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The next 25 #PNgrowth companies – the second shortlist is here!

We now have the list of the second batch of #PNgrowth companies and this time, we have en even more eclectic mix of domains and products. And since we have also just announced the final agenda for the three day residential workshop that will launch #PNgrowth, the buzz we feel has only intensified. The program is now being over-subscribed many times over, and we request you to apply early if you don’t want to be disappointed.

25-founders-collage-2nd batchIf you still don’t know what this is about, jeez! Anyway, you go here, and if you want to apply, here, better late than never.
 
So here we go, the net 25 companies, making a grand total of 50!
  • Anil Mantoo of content marketplace Contentmart
  • Ankur Kumar of Employee Recognition engine Rewardtrunk
  • Anup Sahoo of Technology Search Engine Ideapoke
  • Nitin Purohit of Big Data Analytics firm Aureus Analytics
  • Chennapanaidu Darapaneni of events site Meraevents
  • Gautam Garg of QR code company Scanove
  • George John Vettath of HR and Payroll software Kserve
  • Kartik Poddar of Movie site Fropcorn
  • Khadim Batti of interactive flow builder Whatfix
  • Kiran Menon of enployee engagement app Tydy
  • Mahesh Subramaniam of video delivery company Strmesy
  • Milind Katti of account management software Demandfarm
  • Nikhil Soman of gaming company Playblazer
  • Prateek Pands of mobile safety company Appknox
  • Pratik Munot of talent management firm Jombay
  • Rajiv Nag of translations manager Readmylanguage
  • Sandip Panda of cloud security company Instasafe
  • Seshu Karthik of deals app Thankbunny
  • Siddharth Deshmukh of website builder CMSbudo
  • Sudarsan Ravi of HR referral engine Ripplehire
  • Sumanth Raghavendra of presentation builder Deck
  • Sunil Bodke of employee dashboard Cadashboard
  • Tushar Bhatia of talent management Empxtrack
  • Abhishek Kumar of school management software Schoolmitra
  • Pavan Thatha of web safety company Shieldsquare
Congratulations to the startups who’ve made it. We’ll have the next list up soon! 🙂

 

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Announcing the 5th and final batch of 10 companies @InTech50 2015

Happy to announce the final and last batch of finalists (out of a total of 50) of InTech50 2015, a flagship event of iSPIRT and Terenne Global.

Congratulations to them all!

The first, second, third and fourth batch of finalists has already been announced in our previous blogs.

Here is the final list –

  • Crayon –  MAYA is a personal concierge, powered by Crayon’s SimplerChoices™ platform. SimplerChoices™ maps affinities based on taste (from review sites, social networks), influence (from social networks), context (from public data, location-based data), and behavior (from internal enterprise data) to build a massive cross-category taste graph.
  • Datonis – Altizon helps the industrial world create smart, connected products within a very short span of time and with minimum investment in infrastructure. Altizon’s flagship product the Datonis™ platform is offered in PaaS and on-premise models and is built to handle a Billion events a day from a million devices.
  • Druva in Sync – Druva’s inSync endpoint data protection and governance suite UNIQUELY integrates secure, scalable, high-performance endpoint backup, file sync across all user endpoints, remote file access, data loss prevention, IT-managed file sharing, and governance – including eDiscovery enablement – in a single platform.
  • Nifty Window – Nifty Window is a hyper-local marketing based new customer acquisition platform that helps offline brands and businesses attract consumers online. The platform uses content marketing and distribution to help brick & mortar businesses drive in-store sales across search, social media and mobile channels.
  • Nowfloats – NowFloats enables local businesses to get online, generate relevant content, and be highly discovered for online users to consumer this information in a meaningful way.Using the NowFloats platform, any enterprise whose channel is a small business, can bring the entire local channel online and drive local consumers towards that business.
  • RateGain – RevGain is an ultra sophisticated price recommendation engine for hotels. It continuously tracks over 11 big-data, environmental factors such as market supply, competitor prices, inventory levels and more to tell hotels how much they should price their rooms at.
  • RippleHire – RippleHire is a technology product that gamifies employee referrals and enables social recruiting. By empowering the best way you hire (Employee Referrals), we reduce your hiring costs & efforts. Game mechanics make the process fun, engaging and drives great results.
  • RobusTest – RobusTest is providing SAAS based Automation Solution for Web/Native/Hybrid applications. Its does not require any pre-configuration or setup. User can automate any mobile application from their browser without any scripting/coding knowledge.RobusTest also provides detailed Automation Test reports (including CPU, Memory, network and battery usage).
  • Vymo – Our vision is to help sales teams make a Million Smarter Decisions every minute. Our marquee product is a mobile first Lead Management System. Our operational analytics help in better lead prioritisation, smarter allocation, better pitches, quicker conversions and higher frontline productivity.
  • Zing HR – ZingHR is an End-to-End INTEGRATED Hire-to-Retire Management Cloud platform. You name any process, right from the time a potential talent is called for an interview, through the employee’s entire lifecycle with the organisation, till the employee moves on. Talent Acquisition, eRecruitment, Onboarding, Leave, Time & Attendance, Claims, Payroll, Compliance, Performance Management…more.

