Walt Disney drew the mouse in 1928. That’s 86 years ago ! And until recently, cartoons were for kids.
Pixar made adults fall in love with Animation. And pay for it. 
It started in 1995 with Toy Story and recently evangelists like James Cameron and Steven Spielberg have set new standards with content like Avatar and Tintin.
Of course – these productions are expensive and are designed for a different purpose. But when it comes to Animated content – we all love them because they are harmless.
Lovable, memorable, actionable – as we call them at the factory.
Here are 5 places where your animated video stories can impact your sales conversations.
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You’ll meet people. Prospects come to your booth. They don’t know you – you don’t know them. Always open with a joke.
Animated films like this will pique enough curiosity that they’ll want to ‘know more’. That’s your cue right there.
“We used these videos at our HiTec booth last year and they were great. They worked well for us to engage our customers at the booth.”
Neha Singh, Senior Marketing Manager, Knowcross.
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Before you show them your software UI – tell them a funny story. Tell them what catastrophe will befall upon them if they don’t use your software !
Okay that was a bit extreme – but videos like this are perfect for any webstore.
“The video worked well to attract people to download Keymails and try it out. Without the video we’d have to show screens and the core concept of why we made the tool would have been lost.”
Pankaj Kulkarni, Founder Keymails.com
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We’re all busy. So are your prospects. Instead of spending time writing long emails – which also take time to read and comprehend – make them smile. And wrap your promise inside that smile.
Investors, prospects, employees – we are all stressed at work. No one wants to meet you without a purpose. Give them one – inside 100 seconds.
“We want to point and shoot – not spray and pray. Its easier to start a meeting with a premise set – and this video will help us do exactly that.”
Aniket Thakur, Marketing Manager, KPIT Technologies Ltd.
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They aren’t techies. Don’t expect them to understand your tech. Just give them a use-case. And they’ll write about it. All journos are looking for cool stories.
“There was no better way to explain Planned Departure to Journalists. The video worked perfectly there.”
Komal Joshi – Founder PlannedDeparture.com
Content is always supposed to start conversations. And nothing gets a conversation going faster than Audio Visual content.
Where have you used your animated content recently? How has that worked – tell me in the comments below. If your data is verifiable – I’ll build an infographic around it and promote your product for free.
Disclaimer – all videos in this post have been produced at the GVT factory.