This PlaybookRT will focus on Product startups who are keen to enter the US Market. The PlaybookRT is facilitated by Suresh Sambandam, CEO of KiSSFLOW / OrangeScape. Suresh will host a highly interactive Playbook Roundtable for Product Startups and share his journey of acquiring 9000 customers globally. Details of the last Playbook Roundtable can be accessed here – Nuts and Bolts of Marketing & selling SaaS products to US customers from India for First Timers
Some of the key topics that Suresh would be sharing insights are:
- Getting the Basics Right
- B2B SaaS Customer Acquisition Model
- Role of Product
- Freemium vs Free Trial
- Positioning (3 types)
- Pricing
- Marketing
- Junk In – Junk Out (Top of the funnel)
- Perpetual A/B
- Inbound vs Out Bound
- SEO
- Adwords
- Re-targeting and Re-marketing
- Channels to Ignore
- Signup Qualification
- Engagement
- Drip Emails
- Engagement Tools & Tracking
- Fix the product
- Sales (Hunting)
- Founding Team Commitments during early days
- Role Definitions
- Opening the Communication Channel
- Region Mapping, Sales Agent, Multiple Shifts, Time Zones, etc
- CRM Choices
- Unified view for Sales Team
- Support Driven Selling
- Sales (Farming)
- Post Sales Customer interviews
- Infrastructure and Others
- Recurring Billing, Payment Gateway choices
- Product Feedback Loop
- Continuous Content Marketing Loop
- Automation Engineering
- MIS Reports
To apply for this PlaybookRT please fill up the online application and we will get back to you. The session is open to the company’s Founding Team, CEOs and/or head of Sales. Applications are due by the 5th Sept 2016. The goal is to have at most 12 companies so as to make the interaction effective. If there are other interested attendees, we will arrange subsequent RoundTable. This PlaybookRT is FREE and there are no charges.