Metric-driven growth for product startups (B2B and B2C) #Pune

Most startup founders have had experience with hooking up analytical engines such as Mixpanel to their apps and services. What often results is total chaos with a flood of data, measures and information that comes as a result of these tools. What should you believe? How do you avoid different subjective agendas from creeping into your interpretation? Do your chosen metrics fit the specific stage that you’re company is in? The answer lies in good design of Metrics.

Metrics are the fabric of the story your organisation tells. Getting the design of the metric, tools and processes around your metrics right can mean that your organisation won’t have to struggle to know what’s going right, what’s going wrong and what the data is trying to tell you.

To help tell this important story in a way it’s deserved to be told, iSPIRT has put together a Playbook Roundtable for Product Startups who appreciate the gift of clarity and want to learn how to better design and implement the Metrics they use. This playbook will be led by Paras Chopra, Founder at Wingify

Who is this for?

• Founders of startups pursuing a clearly articulated product vision.
• Product Managers.

What can you expect?

• Guidance beginning from product vision to a set of metrics that will talk about how your vision unfolds for your specific situation.
• Attendees will share what metrics they use, tools, dashboards, how frequently they’re looked at.  
• Proper way to do A/B testing and cohort analysis.

This playbook is curated by Santosh Dawara, DeAzzle, If you are interested, please send an email to him at santosh(at)deazzle.co.in