There will be no greater joy for us than to see our finalists leverage the associations they’ve built and emerge as truly global companies over the next few years, further validating the credibility of India as a ‘product nation’. That is exactly what we had set out to achieve in the first place.

Looking forward to meeting the ‘Fanastic Fifty’ at InTech50 in Bangalore.

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In conversation with the Founder of RippleHire – Sudarsan Ravi, participant – @Intech50 2014.

RippleHire is a SaaS-based employee referral product.

Tell us about RippleHire – your journey so far…

We help companies automate their talent sourcing by leveraging their employee pool.

We spent our first year working with the ecosystem getting feedback and crowdsourcing problems on hiring. Only then did we begin our sales process and that too with the top global brands, so that we get the right folks to get the product experience and results right.

The journey has been challenging and exhilarating – full of the regular highs and lows that every entrepreneurial journey has, along with the crazy experiences and insights that come with building a global company.

RippleHireWhat challenges did you face during the course? Any learnings from that? 

It was initially tough for us to go after brands like Adobe, McAfee, Capgemini. Convincing them to be among your initial customers was not easy. People love social proof and we will be eternally grateful to our first set of customers who have co-created this innovation with us and helped provide the social proof.

If I were to do one thing differently, I would focus directly on global customers.

Do you think that getting access to/finding investors is difficult in India? 

I don’t think getting access to investors in India is difficult at all. We have always believed that investment is a by-product of building a good scalable business. Our focus as a team has been about building a product that adds value to our customers (the real proof came through when they paid).

I always recommend startups to not focus on building a business for investors but for customers. Do take the inputs that the investors give you on the space and the approach. Factor that in. However, build the business to add value to customers.

Our approach has meant that we have always received inbound interest from investors. So, I think getting access to investors is definitely easy if you focus on building a good business.

Why did you consider participating in InTech50? 

We wanted to get validation from Indian and Global CIO’s on our concept. It was wonderful to have multiple CIO’s stop by our booth post our presentation and share their hiring challenges.

It was a great way for us to get feedback on RippleHire. Not only that, it helped us bag customers too.

How has getting shortlisted for InTech50 helped you? 

Being recognized as one of the top 50 innovative software companies coming out of India helped us a lot from our sales standpoint. People in India, and globally, take you seriously especially when the validation for the software comes from CIO’s.

We have also grown by 10X in the past year.

Who were the people you connected with as a result of InTech50, and can you give us a few specific examples of what those introductions translated into? 

We were able to get feedback from multiple CIO’s and introductions to prospects like Happiest minds and Ascendum through this platform. Ascendum signed up RippleHire as a customer as well.

What advice would you give to other emerging companies as they plan their scaling up?

