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iSPIRT Playbook Roundtable: Positioning and messaging for Product Entrepreneurs
20th July, 2013 @ 2:00 AM - 5:30 PM
A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the langauage of your target audience. This workshop is brought to you by iSPIRT. One of the initiatives of iSPIRT is to convert conversations into playbook for product entrepreneurs.
The PlaybookRT is led by Shankar Maruwada and is intended for companies that have a software product (consumer or enterprise), have initial customers and are trying to scale to the next level. They are keen to make more crisp their value proposition to the target audience and more clearly articulate their position relative to competitors.
This PlaybookRT was conducted sucessfully in Bangalore and we did receive a very positive response from the participating companies. You can read more about it here.
This PlaybookRT will be interactive and will help your team step into the role of your target audience, map your features to benefits, organize those benefits into message themes, and summarize the product in a positioning statement.
This one day PlayBookRT is designed for Companies who have some visibility in market and product has been validated through an initial set of customers
To apply for this PlaybookRT please fill up the online application and we will get back to you.