Behind the scenes of $2 billion Indian startup movie #PNgrowth

Last month, for the first time, I witnessed something really special. Even for someone like me, whose very job and calling is to evangelise this nascent software ecosystem of ours, this was something extraordinary.

I’ve been doing this a while, and what happened last month was one of the best feelings I’ve had in this journey.

This is what happened: Some of the leading B2B enterprise startups in the country, including FreshdeskEka SoftwareCapillaryZenotiFusionChartsKiSSFlow, etc all got together under a single roof.

This is what they got together for: To help 52 other, smaller B2B startups in achieving scale, like they have.

It’s no exaggeration to say that the founders of these companies are some of the most important product leaders we have.

In the first session itself, Shekar Kirani pointed out that a platform like this will not be easily available, and the assembled startups needed to leverage the best from the network and from the folks who had arrived with the the express intention of helping them. And the product leaders who also made an important point – that they did not want the new age startups to go through the same grind, or make the same mistakes they had made in their years of scaling.

I was amazed. It is almost never that you see such accomplished professionals come together towards helping and nurturing young startups from their own learnings.

And what was this? What was happening?

This was the 2nd edition of #PNgrowth.

The first one had been in Jan 2016 at the Infosys Campus in Mysore where we had assembled around 186 founders to help companies think about Category Leadership. It went really, really well, but the feedback was that that perhaps keeping it focussed for fewer founders would help the cause better.

Many heated discussions were conducted over breakfast, lunch, dinner, and beer (especially beer) on the program for the 2nd edition and on how we can add value to the content.

These conversations were typically 4-6 hours long, which meant that the entire program/content took us over 200 hours with 12 founders brainstorming for the past 3-4 months.

It really did take us that long.

And those deep discussions based on the 1st edition’s feedback was what the program for November was based on.

And now that #PNgrowth 2016 is over, I decided to take a look back and share some of the learnings in organising this, and on how we pulled this together. 

This year, the program was designed to help companies chase ‘Good Scale’, that is, to achieve high growth without compromising on quality. There were 52 founders with us, from all over India, and a few from outside as well.

Before we get into the details, a larger question must be addressed again, largely because it keeps getting brought up. This time, I’m trying to use a different approach to explain this. Bear with me.

WHY IS iSPIRT DOING THIS ‘MOVIE’ CALLED PNGROWTH?

iSPIRT’s mission is to make India a ProductNation. We have many initiatives like Playbook RoundtablesPNcamp, etc which are focussed around building products and helping companies achieve good scale. Although there are many accelerators in our country, very few offer value to the founders/companies. Keeping this in mind, iSPIRT wanted to do something unique and create a platform which would help companies think about growth in an effective manner. More importantly, we want to make ongoing mentorship accessible to the founders.

_mg_0662The goal was to create 8-10 companies every year which would eventually go on to become $10mn revenue companies in the next 3 years.

WHO ARE THE DIRECTORS OF THE MOVIE? 

These are the co-chairs.

The first edition of PNgrowth had just finished and I was looking for someone to be the architect for the second edition. I met Shankar Maruwada for lunch at Muffets & Tuffets and was having a completely different  conversation. But, as we touched upon the PNgrowth topic, Shankar had lots of suggestions on how we could do this better. I immediately requested him to help in designing the program and helping me organise it better.. He accepted graciously, and was keen to help.

_a5a7389My next request was to get Pallav Nadhani involved again. There is a reason for this. Pallav, in many ways, was the person who forced us to think around Category Leadership. The first meeting took place at Pallav’s place which went on till 2:30 am.

By then, I had had several interactions with Aneesh Reddy, and the early playbook roundtables on Product Management had been done by him. I reached out to him and he was very keen to be part of the program and help us.

With Shankar, Pallav and Aneesh on-board, the pillars of the event were erected.

WHERE DID I FIND THE STAR CAST FOR THE MOVIE?

These, of course, were the facilitators.

Around 4-6 months in advance, we started working on the content for the event. Various topics were discussed. One thing was clear to me: Every founder had immense passion and commitment to add value to a certain topic. The format we had in mind was to make very interactive session. All of us had had enough of the ‘sage on stage’ approach. The founders were to lead sessions and work along with the participating entrepreneurs to help them extract maximum benefit.

