iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Pricing is a mix of art science. Most product startups have a hard time figuring out their revenue model (freemium or, paid only) and what they should charge. If you chose freemium, you have to be careful that cost of incremental customer is low and it will be great, if this customer also helps spread the word …
Continue reading “How To Do Pricing For Enterprise Sales #PNMeetup”
The buyer had told you that they were in the market for exactly what you were selling, and the timing couldn’t be better. The pricing was right and your solution met all the buyer’s needs but lo and behold the sale did not happen. Has this ever happened to you? If you are like me …
ProductNation, a portal dedicated to the cause of the Indian software product industry and Sandhill, a portal that offers business strategy for the software, cloud and mobile ecosystem have tied-up to share industry best practices with companies that are emerging and growing in India. This is an important development in the Indian software product landscape as it brings …
In my previous blogs, I wrote about how differentiation is a must and even wrote about how Bob Wright and Raj Shetty spoke about the differentiation @ NPC-12. Ok now comes the most critical issue of “yeah I understand differentiation but how do I do a valid differentiation rather than doing for the sake of …
Continue reading “Will your Differentiation pass the D-Cubers Test?”
From the beginning, we at Ozonetel had always wanted to build a platform. Initially, we did a VXML platform with off the shelf hardware. But VXML was not sexy enough and there were not a lot of takers. So in 2010, we did a pivot and built our own custom hardware( PRI cards) and built KooKoo and top of …
Continue reading “Platform Play Versus Product Play in an Indian Scenario-Part 1”
Editor’s note: EmpXtrack is comprehensive, global HR solution and the product of Saigun Technologies, a startup launched in 2002. We interviewed Tushar Bhatia, Saigun’s founder and president, about the modern elements of an HR solution as well as the challenges for startups in identifying the right target market and funding product development. This article is brought to …
Continue reading “Conversation with HR Solution Provider, Saigun Technologies”
Until the dawn of this decade not many people would have thought of transforming the way dismal healthcare system works in India let alone doing it over the course of 2 days but this is about to change as the Startup Weekend comes to Delhi on 7 Dec with a sole focus of encouraging entrepreneurs …
Continue reading “Start the revolution in Healthcare at StartupWeekend, New Delhi”
I started writing about Thinking Big and it is turning out to be a serial topic! As Indians, technical stuff comes naturally, business thinking comes naturally, but creativity is a touch-feely subject that many of us are not that comfortable with! We usually give it lip service and move on to more important stuff like …
Continue reading “Think Big! Build a Creative Culture or Transform Into It!”
Several events in the software world during 2012 will have a notable impact on the industry for years to come, according to SandHill’s industry observers. Some are striking enough that our panelists think they deserve an award. What software event that happened in 2012 will have the most impact over the next two to three …
Continue reading “Back to the Future: Software Moves as Catalysts for Driving Change”
Buying vs usage: I read a mention of usage rather than just purchase and it is a very valuable distinction. Let’s focus on that and go deeper in it. Buying does not necessarily lead to usage and I’m being generic here, spanning genres of products. Let’s look at a simple and very common example of a …
Who will be the young software players and startups to watch in 2013, and why? We recently asked this question of our industry observers and received a variety of predictions. Big Data, business intelligence, and analytics space Guy Smith, chief consultant, Silicon Strategies Marketing: Without naming specific companies or founders, the players to watch will be the …
Continue reading “The Battle Heats Up: Predictions on Winning Software Startups in 2013”
Jay Pullur is the founder and CEO of Pramati Technologies, software and services company based out of Hyderabad. The company recently announced that it’s enterprise social collaboration software platform — Qontext — had been acquired by Autodesk, the maker of design, engineering and entertainment software. Jay’s career in the software industry spans 25 years, and …
Continue reading “Build product teams based on established capabilities and chemistry”
What does a tech-product start-up need initially? It is not money, not more people to join the team according to me. It needs validation, feedback, users, inputs and all of this comes from Real Customers like you & me. If a product start-up gets real users, customers who engage in day-day usage of the product, …
About a month ago, I had a very interesting discussion with Rajan from Intuit about why content is a product and how the lean startup rules should be applied to it. Let’s get the definitions out of the way. A minium viable product (MVP) in its simplest form, is the least number of iterations you’ve …
As product entrepreneurs, every hour of our time is important. We run businesses that can succeed or fail depending on our choices. One of those choices is the time we spend on the eco-system. Yet I have chosen to spend a lot of time on the ecosystem. Here is why. 1) Learn from mistakes and successes: …
Continue reading “10 reasons why I spend a lot of time in the product ecosystem”