Getting Traction for Product Startups #Bangalore

This PlaybookRT will focus on “Getting traction for Product Startups“.  The PlaybookRT is facilitated by Rushabh Mehta(ERPNext) & Niraj Ranjan Rout(Hiver)

A Brief Overview

– Startup phases: All startups go through similar phases. A useful framework can be the chart that is put-up at Y-Combinator showing the different phases.
– Market segments: Product has to wait a long time before it goes from early adopters to mainstream users (Crossing the Chasm)

Demos and Feedback

– Each founder will do a 5 min demo and show their website and share what is their current problem. We will ask them to fill a questionnaire before hand so that we can identify what the problems are like with -> age of the company, market, differentiation, positioning, churn, cost of customer acquisition, etc.
– Everyone contributes based on their experience, gives feedback on the demo and shares what can be done with the website – content ideas, positioning, messaging.
– Share best practices, see what successful companies in the domain have done to overcome this problem.
– Each participant gets 15 mins-20 mins focussed attention and they go back with a concrete set of suggestions.

If you are interested, please apply here for the Bangalore Playbook which is scheduled for 22nd October(Saturday)