Product Management and Growth Hacking: Things go well when they work together #PlaybookRT in Delhi

Building substandard products in 2015 is no longer an option. Design, which was once a competitive advantage, is today a commodity. Everyone has well designed, frictionless products that promise to solve some problem or the other.

To build the kind of products that users have come to expect of us today, it is important to get the small things right, to know what features to develop and which to push for later, to get as many users to use a feature that you have shipped, and to have a fool proof mechanism to collect actionable user feedback which can be funnelled back into the product roadmap.

Being able to do all of the above effectively requires the product management and growth hacking roles to converge and work across the product lifecycle.

This means understanding in simple terms what these roles are and what metrics to measure their success against. It means that your product manager need to have the diplomacy needed to work alongside engineers, marketing, and leadership at your company. Product Management needs to have a good taste for design and sensitivity for the small details that no one notices but in the end go a long way in delighting users. It also means that your growth team needs to know what tactics should be used to get new users in the door or get current users to use a new feature.

At the 51st iSPIRT #PlaybookRT, every question you’ve ever had about product management and growth hacking will be answered by someone who’s been there and done that. Amit Ranjan co-founded SlideShare and grew it into a the world’s largest community of people who create and consume slide decks.

Amit will be curating the list of 12 startups that will participate in the round table once applications have bee submitted.

If you would like to have a constructive dialogue around how product management and growth hacking can be integrated in to your startups, Apply for the PlaybookRT here