Many discussions later, Pallav & Shankar actually started with using the frameworks & mindflips and were later joined by Girish & AneeshManav & Shekhar also used the same in their session. 

_mg_7722It was great to see that all the facilitators did an outstanding job of delivery of the frameworks and ensured that they shared real life stories and lots of data and numbers from their companies. What was more important was that they made sure they spent time with all the attendees and ensured they received personalised attention. They were able to build a personal connect and trust within the startup community by sharing internal information even though they didn’t have to, thereby making the discussion even more credible.

WHO CAME TO WATCH THE MOVIE?

Oh, that. We had huge demand for tickets from the audience, the founders of India’s growing startup community.

_mg_9870HOW DID WE THEN SELECT WHO ACTUALLY GOT TO SEE THE MOVIE?

This time, right from Day 1, we only wanted to get select founders to be part of PNgrowth.

To begin this selection process, we laid out which stage of startups would benefit from PNgrowth. We then went on and created a list of founders and reached out to them. Apart from this, we reached out to folks from within the eco-system and got them to recommend companies to us.

Each company was recommended by atleast 2-3 founders from the PNgrowth curation team. We did zero marketing for PNgrowth except for a video, which we used to communicate to potential participants. We received overwhelming response for the event thus putting me in a fix at several situations where I had to inform founders that they have been rejected for a program/event. It was difficult, but in the interest of the event, it had to be done.

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We finally had 54 founders who confirmed their participation, out of which 52 showed up for the bootcamp. These companies were divided into groups of 6 based on the type of customer/geography they were catering to.

WHERE DID WE HIRE THE SUPPORTING ACTORS?

These were the mentors, and we were able to get around 14 founders as mentors and were simply amazed by their commitment for the two and a half days of the event. Mentors were involved in all facets of the event – from intense board room discussions to the dance floor. Let me go little more deeper on the role that they played. In every session, the founders got access to few frameworks, mindflips which they had to fill and discuss with their peers + mentors. Lot of learnings were shared by mentors and it became very valuable to the founders. Very few of them tweeted from the program as everyone was busy interacting, engaging, absorbing content, but here is one of the tweets which acknowledges the mentors.

_mg_9832WHAT ABOUT THE CREW?

Getting to them, the volunteers.

In my work, I get to interact with many volunteers in many initiatives, but this time the commitment and the passion with which the volunteers worked was unimaginable. Folks would go to sleep at 5am and be ready next day at 8am. They would ensure that mentors/founders have had breakfast, etc and would go an extra mile to take care that founders are focussed on their work and don’t get distracted.

Volunteers also interacted with the founders to understand if the pace/level of the sessions suited them. Lot of planning was done in advance that each and every person who is part of PNgrowth goes back with a WOW experience. I still wonder where they get so much of inspiration from.

_mg_8120I don’t know if i would ever be able to do something like that. Hats off to all the volunteers who put together an awesome experience for the PNgrowth family.

SO, WHAT WAS THE MOVIE ALL ABOUT, THEN?

Day 1

The Founders started with a cricket match between the cohorts itself. 

Sharad Sharma, our guiding light, kick started the event with his words of wisdom for all the founders.

And then it began with Pallav’s session on Who are you? As founders, entrepreneurs have to pitch or sell their ideas constantly, so as to inspire the listener to believe in their dream to either fund the idea, join the team, tie up with the startup, or write about the startup. Is there a method to this? Can this be an acquired skill? 

In this session, founders learnt and practiced a simple framework that enables them to improve their ability to pitch their ideas in the shortest time, to the desired target audience – VCs, journalists, co-founders, customers, business partners, and employees.

The next session was focussed on how to maximise the value of your product. If you as a founder were to increase the perceived value of your offering (Increase average MRR by 1.5X and/or reduce churn to 0.5X),how would your economics change? How would it change your CAC, margins? What would you as a founder then do differently with your product strategy, go to market strategy (positioning, marketing, channel, pricing), team/organization structure, to increase pricing by 1.5X, in the scenarios below as relevant to you. This was followed by an interactive session with the mentors. 

This was end of Day 1 and then we had networking dinner, drinks, some dance and lots of conversations led by Vinod & Ashish.

