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Content Marketing for early stage startups – iSPIRT Playbook Roundtable
1st October, 2016 @ 11:00 AM - 5:00 PM
Playbook-RoundTable is one of the most sought after community events of iSPIRT. It’s a gathering of 12 like-minded product startups who are beyond the early stage. RoundTables are facilitated by an iSPIRT maven who is an accomplished practitioner of that Round-Table theme.
The Playbook Roundtable (#PlaybookRT) on content marketing is a brainstorming session on how to acquire users at scale and confer them to customers without paying a dimethrough content marketing. The playbook roundtable is facilitated by Ankit Oberoi, Co-CEO AdPushup(an ad layout optimization platform that helps web publishers drive more revenue from their existing website ads)
The session will include:
- Building the Inbound Company Culture
- Psychology behind Inbound and why it works
- Understanding and creating Personas
- Creating the right content
- Distribution to reach your audience
- Content measurement and analytics
- SEM – Using a combination of content and paid
- Overview of AdWords
- Hacks to improve keyword quality score
- Case Studies
Expectations from participants:
- Basic understanding of inbound marketing
- Should have used WordPress or any other CMS
- Basic knowledge of search engines and SEO
Ideal participants will be founders/marketers, who are working in startups where:
- the business is focused on targeting SMEs.
- the founder/organization is about to or is already investing some resources in content/inbound marketing
If you are interested in attending the Playbook, please apply here