Every startup is different and has different challenges when it comes to scaling up. I think it is important to get the following right when it comes to scaling up –

  • Your customer support and product experience should be consistent. Think of a Pizza Hut. As they scale customers, it is important that the Pizza quality stays the same.
  • Scaling well is about putting the processes in place that the experience stays the same. Getting this in place requires thinking of your engineering, sales and support teams in the form of units. Once you get one unit right in your support engine, scaling is about replicating that unit.

One recommendation I would give out to the InTech50 participants this year is that – research the sectors that are of interest for you. Hiring in our case is sector agnostic. It would have helped us if we had picked three sectors and focused on attendees from that space.

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8 Powerful Things I learned about “Positioning your Startup” at the iSPIRT #PlaybookRT

As a founder or technologist mired in the day-to-day tasks of product building, it’s easy to get drawn into thinking of your product as a collection of features. But do customers also see our products as a stack of features? Or do they see products as a sum of the solutions that they offer? How do we best translate our offerings into a simple and sticky pitch that piques our customers’ curiosity and gets them to purchase/sign-up?

To find a thinking toolkit to these type of questions, I attended the iSPIRT Round Table on Startup Positioning at the WebEngage  office in Mumbai this Saturday along with the founders and product leaders of 14 other unique startups.

2014-12-06 16.57.35Over six intellectually stimulating hours, all of us had our product pitches brutally critiqued by everybody else under the guiding presence of Shankar Maruwada, an ex-P&G marketing wiz and the man who got millions of Indians to sign-up for the Aadhar card.

Here are the Top 8 things I took away from the #PlaybookRT.

  1. First, make sure you are positioning to the right customer—A startup can have multiple “customers”. The customer who will purchase and implement your product may not be the same as the one who will use it. Which one of them do you pitch to? Example—should RippleHire (an employee referral hiring tool that uses gamification) position itself to a company’s Chief Recruitment Officer who will deploy the product in his company, or to the company’s employees who will be the actual end users critical to the product’s actual usage?
  2. Then, know your customers well—What 3-4 specific things do you know about your customer, which you can use to create a pitch? This resonated very well with me. Having interviewed a bunch of Instamojo’s customers in the past few days and quizzed them about the outcomes they were trying to achieve by using Instamojo, I had learned that “non tech-savviness” was a common characteristic among most of them. This insight suggested to me that Instamojo’s positioning should embed the fact that it requires “Zero IT Knowledge”.
  3. Find out the customer benefits that your product delivers and communicate them—Beware of confusing features with customer benefits! Features define the tasks that a product completes. Benefits capture the outcomes that customers achieve as a result of using the features.
  4. If your product provides multiple benefits, prioritise them in decreasing order of importance and then communicate just the one or two most essential ones in your positioning. Communicating too many benefits at the same time could make for a confusing message and take the focus away from your product’s superpowers.
  5. Beware of the “Curse of Knowledge”—As product leaders, we are prone to become so close to the body of knowledge surrounding the product and internalise so many assumptions that we forget what it is like being the user. Positioning the product correctly requires us to place ourselves outside the realm of features, technologies, implementations and industry terminology and speak in the language of customer’s problems and our solutions to them. Example—product leaders of Enterprise Resource Planning (ERP) software may forget that many in their target customer base may not even know what ERP stands for, though the same customers may still be facing the problems that ERP software aims to solve.
  6. Use the power of analogies—Often, a complex concept can be explained simply using the construct “We are the X of Y”. Example—“Foodpanda is the Uber of Food Delivery.” or “Wishberry is the Kickstarter of India”. While such a construct may not always fully convey the idea, it catches you the customer’s attention enough for you to then elaborate further on how your product’s benefits make the analogy valid.
  7. Use the power of stories—A powerful customer story can illustrate your product’s benefits and allow the target of your positioning to visualise herself in the story. Example— Apartmentadda helped an amnesiac senior citizen find his way home. His apartment complex’s security guard pinged all its residents on SMS about the lost gentleman using ApartmentAdda. Among those who received the SMS was the old man’s son, who promptly arranged for his pickup.”
  8. Use numbers for a strong impact—What numbers can you say about your product that will help your prospective customers visualise its impact on their lives? Numbers can be about the number of customers whose lives you have changed, the number of steps (hopefully very few) it takes to get started with your product, the number of transactions your product did in the last X hours, the number of hours of customer work your product will end up saving, etc.

