other startups looking to scale. In the second blog of the series, we talk to Mohit Gundecha, CEO of Pune based Jombay, the hiring portal that uses psychometry science and analytics to find the perfect fit for a job profile.

Mohit Gundecha, CEO of Jombay

Jombay is one of the cooler startups in recent years. With psychometry and associated analytics growing more powerful and insightful in the last few years, there is tremendous interest in these areas. Jombay has ridden high on this with a super-cool tool that is already working for organisations like Citibank, Nestle and Reliance Capital.

When I talked to Mohit, he was in the middle of several other calls, but graciously talked to me, taking his time to explain what he thought was the one thing that worked for them. This turned out to be quite similar to Subrat’s answer in Part 1 of this series. 

The difference, though, was in the phrasing, and in effect, critical.

Mohit’s answer wasn’t content marketing or something as specific as a particular blog. It was ‘thought leadership’.

If we go to Mohit’s LinkedIn profile, we have a series of posts that span an arc around his company and his interests – mainly around HR and employee culture and hiring and retaining employees and so on. Sharing his thoughts about relevant topics and what he is most passionate about has assured him a devoted following, some of them pretty important influencers themselves. People from his now 30-people strong team write too, and this deliberate attempt has paid off handsomely. Mohit’s articles have been picked up by newspapers and magazines, assuring constant media attention and several interviews, all of which has helped the company gain customers by way of recognition and of course, to attract major talent.

“It is LinkedIn which has been the most important channel for us,” says Mohit. This is understandable in hindsight, as Jombay is first and foremost a hiring portal, but for Mohit and his team to get this insight and execute on it is truly admirable.

There are several kinds of content/inbound marketing, and identifying which kind and what channel works best for your organisation is as important as creating great content.

About #PNgrowth

PNgrowth is a year long mentorship program with some of India’s top product people and founders, with learning sessions and curriculum prepared in collaboration with the universities of Stanford, Harvard and Duke. Content marketing will be one of the major areas being covered, as will all the other points our #PNgrowth series will highlight. 

Nominate your Startup here (Apply before 15th November)