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Wingify – optimizing your website, simply!

Wingify’s vision is to develop world’s best tools for optimizing a website. Wingify launched ‘Visual Website Optimiser’ – an A/B testing software. Their products help in increasing website sales, conversions, signups and, at the same time, decreasing advertising budget. All this done by products which are really simple to use. Having hit 1900 customers in about 3 years, they sure have made internet a better place to be in, in their own way.

Aakriti Bhargava from Boring Brands, spoke with Paras Chopra, Founder & CEO Wingify on his interesting journey so far.

What was the vision, which led you to start Wingify?

Wingify started in May 2010, to make products in the marketing optimizing domain. That was the time when Google offered a very expensive and technical tool for A/B testing – we spotted the opportunity to create a powerful product at a reasonable price. Our ambition from day 1 was to simplify the testing of website for anyone and build in time – efficiency to ensure someone with no knowledge of coding could do it with ease. Having catered to over 1900 customers around the world, we hope, we are in line in fulfilling the intent of starting up.

What has worked out really well for Wingify in such a short time?

Having focussed in the simplicity of the offering seems to have helped us a lot in scaling our operations so far. Relying on self-service model, we have insisted on simple processes to create website versions in a visual designer and specify what goals are desired to optimize the website for. That’s all! No need to do complex JavaScript page tagging. No need to repeatedly fiddle with HTML code. We believe in our product so much that we also encourage our potential customers for a free 30 day trial to play around with the tool. This helps us in getting valuable feedback from the customers and further improvement.

Did you reach out for funding at any stage of your start-up?

We have not had a need so far and have been cash positive right from day 1 of our existence. We are primarily a B2B company, and have scaled in a humble and sustainable manner and will continue to do so.

What has been the biggest challenge so far?

Assembling the right team and hiring the best talent has been the biggest challenge so far.

Today, what are your priorities at Wingify?

I strive everyday to improve the product and build a happy team!

Who have been your customers?

Our customers include Microsoft, Groupon, FourSquare, MakeMyTrip, Rackspace, etc.

What is your Success Mantra?

We strive to provide the best customer support possible. We believe that even if competition is able to copy the product they may not be able to copy the passion that you have towards the product.


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Huntshire – Hiring Talent via Virtual Hunts!

HuntShire’s mission is to match the right candidate with the right employer through online talent hunts that are designed to assess specific skills against job requirements. It conducts role specific talent hunts on behalf of a range of recruiters and registered candidates can simply choose to participate to show they have the right skills for the job.

 

 

In conversation with Aakriti Bhargava from Boring Brands the young co-founders talk about their startup moments and life in Huntshire

How did you get the idea for your startup?
The idea of having hunts is inspired from Google’s treasure hunts. While Vishnu, CEO, was doing his under-graduation in NIT Raipur, he organized his college’s online treasure hunt event. A Treasure hunt consists of a series of puzzles, which the user needs to solve, sitting at his home. He was surprised to see that the winners were from different parts of the country and when the test methodology can deliver legitimate candidates for online fun event why cannot it have for a recruitment drive.

What makes Huntshire unique from others in the recruitment  industry?
We are creating a platform that enables companies to have virtual walkins. A company will come to our platform and create a hunt. Candidates from anywhere can participate in the hunt with the Hunt URL. This process takes less just about a week and helps companies access to skill profiled resumes.

Who made the initial investments and how did you get it together?
Our initial investments are from our savings. Vishnu and Gaurav were office mates while in cognizant. Vishnu and I are high school mates.

What are you actually doing what others are not?
Recruitment space has multiple players. But the practices today are still outdated. For a company, to recruit candidates, they need to go to a job board and access resumes. They need to call up candidates and see the interest level of them in the jobs. They need to use another filtering tool to screen candidates based on skills. This process itself takes more than 40 days. Post this; companies have to interview shortlisted candidates.

We combine the process of sourcing and filtering into one and help companies recruit faster. With the 20+ clients that we have worked with, we have seen than saving more than 70% time and 60 % cost.

What is the biggest asset for your startup?
Our team. We are individuals from different educational and cultural backgrounds and united for the common passion of solving the problem that all three of us faced. Also the passion, that it takes, to be part of a startup.

What is the founder’s biggest fear?
Our biggest fear is slowing down. Success doesn’t mean that we are doing our best. We still need to work harder.

As an endeavour to give a platform to product startups in India, ProductNation will continue to bring to you a short tête-à-tête with some really cool and young startups.

 

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MusicFellas makes music more cool!

MusicFellas is a social, indie music discovery platform where one can have meaningful interactions around the music. It helps discovering new music, have conversations and support the artists. The artists get 70% of whatever people pay to buy their music.

In conversation with Aakriti Bhargava from Boring Brands , the young co-founders talk about their startup moments and life in MusicFellas.


 

 

How did you get the idea for your startup?

We just wanted to build something which was more personal and easy to buy music from. Earlier, we used to write a music blog. This tool was carved out of the blog.

 

Tell us something about Musicfellas?

Musicfellas is a social discovery platform for independent music. We help the fans to have meaningful conversations. We’re doing this to create a better listening experience.

 

Who made the initial investments and how did you get it together?

We’ve invested our own money, our savings from our respective jobs.

 

Your Favourite Start-up moment so far?

The launch day – we got insane amount of love from everyone who used the product.

 

Tell us the toughest investor question put across to you guys and your answer for it?

Tough because many of them can’t believe it

It was the market size for digital indie music – $ 2.8 Billion

 

How did you get your first 10 customers / clients?

We started discussing the concept with mostly our friends who then spread the word. And thankfully, the artists themselves have shared about us a lot.

 

What is the biggest asset for your startup?

The team ofcourse.

 

What is the founder’s biggest fear?

Cash in bank – because that might be a reason we might look at short term goals instead of more fruitful long term strategy.

As an endeavour to give a platform to product startups in India, Product Nation will continue to bring to you a short tête-à-tête with some really cool and young startups.