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Design Thinking: Building a digital brand #PlaybookRT in Bangalore – 19th Nov
19th November, 2016 @ 2:00 PM - 7:00 PM
In a highly competitive marketplace we all depend on nimble creative thinking to solve problems. The center of design thinking is the end user experience – which in turn reflects the brand philosophy and ideology. The process starts with the people that we are designing for and ends with creating products, services and experiences that add value to the lives of people.
Design plays a critical role in the image of your product and your business. For instance, when you browse a website, it takes nothing more than a few seconds to make a judgement on whether you like ‘how it looks’. In a few more seconds, you have created a perception about the brand, deciding if you will trust the brand and if you would like to buy the brands product. Design plays an important role here, it talks to consumers like you and me; it helps create and image, change perceptions if need be, and creates the unstated experience for consumers.The ‘Design Thinking‘ session will focus on the power of design to solve problems with creativity and an interest for the customer, while building a brand. The session will cover all aspects of design – from brand design, to experience design, to marketing design but will largely focus in-depth on user experience design. There will be many examples from the Urban Ladder context across our journey, and a sneak peek into our next evolution. The session will also leave you with specific metrics to measure the impact of design thinking and develop appropriate implementation plans for new solutions.
This Playbook Roundtable is scheduled for 19th November(Saturday) in Bangalore and will be led by Rajiv Srivatsa, Founder & COO at UrbanLadder & Prateek Dixit, UX designer, UrbanLadder. This Design Thinking Playbook is open to innovative start−ups and passionate entrepreneurs who are ready to accept one of the first challenges in Design Thinking: Your user knows best!
Who should apply?
This roundtable is ideal for innovative startups who are looking to understand their customers deeply and create awesome, by design experiences for them. Life changing experiences! To apply please click here