Day 2

The second day was a more power packed with two sessions. To their credit, the founders were highly engrossed in their sessions, sans their mobile phones and laptops which helped in making these sessions successful.

During the first half, Girish and Aneesh engaged in an extremely fruitful session on product-market how to scale 10X with emphasis on how to establish your sales funnel and building a repeatable sales cycle. This session covered on selling processes from SMBs (by Girish) and enterprises (by Aneesh). They also shed some light on how pricing, positioning and selling varies from one geography to another.

Apart from this, Suresh also gave his insights on selling global products out of India.

_mg_7993The complete session went on till almost tea break after which the candidates came back in for the third and final session by Shekhar and Manav.

This session was meant to give a befitting end to the two rigorous days of activity.

While Manav spoke about how to choose your niche category and expand to other similar industries and geographies, Shekhar’s session was centred around what a VC looks for a in a startup. In the session,

Shekhar did a Q&A round with Nags and Girish on what it takes to build a successful organisation.

He also delved a bit deeper on aspects like how to choose the right market and how to intelligently figure a way out of a market and move into one that is expanding by extracting maximum business value.

Here Raghu also added his thoughts on what it takes to raise venture capital and how one should structure an organisation for a CEO to utilise his time in the most efficient manner.

Though the mentors tried to cover as much ground as possible over the two days, they took questions from audiences on anything they still might have a doubt about.

After this was a complete group photograph since some of the mentors had to leave that night. The energy of the picture speaks for itself. Before calling it a day, the founders were given tasks/homework for them to present on the final day.

Day 3

The third day, we had some inspirational stories from Sanjay Anandaram(Seedfund), Mohit Dubey (CarWale),  Phanindra Sama(RedBus), Raghunandan G(TaxiForSure), Sanjay Deshpande(FortyTwo Labs). We had actually planned for only Sanjay to talk about “entrepreneurial mindset” and then we thought about inviting all of the above folks to share their energy.

Something which we had planned for 20-30 minutes went on for around 90 mins and it was an absolute pleasure to hear some of the learnings/failures from all these founders. Below is the NPS score of 89 for PNgrowth 🙂 

nps-score-pngrowthAfter this, all founders were made to do this exercise on “Getting to 3X Growth in 12 Months”. All mentors with their cohorts spent time with the founders and helped them on what they should be thinking about this. Six Founders got an opportunity to share with the whole group.

Finally Shankar invited all volunteers to share few words on why they volunteered for PNgrowth. With it, a spectacular three days came to end, with some photographs and a lot of hugs, cheers, and greetings.

For me, it was a great feeling to see all of this happen, and at this scale. This probably capped off the year of 2016 for me and iSPIRT as a year in which we were actually able to make the ecosystem function as a cohesive, united entity. Lots of work is ahead of us, but as I write this, I acknowledge a task well begun.

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Many thanks to Sairam for editing & Shruti for filling the blanks.

Innovation Diplomacy & Software as India’s Soft Power

Mr. MJ Akbar, MoS, Ministry of External Affairs, brainstorms with iSPIRT.

Mr. MJ Akbar is the Minister of State (MoS) for External Affairs and a Member of Parliament in the Rajya Sabha. An author of several best-selling books, and a veteran Indian journalist who launched newspapers like The Telegraph, The Asian Age and magazines like The Sunday. Mr. MJ Akbar, met up with iSPIRT, in Bangalore to understand the plethora of Technological Breakthroughs that iSPIRT is facilitating to empower more than a billion Indian citizens, by deploying technology in the service of humanity. Mr. MJ Akbar has also agreed to co-create an era of Innovation Diplomacy, by using Software as India’s Soft Power. He provided some very useful advice by participating in interactive sessions for close to 2.5 hours.

On Saturday, at ITC Gardenia, in Bangalore, Mr. MJ Akbar, along with Mr. Bala, Jt Secy, and his team, consulted and deliberated extensively, on opportunities that can be Game Changers for Innovation Diplomacy. iSPIRT with its team of Volunteers which included Sharad Sharma, Sanjay Anandaram, Sanjay Jain etc, along with several innovative startups, presented various breakthrough solutions that are helping India leapfrog the West.

