#PNMeetup – Building Killer Products in a young startup – Product Management Secrets from Product Leaders

Designing products is no more about one central idea and executing the premeditated plans in this hyper-dynamic and demanding consumer ecosystem. If you’re a young product start-up – trying to be lean & aggressive, and at the same time, competitive & responsive – you would know that “Launch & Learn” is the mantra for early, & enduring success. However, it’s much easier said than done.

Every killer app or an awesome product is a result of consistently great product management. It requires solving the paradoxical maze through which a start-up navigates every day. Do you listen to every customer? Do you prioritize the needs of a large initial customer v/s a number of smaller prospects? Do you tune the product roadmap to every bit that your gut tells you? How much of research is really useful? How should you set up the feedback mechanisms? How far out should you plan? How do you balance the vision for tomorrow against the needs of today? How do you design & build the product to be able to respond to the market needs & marketing campaigns? How do you architect the business and the product to be able to navigate through changing market dynamics? How do you manage the release cycles to be able to launch the products at just the right time? How do you build products to be able to embed Marketing Offers more easily, and perform the customer surveys with ease? How do you decide which features are really critical, against those that are only perceived to be so?

These are just some of the questions that keep the teams at young start-ups awake at night and toiling in the day. If you are in a similar situation, then come over and learn the secrets from the veterans in the field of Product Management. pn.ispirt.in has pulled together some of the best “been there done that” leaders from the industry who are keen to share their experiences an learning in an open forum in the form of #PNMeetup.

If you are one of the following, then we think you will benefit from this session:
– Product Practitioner who’s been doing this for couple of years
– Startup entrepreneur building a B2C product business, or has built it in the last few years
– Marketing lead at a young product start-up
– Designer or Product Engineer with a sense of product ownership in a young start-up
– An early stage entrepreneur with a great idea and a prototype, & trying to take off with the product

Hear from Angad Kingra from Zomato & Pranav Bhasin from Makemytrip.com & Harinder Takhar, Paytm