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iSPIRT Playbook RoundTable: Positioning and Messaging for Product Entrepreneurs
4th April, 2013 @ 5:00 PM - 8:00 PM
The First Playbook Roundtable is on “Positioning and messaging for Product Entrepreneurs“. The playbook roundtable is led by Shankar Maruwada and is intended for companies that have a software product (consumer or enterprise), have initial customers and are trying to scale to the next level. They are keen to make more crisp their value proposition to the target audience and more clearly articulate their position relative to competitors.
A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the language of your target audience. This playbook roundtable is being done in Bangalore on 4th April.
You can find more details about the Playbook RoundTable here.