Are you building a product (or service) and wondering how to get the word out on a low marketing budget. How do you get distribution early on – is Adwords …
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Inspiring quotes from Woman Leaders in the Product Space
Everywhere you look, there is an Indian woman in pursuit of an entrepreneurial dream. With a GDP growth rate of 8.2%, women product leaders have a whole reason to be …
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Digital Marketing for the B2B Landscape
The B2B buying process has undergone a transformation, and so has the B2B customer. Let’s roll the clock back in time. Information about your company, services, products and solutions was …
Whats your product – Dabangg Or Paan Singh Tomar?
As a part of my product management training, I insist on the importance of understanding of behavioral science while managing products. I am both puzzled and irritated when a participant, …
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The Gap Unfilled
No one is sure of their exact number, but a census of micro, small and medium enterprises (MSMEs) done a few years ago estimated that there are 26 million small …
Q&A with Cloud-Based Application Penetration Testing Company iViZ Security
iViZ Security “takes ethical hacking to the cloud,” says Bikash Barai, its co-founder, CEO and director. Currently iViZ focuses on cloud-based penetration testing services for Web applications. He shares insights for other entrepreneurs about …
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Design great products through experiments – Product Leadership Workshop
Too many teams begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even …
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Reverse Pitch: Delhi Edition
After two successful editions of ReversePitchin Bangalore in March & November last year, ProductNation & 91SpringBoard are pleased to bring the third edition in Delhi. This is a shorter and …
How a much needed niche banking product was born – The iCreate story.
ProductNation caught up with iCreate Software co-founder Naren Santhanam, on what went in to the making of a successful product. It was circa 2006 when Naren met Anup while they …
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Find out what emerged when the Geeks met #Dilliwallas #GOAP
It was a usual Thursday morning, chaos at the Mathura Road, but once you got on to the 91SpringBoard office, you could feel the aroma of the paints, etc in …
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How Sales and Support can also be ‘Marketed’!
The best marketer of our time was, inarguably, Steve Jobs. And everything Steve Jobs did was aimed at one thing – marketing his products. His presentations were performances, his product …
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Managing business is about having the right data at your fingertips
Hindsight, they say, is 20/20. The advantage of hindsight is that all the data that affects a decision has been revealed and is known. Unfortunately, real life never works that …
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Great Mentoring Session for Product startups with Piyush Singh & Greg Toebbe
Both, Piyush Singh(Sr. VP & CIO) & Greg Toebbe(Sr. VP) at Great American Insurance, are active participants in the Indian software ecosystem and are acknowledged speakers in the NASSCOM Product Conclave. …
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Building profitable and sustainable software product company
What common principles underlie success of software product companies such as Newgen, Nucleus, Tally, Polaris, Srishti, Mindmill, Quest informatics, Druvaa, Infrasoft, Zoho etc?. Kim and Maubrogne (1997) in their analysis …
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Photolity – The finest, most efficient, and an intelligent aggregator of photos.
It promises to aggregate photos from any source, and do some great things with them. Photolity was created recently against the backdrop of a similar Facebook app which was launched last year. …
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