Building a sustainable B2C Business by Mithun Sacheti, CaratLane

There isn’t a single consumer-facing startup that is profitable today. The losses of most companies are attributed towards the skyrocketed marketing costs that startups face in reaching to the Indian consumer today. You might counter that reality by saying that consumer-focused (B2C) companies continue to raise money – and boat loads of it. But there is a hypothesis that everyone seems to be working towards – get in on that secret!

In this playbook, Mithun Sacheti the founder of Caratlane (India’s biggest player in the online jewellery space) will share insights from his playbook on how he is building Caratlane towards being a profitable enterprise. Insights will also include some of the painful (and expensive) snafus committed that cost the company both time, money and energy perhaps in the wrong direction.

Things you can hope to learn during this Playbook session:

1. Quick Introduction to the B2C Landscape in India
2. When to Start your marketing engine
3. Understanding the economics of B2C Marketing
4. How to build a sustainable marketing plan that keeps a B2C business not just afloat, but also helps scale.

Apply for this playbook by 1st May, 2016 and we will confirm your participation.

The Playbook roundtable is a format of event organized by iSPiRT (an association for Product Startups in India) that picks a specific topic that is vague or requires indepth understanding, anchors a few key entrepreneurs who have key insights on that topic, and invites hand-picked entrepreneurs who would benefit the most from the conversation for the roundtable. Each roundtable is no more than 12 participants. The anchor(s) kickstart the discussion, which evolves to a conversational format around best practices and key insights around the topic. Each session lasts approximately six hours. The insights are recorded, and shared as Playbooks to the community.

More details : http://www.ispirt.in/what-we-do/Playbook