SaaS: Secrets of Becoming an Expert Desk Marketeer

Microsoft Ventures ThinkNext & iSPIRT present the Roundtable on SaaS: Secrets of Becoming an Expert Desk Marketeer. These roundtables are invite-only closed door discussions aimed at deepening conversations that make the Indian entrepreneurial ecosystem a strong contender on the global stage.

The panel will be moderated by Suresh Sambandam from KissFLOW and the other panel members are Sunil Patro from SignEasy , Niraj Ranjan from GrexIt and Krish from ChargeBee.

iSPIRT will also be launching A Jump Start Guide to Desk Marketing and Selling for Mid-Market SaaS. The goal of the guide is:

Let the truth be told – SaaS businesses are amazing. Predictable recurring revenue, great margins and inbound marketing. Best of all, the ability to operate from India and sell to the world.

But a key challenge in sustaining and growing a SaaS business is effective marketing – you need to constantly drive the right traffic to your site, get people to trust your product, help them signup to see value and then eventually convert them into customers.

This guide will look at marketing and onboarding methods to power your SaaS business. The goal of this guide will be to educate and empower Indian SaaS entrepreneurs on marketing their SaaS product to a global audience.