Positioning and messaging for Product Entrepreneurs – iSPIRT Playbook Roundtable

A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the langauage of your target audience. This workshop is brought to you by iSPIRT. One of the initiatives of iSPIRT is to convert conversations into playbook for product entrepreneurs.The PlaybookRT is led by Shankar Maruwada and is intended for companies that have a software product (consumer or enterprise), have initial customers and are trying to scale to the next level. They are keen to make more crisp their value proposition to the target audience and more clearly articulate their position relative to competitors.

This PlaybookRT will be interactive and will help your team step into the role of your target audience, map your features to benefits, organize those benefits into message themes, and summarize the product in a positioning statement.

This one day PlayBookRT is designed for Companies who have some visibility in market and product has been validated through an initial set of customers

To apply for this PlaybookRT please fill up the online application and we will get back to you.

The session is open to the company’s CEO or head of marketing/product. Applications are due by the 2nd December. The goal is to have at most 12 companies so as to make the interaction effective. If there are other interested attendees, we will arrange subsequent workshops. We will confirm the short-listed companies by 3rd December 2014. This PlaybookRT is FREE and there are no charges.

Profile of Shankar: Mentor to entrepreneurs and investor in startups, Shankar combines deep entrepreneurial experience with expertise in the two diverse domains of marketing and analytics. He successfully exited his own startup Marketics (a premier marketing analytics services provider to Fortune 500 companies around the world), by selling it to WNS in 2007. The story of Marketics is featured in Rashmi Bansal’s ‘Stay Hungry, Stay Foolish’.

He was then handpicked by Nandan Nilekani, as one of the first few people onboard the UIDAI project. At UIDAI, he headed Demand Generation and Communication, and among other things, was tasked with creating a brand name for UIDAI’s product – now known as Aadhaar.

He started his corporate career in Procter and Gamble’s famed Brand Management function. He is an alumnus of IIT Kharagpur and IIM Ahmedabad.