Below are some of the key highlights of the Learning Session.

mj-akbar

iSPIRT Show-case – INDIA Going from Software Services To Software Products & Platforms.

The session started with a presentation by Sharad Sharma on how India is transforming itself to Software Products and Platforms. He explained how iSPIRT with IndiaStack is helping new-age startups to build platforms which will drive formalization of the Indian economy. This will materially enable Financial Inclusion, Health Inclusion and provide access to more than 200 million households, by digitization and democratization of essential services, and in-turn will create millions of jobs.

Mr. Akbar’s feedback on this session was that we should highlight stories and narratives which resonate with the aspirational identities of people. Like how did India manage to reach MARS? This was an interesting segway, to then have about 8 startups including Team Indus present their stories. Team Indus, is planning to be the 1st private organization in the World, to land a rover on the moon in Dec 2017.

The remaining 7 teams which presented their stories included companies like Pratco, Foradian, Forus, Indian Money, Knolskape, Hashnode, Niramai. Covering Healthcare, Education, Finance, Technology and Medical Devices, these Startups showed how they are helping millions of Indians not only in Tier 1, but in Tier 2 and Tier 3 India, leverage technology, and avail critical services at a fraction of the Global Cost. It affirmed that yes, while America innovated for the 1st One Billion, India can innovate for the next 5 Billion.

The last session, was by Sanjay Anandaram, who made an intense pitch, for using Software as an Instrument of India’s Soft-Power. India needed to leverage its highly credible and respected brand in global IT to use effectively for political-economic leverage. The 3 pillars for this could be (a) “Digital Non-Alignment” ie advocating Net-Neutrality, (b) “Governance for Hire” ie offering the India Stack to countries in Asia and Africa for running of their programmes and (c) Software as an integral part of bilateral and regional trade deals. Software was an area where India can outmaneuver China in Innovation Diplomacy. India has the requisite legitimate & moral authority to make software a key instrument of its foreign policy to achieve its political-economic goals compared to any other nation.

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Insights and Advice from Mr. MJ Akbar

Mr. Akbar was impressed by the Innovation Diplomacy agenda and commented that India would make an orbital shift in the Arab, West Asian and African region with its Knowledge Capital and Strategic Advocacy of Shared Prosperity. He advised that some of the Startup stories of India should be used to co-create external affairs initiatives of the Govt. of INDIA. He gave several golden nuggets of advice, like Value of Knowledge increases only when it is given away for free. Hence a partnership towards Shared Prosperity in the Knowledge economy is vital. Listed below are 5 important pieces of advice given by Mr. MJ Akbar

  • Empires are not built by Armies, (giving the Genghis khan example), they are built by Technology, Skills and Communication.
  • Why does a country like India, which had such sophisticated science & architecture like Step Wells (Bawadi) even in the 10th century, keep getting defeated?
  • We need to showcase to the World, with good statistics, what we represent in terms of Technology and Communication.
  • We need to highlight to the World that the Frontiers for the Future Lies with INDIA.
    Knowledge Economy should connect emotionally with the Global audience to realize Shared Prosperity.

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Conclusion

Mr. MJ Akbar set in motion a few immediate co-creation steps to learn how Innovation Diplomacy can become the bedrock of India’s External Affairs. Being a veteran journalist, he definitely had more powerful narratives to showcase Software as India’s Soft Power. As usual, iSPIRT on its part is fostering and facilitating many such learning sessions to co-create with our Law Makers, and nudge our Policy Makers to help the Software ecosystem. Let us all align our collective vigor to catalyze the effort of building India’s Software Strength to be its Global Soft-Power.

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Playbooks is one of the key pillars of iSPIRT bouquet.

Playbook in iSPIRT denotes entrepreneurial learning meant for Indian software product startups to become world class and be successful.

Roundtable is a format of learning intended for startups that have reached a happy confused stage. In this format 8-12 non competing startups are brought together to discuss deeply on a topic that holds them from jumping to their next level.A facilitator, who is an in the saddle entrepreneur deep dives on the topic by becoming metaphorically naked and shares his experience and gets a peer discussion going on the topic.Coaching including peer coaching happens through multiple mode – judgement of the discussion (VC mode), sharing experience (Sage on Stage), being a mirror (Guide by the Side). Playbook Roundtable tend to be more of the last category of mirroring.

playbook-ispirtThink of this as group study for 7th class students in an age where there no school & teacher and one has to pass the 10th standard board exam. Some one who has done that leads the group study.

