With the raging trends in mobile adoption space and incredible growth of e-commerce, we at Zinnov recently concluded a study on “Consumer Mobility and E-Commerce”. This study overall covers mobile and ecommerce space in the NCR area. This first-of-its-kind consumer led study highlights major trends shaping the industry in the mobility space and clearly spells details like the kind of spending that is happening on devices, the various payment mechanisms, device change trends, purchasing patterns of apps and devices and their usage on different OS platforms. I am hereby sharing a few study snapshots for your reference:
- On an average, NCR consumers spent INR 18,230 on buying a smartphone; 10% of all smartphones were bought online in NCR
- 16% of all smartphone users in NCR also own a tablet device
- 83% of the NCR consumers never paid for a mobile app; 63% of consumers never clicked on a mobile ad
- 50% Consumers in NCR use E-Commerce Websites to Research on Products before Buying them Offline
- 34% of NCR consumers shopped online at least once a month; at least 25% say that they do not intend to shop online
- 35% of respondents use mobile devices for e-commerce purchase in NCR