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Nuts and Bolts of selling to US customers from India for First Timers in Pune
30th May, 2015 @ 11:00 AM - 5:00 PM
This PlaybookRT will focus on Product startups who are keen to enter the US Market. The PlaybookRT is facilitated by Suresh Sambandam, CEO of KiSSFLOW / OrangeScape. Suresh will host a highly interactive Playbook Roundtable for Product Startups and share his journey of acquiring 9000 customers globally. Details of the last Playbook Roundtable can be accessed here – Nuts and Bolts of Marketing & selling SaaS products to US customers from India for First Timers
Some of the key topics that Suresh would be sharing insights are:
- Getting the Basics Right
- B2B SaaS Customer Acquisition Model
- Role of Product
- Freemium vs Free Trial
- Positioning (3 types)
- Pricing
- Marketing
- Junk In – Junk Out (Top of the funnel)
- Perpetual A/B
- Inbound vs Out Bound
- SEO
- Adwords
- Re-targeting and Re-marketing
- Channels to Ignore
- Signup Qualification
- Engagement
- Drip Emails
- Engagement Tools & Tracking
- Fix the product
- Sales (Hunting)
- Founding Team Commitments during early days
- Role Definitions
- Opening the Communication Channel
- Region Mapping, Sales Agent, Multiple Shifts, Time Zones, etc
- CRM Choices
- Unified view for Sales Team
- Support Driven Selling
- Sales (Farming)
- Post Sales Customer interviews
- Infrastructure and Others
- Recurring Billing, Payment Gateway choices
- Product Feedback Loop
- Continuous Content Marketing Loop
- Automation Engineering
- MIS Reports
Brief profile of Suresh is: