Great people have come, and great people have gone. But what they have left behind for us is timeless wisdom that has survived the change of marketing models from 4Ps to 4Cs, Al Gore inventing the Internet and funny cats doing funny things. Here’s bringing to you marketing wisdom from eons back, and their translation …
Best products are built, keeping its user experience in mind says Shalin Jain from Tenmiles…
Hypothetically speaking, if one was offered a job and the decision to accept or reject was based on how far one had to travel, would “Tenmiles” be a round enough estimate, to base a rejection on? The answer is locked away somewhere in this piece. Read on to find out… Education, bunking and creation Shalin …
Be a part of the journey to Product Nirvana!
There has been a huge upstart in the number of product companies in India in the last 12 months. 700% is the estimate according to Zinnov Consulting. Most of them, as one keynote speaker at the recently held NASSCOM Product Conclave 2012 said ominously or more from experience being in the Silicon Valley, “will fail”. …
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Should I outsource the sales function at my technology startup?
I am thinking of writing a series on technology sales, given that selling is my first functional love and I enjoy it more than anything else. (There, I admit it, and yes, more than development even though I am an “engineer” by education). So the next few posts will be focused exclusively on selling for entrepreneurs. …
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Passion, Conviction and Approach to entrepreneurship
Many People keep wondering about the kid who rarely talks at home and not good to get grades in school but went on to become an amazing start-up genius. Celebrated Lawyer of his time Moti lal Nehru was neither happy with the grades his son got in graduation in England nor with his career as …
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5 Tips for creating a compelling product tour
In between that 90-sec video on the homepage introducing your product and a visitor actually signing up for a free trial, there is this glue that is required. The glue that helps visitors map the problems they are looking to solve to the features your product offers. Or the other way round. Back in time …
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Differentiate or Die – learning’s from the NPC -12 session
Coming back to busy corporate life after NPC (NASSCOM Product Conclave – 2012) is like starting the second innings 🙂 I thoroughly enjoyed being a core volunteer managing 140+ speakers, and the speaker lounge itself on the day of the event. Not just that but was also managing, choreographing and moderating the session “Differentiate or …
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How far should you go with Professional Services in your product business?
For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product support. These services could range from simplistic implementation support, to integration, to solutions-building, to architectural consulting, to IT advisory support. The decision to perform professional …
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Destination Vs. Distribution: Why your Product should be where your users are!
User acquisition is a prerequisite to startup success. Startups often see user acquisition as an act of sourcing traffic to a destination and converting traffic to users. Almost every web business has a destination: a website, an app etc. The destination is often seen as the product in its entirety. Talk to a startup about …
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8 Perspectives on Software Vendors to Watch in 2013
SandHill’s questions on predictions as to how the software vendor landscape will change in 2013 found agreement among industry observers about the changes facing legacy software powerhouses. The questions also sparked tirades about Microsoft. Dive into their perspectives on the difficult challenges and necessary “rebooting” ahead. Q: Which three to five software vendors will face …
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You May Not Like Your Payslip, but We…Love It
SAP acquired Success Factors and Oracle acquired Taleo in billion dollar transactions. Workday recently listed at a billion dollar valuation. The boring enterprise HR software market is suddenly hot – red hot. This excitement is also rubbing off onto a decade old HR Software Product company from Bangalore that aspires to be the first choice …
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The Challenge of “Reverse Innovation”
MNC Structures can impede innovation flows…. In the mid-1970s, the Xerox Corporation faced the first real threat to its domination of the photocopying industry. This threat did not come from IBM or Kodak, the large American companies that had entered the industry. Instead it came from Canon and Ricoh, at that time relatively small Japanese …
Q&A with Software Startup Druva
Editor’s note: Druva’s inSync is a cloud-based unified solution for managing endpoint data in a mobile world. In this interview, Jaspreet Singh, founder and CEO, explains how the product differentiates in its market and how it provides value for enterprises. He also discusses an important attribute for startup CEOs. This article is brought to SandHill …
10 Advantages in Thinking Big for Product Startups!
Sometime ago I wrote two posts in this forum: Expect a Microsoft, Google or facebook out of India? Won’t happen unless we THINK BIG! and How to Think Big in Software Products? . This post is a continuation of this thought process. What are the advantages for me in Thinking Big if I am a product …
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Product Conclave: Why I Love It
I really loved being there because: You meet and get to know some really cool people (Sharad, Avinash, Mukund, MR were just a few cool people I met at these events first). There is a bigger list but this will give you some idea of what I am talking about) The quality of conversations is …