Playbooks have a longitudinal impact so they are tracked via an input metric.  At the end of every roundtable session a Net Promoter Score (NPS) is calculated via survey, the average NPS score of last 85 roundtable that were held is about +80. (iPhone as a product has an NPS of +71).

Roundtable was initially architected by Shankar Maruwada, Ashish Gupta, Vivek Subramanian & Aneesh Reddy. Some learnings from past roundtable are captured here

Key organizing principles behind creating playbook roundtables

  • In the saddle entrepreneurs are the best to teach upcoming ones. Age, company brand plays no role.
  • Quality > Quantity which means traditional format of 1 to 100 classroom style  and metric of footfall attendance should be questioned.
  • Safe environment are absolutely necessary to have deep discussion.
  • Curation is highly important, ie. have non competing participants and bring people together in similar stage of startup growth.
  • A facilitator and organizer checklist.

I have had the privilege to shadow about 40 of 85 roundtables that have happened in last 3 years. If I describe it as saying that gold dust of the tacit knowledge gets shared it won’t be an exaggeration. Chatham rules apply in a roundtable i.e. to protect the safe environment no quote is attributed to a person. However this deck those captures some of the discussed tacit knowledge as directives

A good mental model to decide which roundtables can be used from the market map

2-3-map-by-rajan

Check details at the events section in PN blog

Playbooks is more than roundtable

The initial focus of Roundtable was happy confused product startup founders a later realization was that playbooks will need to extend across the spectrum of entreprenuership lifecycle.

kindergarden   > discovery (1st to 7th std) > happy confused (7th std) > pre-scale (10th std) > pre-growth(pre college)

Playbooks Progression
Playbooks Progression

 

Some of these additional formats emerged

Playbooks sets down one of the most critical foundation layer for India to be product nation.

Asserting my Maven code-of-ethics and being a Proud Maven at iSPIRT

I am Pallav Nadhani from FusionCharts. Like my fellow entrepreneurs, who dream of making India as a Product Nation and building a great ecosystem together, I found my calling answered with iSPIRT Playbook round-tables. I volunteered to become a Maven so I could share, learn and disseminate the best-practices I had learnt in my entrepreneurial Journey, with other fellow entrepreneurs.

maven-code-of-ethics

Playbook enabled many of us to learn from each other’s successes and mistakes. It was an exciting opportunity to meet incredible and passionate entrepreneurs, and help them in whatever way we can, and also learn from them. I found that there were many like-minded Mavens, who were already helping many start-up founders (attendees), in a completely self-less way by paying-it-forward and not expecting anything in return – and there was a clear blueprint that I could follow. I felt honored to be a part of this iSPIRT Maven-community.

However, during the course of this journey, an unexpected event happened. A couple of attendees, across different playbook sessions, came up to me and asked what we (or iSPIRT) were expecting in return. Baffled by the question at first, I asked them what they meant. Their answer took me by surprise – they mentioned that at a few other similar forums, which they had attended, the equivalent of Mavens had asked for (free) equity along with a senior designation (typically Director or above), in exchange of the knowledge and network connections they were enabling to help such startups. Initially, I thought this could be fair, as different members of the ecosystem may have different operating protocols, but it turned to a point where our actions, which had no such intentions of getting anything in return, were also painted with a similar stroke of doubt. And I realized that this question was not just asked about me, but also some other contributors to iSPIRT.

I was giving completely selflessly, and so were many other Maven’s that I knew, within the iSPIRT community. We never had any intentions of gaining anything, or to further our own self-interest in anyway. However, the attendees assumed, that I as a Maven, would also do such demands in the future. That day, I felt victimized by this system, as my integrity and good intentions were being questioned.

For a few days, I pondered over this conundrum, and I reached out to Sharad and other Fellows in the iSPIRT community. During those conversations I proposed that the best way is either to set a clear protocol of expectations (from Maven’s side) or to not allow attendees to assume. We needed to Sign a Code-of-Ethics and resolve this conflict once and for all. Once we pledge that we will not breach the Maven-Code-of-Ethics, it would not compromise our own integrity in the eyes of the System or other people in the System. So, with the help of the iSPIRT Fellow-Council, we decided to draft the Maven Code-of-Ethics and I have signed it & abide it.

