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Mobile Growth Hacking and Product – two sides of the same coin
4th July, 2015 @ 11:00 AM - 3:00 PM
In 2015 building mobile first is a necessity not a novelty any more. Especially for ideas that are unravelling the great boom of the Indian markets.
However building and scaling for mobile is quite different than building for web , it confuses veterans and novices alike.
While app store opened up new business models, it poses certain challenges that need careful navigation.
Some other nagging thoughts for the mobile product founders & managers are the following – should it be free or paid to aid growth, what does positioning mean here? Engineering virality – is it even a term, escaping the clutches of negative reviews that hold growth, toll booth ( paid marketing) or lay your own road (organic) and so on.
As is tradition for iSPIRT RoundTable, 12 mobile startups that are at cusp of tearing to next stage will come together and participate in a closed room discussion with the discussion being led by practitioners who have already walked down that road.
Facilitator:
Amit Somani
Amit Somani is a Managing Partner at AngelPrime, a seed-stage VC firm based out of Bangalore which does early stage technology investments. Earlier, he served as Chief Products Officer for MakeMyTrip heading the online product portfolio along with User Experience and Content. He was a part of the leadership team that took the company public on NASDAQ in 2010.
Prior to Makemytrip, Amit headed various search, mobile and ads products at Google globally. One of his products (the Search-based Keyword Tool) won the Google founder’s award. Amit was formerly the Director for the Enterprise Search and Discovery business at IBM based out of San Jose, California.
Co-facilitator:
Vishal Anand
Vishal Anand, Chief Product Officer at NewsHunt, India’s Flipboard for regional content. His career spans between US, Japan and India where he has led product & engineering teams that have shipped large-scale consumer software products. He currently heads NewsHunt, and derives happiness in bringing never before available Indian literature in hands Indian mobile users.
Admission is free, entry is not. Entries will curated for relevancy of forming 12 non-competing peers.
If you would like to rub shoulders with 11 other mobile startups, share & learn, apply for the PlaybookRT here.