Guest Post by Apoorv Pandit, Sr. Product Manager, Instamojo

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Second 10 of the 50 Finalists: #InTech50 Most Innovative Products from India

InTech50, a joint initiative by iSPIRT and Terrene Global Leadership Network, that recognizes most promising software products by India’s entrepreneurs, is pleased to confirm the Second set of 10 selected products from over 200 nominations. Check out the First 10 of the 50 Finalists: #InTech50 Most Innovative Products.

InTech50 logoThe elected products that represent inspirational and pioneering concepts in software will be showcased at InTech50 , a two-day event to be held at Bangalore from April 9 -10, 2014, where global CIOs and transformation leaders will be present. 

How we picked out the Top 10 showcase products:

It is quite an honor to be in the InTech50  considering there was an overwhelming response for product nominations.

An esteemed panel of Chief Information Officers (CIOs), venture capitalists, and product leaders from previous successes have evaluated the nominated products.

The products have been selected based on their capabilities and uniqueness, while having the potential to transform the world around us.

The Second 10 finalists for InTech50 2014 Most Innovative Products (in alphabetical order) are:

  1. Contify is a Web Intelligence application for enterprise and teams. The product mines virtually all relevant online sources for information and converts it into easily accessible qualitative and quantitative insights on customers, competitors, and markets.
  2. i7 Networks is a 100% Agentless-way (ZERO-Touch) of detecting all personal devices, secure quadrupled fingerprinting (US patent-pending) of devices and apps etc. and provides network behavioural analysis. It then denies access to infected and compromised personal devices connecting to the network.
  3. KiSSFLOW is business process automation software that is deeply integrated with Google Apps environment. KiSSFLOW is the #1 app in the Google Marketplace in its category and has more than 5000 organizations and active users spread across 120 countries.
  4. Kreeo is a “Collective Intelligence & Unification Platform” for Companies which addresses three important aspects of effective information/knowledge management – Expression, Organization and Discovery (EOD). It provides a unified platform where information is shared/aggregated in various contexts and is intelligently organized around various concepts of relevance.
  5. MindTickle is a cloud based learning platform which enables businesses to create, deliver, manage and track online courses. It is easy to create courses on MindTickle by uploading or embedding existing content (videos, PPTs, PDFs, quizzes, etc.).
  6. RazorFlow Dashboard Framework helps you build interactive dashboards in HTML5 that work well on all modern devices. You can configure components of the dashboard using an intuitive API, which will intelligently render the dashboard according to the capabilities and form-factor of your user’s device.
  7. RippleHire is a technology product that gamifies employee referrals and enables social recruiting. By empowering the most effective way you hire (Employee Referrals), it reduces your hiring cost and effort and unlocks the multiplier in your employee social networks.
  8. Sapience is an innovative, patent-pending software solution that delivers over 20% increase in Work Output, from the existing team. Sapience achieves this through Automated Work Visibility, without requiring any change in process or extra management effort.
  9. SignEasy is a simple and convenient app for businesses and professionals to sign and fill documents from smart phones and tablets. You do not need a printer, scanner or fax machine. SignEasy is currently available on iOS, Android and BlackBerry.
  10. Seclore FileSecure is an Information Rights Management (IRM) solution which allows unstructured information (documents, emails, drawings, images,) to be remote controlled. It is possible to share information but have control: WHO can access the information, WHAT can each person do and WHEN does each person use the information.

Check out the First 10 of the 50 Finalists: #InTech50 Most Innovative Products. Stay tuned for the remaining 30 companies which we plan to announce in the next few days.