Maven Code of Ethics

As an iSPIRT Maven, I facilitate PlaybookRTs and Bootcamps. This is part of my pay-it-forward commitment to make India a Product Nation. At no point in time, I expect any payback for this from any participating startups in any form including advisory or sweat equity. My selfless contribution is for a cause larger than myself. I hope to set an example so that the entrepreneurs that I touch also embrace the pay-it-forward spirit.

Along with me the other maven who have signed the Code of Ethics are: Avlesh Singh (WebEngage), Aneesh Reddy (Capillary Techonologies), Amit Ranjan (Ex-Slideshare), Amit Somani (Prime Venture Partners), Girish Mathrubootham (Freshdesk), Jay Pullur (Pramati), Paras Chopra (Wingify), Pravin Jhadav(Servify), Rushabh Mehta(ERPnext), Sanjay Shah(Zapty), Samir Palnitkar (Shopsocially), Suresh Sambandam (KiSSFLOW), Shankar Maruwada (EkStep), Shanmugam Nagarajan (24[7] Inc), Sridhar Ranganathan (CrediBase).

On Independence Day, India’s budding product entrepreneurs get the freedom to choose: Introducing the Product Nation Founders Hub(PNFh)

On Independence Day, we at Product Nation have an important announcement to make. This one was a long time coming, as we tried to classify, clear up, and target our efforts for the product ecosystem better. This update is mainly focused on the Playbook pillar, one of iSPIRT’s key initiatives, and will have effects on other fronts as well.

We are reviving some of the initiatives; to others we have added more rigour and form.

Depending on what stage(Discovery, Happy Confused) you are in as a founder you can leverage the iSPIRT programs accordingly. We now have a mailing list we call the PNFT (Product Nation Founders Tribe), where we will update subscribers on the Playbook and other iSPIRT initiatives. If you are not part of iSPIRT, but still want to receive our updates, please fill up the form.

This won’t make you a part of iSPIRT, though, and we reserve the right to extend invitations for smaller, more pointed events only to our members. Our programs like the RoundTables, PNcamp, and PNgrowth, are oversubscribed to, and therefore we extend invites only to curated startups.

Why on Independence Day, though? One, for purely sentimental reasons: our mission, after all is to make India a Product Nation. And two, we’d like to say that will better clarity, entrepreneurs now will have the freedom to choose which iSPIRT programs they want to be part of.

iSPIRT-Playbook LandscapeSharing some of the initiatives classified based on stages:

Pre Entrepreneurship – iKen
This is a boot camp aimed at folks planning a startup or who are in the early stages of their startup. It is based on a ‘by entrepreneur-for entrepreneur’ model and on the effectuation model put forth by Professor Saras Saraswathi. This is a 10-week exercise/task oriented course designed at gaining clarity and action. The participants do most of the work during the week and review happens at a 2-hour meet every weekend. Once they graduate, the community continues to meet to help each other through the journeys.
More details can be seen at ikenstartup.org
City: Bangalore

Discovery – PNcamp(8th October 2016)
This is a boot camp for product people, by product people. It is a day-long coming together of doers: ones who have been there, done that; and ones in the journey of getting there. Orchestrated by hand-picked facilitators, it promises focused, interactive, deep conversations within small, curated groups. PNcamp is a surefire avenue to find inspiration, insights and tips, and connections for life to tangibly get ahead in your product journey.  The 2nd edition of PNcamp is in Pune on 8th October. More details can be seen here.
City: Pune

Happy Confused – Playbook Roundtables
Playbook-RoundTable is one of iSPIRT’s most sought after community events. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by an iSPIRT maven who is an accomplished practitioner of that particular theme. All RoundTables are conducted on a pay-it-forward basis. The only payment you have to make is to provide your undivided attention and active involvement in the process. Playbook-RoundTables are a dialogue and there’s no monologue. None.
Cities: Delhi-NCR, Mumbai, Pune, Chennai, Hyderabad, Ahmedabad & Bangalore

