design thinking

Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Organizations, big or small, require to re-invent themselves almost constantly to establish an enviable competitive advantage for their companies. Successful organizations like Pepsi, Apple, Airbnb have …

In a highly competitive marketplace we all depend on nimble creative thinking to solve problems. The center of design thinking is the end user experience - which in turn reflects the brand philosophy and ideology.  The process starts with the people that we are designing for and ends with creating products, services and experiences that …