You may no longer have the comfort of selling person and need to designate your website as your first salesperson to make the visitor give their identity and try your product.
What early experiments could you try to build a steady stream of website visitors?
What are the various aspects of setting up your conversion funnel all the way from website, through the trial and subsequently activation? What are some of the lessons from fellow entrepreneurs? Why is pricing an important filter and a factor for conversion?
The Playbook roundtable is a format of event organized by iSPiRT (an association for Product Startups in India) that picks a specific topic that is vague or requires indepth understanding, anchors a few key entrepreneurs who have key insights on that topic, and invites hand-picked entrepreneurs who would benefit the most from the conversation for the roundtable. Each roundtable is no more than 12 participants. The anchor(s) kickstart the discussion, which evolves to a conversational format around best practices and key insights around the topic. Each session lasts approximately six hours. The insights arerecorded, and shared as Playbooks to the community.