As the Very Merry Christmas holiday brings joy and wonder to the world, The year of 2017 comes to a close, ushering in a New Year with the promise of joy and prosperity for all. To begin the New Year on a promising note and help with growth, we are announcing a series of Product Roundtables for our startups.
Why are product teardowns important? For Product Validation & For Growth!
A constant struggle for validation and growth is a common theme for founders across startup stages, across early to late stage startups, regardless of focus on SaaS, B2B or B2C startup. A product teardown session, with our peers and practitioners, gives us an opportunity to visualize the value our products provide to solve our customers’ pain and also have a glimpse of how our customers discover our product proposition and connect with their needs.
The teardown model
In this playbook roundtable, we look at evaluating product-market fit and how to get your messaging right and building a website and signup/onboarding flow that converts with very little human intervention. This roundtable would begin with a deep dive into the product Idea, Discovery Process and navigate through the Landing Page and Signup flow, to deliver a “Wow” experience. The format of the playbook is built around quick 10 minute demos from a handful of startups, followed by peer-feedback from the participating founders on product validation and customer acquisition. Here’s a post of
Product Teardown explained in 10 minutes (well almost!)
Register Now
If you are ready or know someone who would be interested in growing through this journey, please do register or help them to
Register here.
Since there are limited seats we would request you to kindly apply at the earliest. (An Invite confirmation will be sent shortly after registration.)
Stay tuned as more playbooks are coming your way in the coming months.
This set of PlaybookRT will focus on “
Guiding the customer journey from Discovery to Signup & Onboarding – for SaaS Startups“. We start the new year, post Diwali, with a set of Product Teardown PlaybookRT. These teardowns are being planned for all our startup cities in quick succession (see schedule below). We will begin with a teardown RT in Chennai which will be facilitated by
Suresh Sambandan (KiSSFLOW),
Bharat Balasubramanian (FreshWorks).
Apply to get your slot here.
SaaS is awesome – you can build a real business with a small team sitting in India serving customers all over the world, turning in real profits and growing real fast. To get your SAAS revenue and growth engine running, you need to find a product fit with a good market, and ensure that your website and marketing convey the right message. With a few things like integrations, marketplaces and email marketing figured out, you can hit an awesome growth rate without having to spend tonnes of money on hiring an army of sales-people.
In this playbook, we look at how to get your messaging right, and building a website and signup/on-boarding flow that converts with very little human intervention. This roundtable would begin with a deep dive into the company’s Idea, Discovery Process and navigate through the Landing Page, Sign Up, and its “Wow” experience. The format of the playbook is built around quick 10 minute demos, followed by peer-feedback moderated by SAAS founders & experts who have already built successful SAAS businesses.
Registration and Pricing
If you are keen to attend this RoundTable, do let us know by filling in your details here. We will confirm your seat subject to availability. All RoundTables are conducted pro-bono. They only payment you have to make is to provide your undivided attention and active involvement in the process. Playbook-RoundTables are a dialogue and there’s no monologue. None!
Teardown Roundtable Schedule (tentative)
| City |
Date |
Time |
Venue |
| Teardown RT in Chennai |
4-Nov-2017 (Sat) |
11am – 4pm |
TBC |
| Teardown RT in Bangalore |
11-Nov-2017 (Sat) |
TBD |
|
| Teardown RT in Delhi |
18-Nov-2017 (Sat) |
TBD |
|
| Teardown RT in Hyderabad |
25-Nov-2017 (Sat) |
TBD |
|
| Teardown RT in Pune |
2-Dec-2017 (Sat) |
TBD |
|
| Teardown RT in Mumbai |
TBD |
|
|
|
|
|
|
Notes
These are founder invite only events. Date, Time & Venue details will be sent along with the confirmation.
Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by an iSPIRT maven who is an accomplished practitioner of that Round-Table theme.
We’re adding more fire to the global Customer Success movement with the first CS meetup in India! The event will most likely comprise of two panel discussions, our panelists ranging from entrepreneurial stalwarts to early adopters of customer success. With discussions around how early start-ups think about Customer Success to stimulating Customer Success into product thinking, we plan to have some exciting conversations!
Join Sanjiv Singhal, CEO Scripbox, Tushar Vashist, CEO Healthifyme, Bharath Devanathan, CCO Belong.co and others in their journeys to Customer Success on 7th September.
We have a limited number of seats. RSVP here for an invite.
This event is hosted by enterprise workflow software, Zapty (San Francisco, Bangalore) and customer success platform, Strikedeck (based in Sunnyvale).
You have built your global SaaS Product and validated with some early customers and your first few thousand dollars in revenue.
You may no longer have the comfort of selling person and need to designate your website as your first salesperson to make the visitor give their identity and try your product.
What early experiments could you try to build a steady stream of website visitors?
What are the various aspects of setting up your conversion funnel all the way from website, through the trial and subsequently activation? What are some of the lessons from fellow entrepreneurs? Why is pricing an important filter and a factor for conversion?
Why is customer context so important through these early stage experiments to discover product-market fit?
And which experiments have worked or which experiments to ignore, through these early stage customer acquisition?
In this round table, we will discuss the importance of getting the basics right and the various levers available to accelerate growth while you continue to discover more and more about your Customers.
The Playbook roundtable is a format of event organized by iSPiRT (an association for Product Startups in India) that picks a specific topic that is vague or requires indepth understanding, anchors a few key entrepreneurs who have key insights on that topic, and invites hand-picked entrepreneurs who would benefit the most from the conversation for the roundtable. Each roundtable is no more than 12 participants. The anchor(s) kickstart the discussion, which evolves to a conversational format around best practices and key insights around the topic. Each session lasts approximately six hours. The insights arerecorded, and shared as Playbooks to the community.
