iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Who will be the young software players and startups to watch in 2013, and why? We recently asked this question of our industry observers and received a variety of predictions. Big Data, business intelligence, and analytics space Guy Smith, chief consultant, Silicon Strategies Marketing: Without naming specific companies or founders, the players to watch will be the …
Continue reading “The Battle Heats Up: Predictions on Winning Software Startups in 2013”
Jay Pullur is the founder and CEO of Pramati Technologies, software and services company based out of Hyderabad. The company recently announced that it’s enterprise social collaboration software platform — Qontext — had been acquired by Autodesk, the maker of design, engineering and entertainment software. Jay’s career in the software industry spans 25 years, and …
Continue reading “Build product teams based on established capabilities and chemistry”
What does a tech-product start-up need initially? It is not money, not more people to join the team according to me. It needs validation, feedback, users, inputs and all of this comes from Real Customers like you & me. If a product start-up gets real users, customers who engage in day-day usage of the product, …
About a month ago, I had a very interesting discussion with Rajan from Intuit about why content is a product and how the lean startup rules should be applied to it. Let’s get the definitions out of the way. A minium viable product (MVP) in its simplest form, is the least number of iterations you’ve …
As product entrepreneurs, every hour of our time is important. We run businesses that can succeed or fail depending on our choices. One of those choices is the time we spend on the eco-system. Yet I have chosen to spend a lot of time on the ecosystem. Here is why. 1) Learn from mistakes and successes: …
Continue reading “10 reasons why I spend a lot of time in the product ecosystem”
Despite a lot of matter that is available and the ease with which people network, setting an Product Startup in the NCR region is fraught with challenges that few can perceive in other parts of the country. For one, it is the sheer size of the region, effectively sprawling across three states, dealing with three …
Continue reading “Building a Product Ecosystem for Startups in NCR region”
Great people have come, and great people have gone. But what they have left behind for us is timeless wisdom that has survived the change of marketing models from 4Ps to 4Cs, Al Gore inventing the Internet and funny cats doing funny things. Here’s bringing to you marketing wisdom from eons back, and their translation …
Hypothetically speaking, if one was offered a job and the decision to accept or reject was based on how far one had to travel, would “Tenmiles” be a round enough estimate, to base a rejection on? The answer is locked away somewhere in this piece. Read on to find out… Education, bunking and creation Shalin …
There has been a huge upstart in the number of product companies in India in the last 12 months. 700% is the estimate according to Zinnov Consulting. Most of them, as one keynote speaker at the recently held NASSCOM Product Conclave 2012 said ominously or more from experience being in the Silicon Valley, “will fail”. …
Continue reading “Be a part of the journey to Product Nirvana!”
I am thinking of writing a series on technology sales, given that selling is my first functional love and I enjoy it more than anything else. (There, I admit it, and yes, more than development even though I am an “engineer” by education). So the next few posts will be focused exclusively on selling for entrepreneurs. …
Continue reading “Should I outsource the sales function at my technology startup?”
Many People keep wondering about the kid who rarely talks at home and not good to get grades in school but went on to become an amazing start-up genius. Celebrated Lawyer of his time Moti lal Nehru was neither happy with the grades his son got in graduation in England nor with his career as …
Continue reading “Passion, Conviction and Approach to entrepreneurship”
In between that 90-sec video on the homepage introducing your product and a visitor actually signing up for a free trial, there is this glue that is required. The glue that helps visitors map the problems they are looking to solve to the features your product offers. Or the other way round. Back in time …
Continue reading “5 Tips for creating a compelling product tour”
Coming back to busy corporate life after NPC (NASSCOM Product Conclave – 2012) is like starting the second innings 🙂 I thoroughly enjoyed being a core volunteer managing 140+ speakers, and the speaker lounge itself on the day of the event. Not just that but was also managing, choreographing and moderating the session “Differentiate or …
Continue reading “Differentiate or Die – learning’s from the NPC -12 session”
For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product support. These services could range from simplistic implementation support, to integration, to solutions-building, to architectural consulting, to IT advisory support. The decision to perform professional …
Continue reading “How far should you go with Professional Services in your product business?”
User acquisition is a prerequisite to startup success. Startups often see user acquisition as an act of sourcing traffic to a destination and converting traffic to users. Almost every web business has a destination: a website, an app etc. The destination is often seen as the product in its entirety. Talk to a startup about …
Continue reading “Destination Vs. Distribution: Why your Product should be where your users are!”