Happy Confused – PNgrowth(25-27th November 2016)
#PNgrowth camp is a long term mentorship/peer learning program that is focussed and has only one one aim – category leadership. The second edition is being planned for 25-27th November and only 50 founders will get to be part of it. The theme for this year’s PNgrowth is “Achieving Good Scale”. We will be curating around 50 startups for PNgrowth this year. We have around 14 mentors who will be working with 50 curated startups for the next 12 months.
City: Bangalore

Product Tear Down sessions (Happy Confused & Discovery stage)
Product Tear Down session where SaaS founders offered their product to be teared down by expert SaaS founders and audience. The experienced SaaS founders publish guideline templates based on which they will provide feedback to brave startups. We hope to start this series on a monthly basis. Check details here
City: Bangalore, Chennai & Pune

Growth Stage – F6
A group of six founders whose startups are already making over $25 million in annual revenues, and are hungry to learn from peers about challenges unique to their life stage: namely, hiring sales professionals for tapping global markets and avoiding the mistakes that others have made. This group meets once in a quarter and is a closed group.

SaaS Community – SaaSx
SaaSx brings together best-in-breed SaaS entrepreneurs across India to celebrate, inspire & spark up the spirit of start-up ecosystem. It’s an exclusive invite-only bootcamp, created by SaaS entrepreneurs for SaaS entrepreneurs, as an opportunity to network, learn, and engage with the most passionate individuals in India’s startup ecosystem. We have done three editions and the next one is scheduled in the month of October.
City: Chennai

ProductNation Blog
We have an active blog where there is lot of information for Founders. Lots of learnings from PlaybookRTs have been captured here.

The key mavens who drive some of the Playbook Initiatives at iSPIRT are.

  • Aneesh Reddy, Capillary Technologies (Anchor for Sales Playbooks)
  • Girish Mathrubootham, Freshdesk (Co-Anchor for SaaSx/SaaS playbooks)
  • Manav Garg, Eka Software (Anchor for F6)
  • Pallav Nadhani, FusionCharts (Co-Anchor for PNgrowth)
  • Samir Palnitkar, ShopSocially (Anchor for PNcamp)
  • Shankar Maruwada, EkStep, (Anchor for PNgrowth)
  • Shekhar Kirani, Accel Partners (Anchor for Product Tear own session)
  • Suresh Sambandam, Orangescape Technologies (Co-Anchor for SaaSx/SaaS playbooks)
  • See a complete list of Mavens here

If you would like to apply for any of the initiatives at iSPIRT, please apply at http://pn.ispirt.in/apply

Amal Tiwari helped in designing the infographic & Sairam Krishnan assisted in editing this blog post. 

Company Incorporation further Simplified by MCA

Ease of doing business – Some new additions in Company Incorporation rules

Ministry of corporate affairs (MCA) has announced the Companies (Incorporation) Third Amendment Rules,2016. The set of announcements made will replace or change the the Companies (Incorporation) Rules, 2014.

There are about 12 changes announced in the notification published at MCA website here. However, the simplifying impact is well associated with few clauses with reasonable clarity.

Mr. Sanjay Khan Nagra, iSPIRT volunteer explains the new announcements in below the embedded video.

Rule 13(2) of Companies (Incorporation) Rules, 2014 following explanation has been added

2014 notification: Following provisions existed

i) The memorandum and articles of association of the company shall be signed by each subscriber to the memorandum, who shall add his name, address, description and occupation, if any, in the presence of at least one witness.

ii) Where a subscriber to the memorandum is illiterate, he shall affix his thumb impression or mark which shall be described as such by the person, writing for him, who shall place the name of the subscriber against or below the mark and authenticate it by his own signature

2016 notification: Now the type written or printed particulars of all the subscriber and witnesses shall be allowed.

Rule 16(1)(m) – of Companies (Incorporation) Rules, 2014 following explanation has been added

2014 notification : Every subscriber to the memorandum was required to submit and file Proof of Identity with the jurisdictional Registrar of companies.

2016 notification: If the subscriber is holding a valid Director Identification Number (DIN), and the same  have been updated as on the date of application and the declaration on this effect is given in the application, the proof of identity and residence need not be attached.

For other changes in the rules we suggest you refer to the Notification given at MCA website. Access this link here.