It was a cold Saturday afternoon with the rain gods already drenching the earth beneath them. The location reminded me of college with its red brick interiors, jute chairs and …
Continue reading “Building Killer Products in a young startup….”
Profit from Price, Always – The Bootstrapped Story of RateGain
This is part of our “Podcast with a Product Entrepreneur” series. Do check out the 30 minute podcast! His first fling with business was a video game exchange, while at …
Continue reading “Profit from Price, Always – The Bootstrapped Story of RateGain”
Guerilla Marketing 2.0 for Product Startups!
Jay Conrad Levinson, father of Guerilla Marketing defines it very simply as going after conventional goals with unconventional means! When you are a product startup, trying to build a business …
Continue reading “Guerilla Marketing 2.0 for Product Startups!”
Geeks with Dilli Wallas
Geeks on a Plane (#GOAP) is an invite-only tour for startups, investors, and executives to learn about burgeoning technology markets worldwide. #GOAP is headed to India and after visiting Bangalore &Mumbai the geeks will …
Geeks with Dilli Wallas
Geeks on a Plane (#GOAP) is an invite-only tour for startups, investors, and executives to learn about burgeoning technology markets worldwide. #GOAP is headed to India and after visiting Bangalore …
An iSPIRT’ed Budget
One of the pillars of iSPIRT’s mission statement is a focus on converting the needs of the product ecosystem to policy direction. One of the first undertakings of the iSPIRT community …
Build it Right, then Sell it to Many (and Keep Repeating)
Building a software product is more difficult than doing projects or providing services. With projects, software is developed to meet the exact specifications of the client. Work begins only when …
Continue reading “Build it Right, then Sell it to Many (and Keep Repeating)”
Customer support lessons from the Yellow Tire Company
It’s quite a matter of pride for the Dabbawalas of Mumbai to be counted right up there in the performance toppers chart. With efficiency metrics that any manager would die …
Continue reading “Customer support lessons from the Yellow Tire Company”
How to go from an engineer to a product entrepreneur?
When you work as an engineer regardless of whether it is startup or a big company (in consulting services or products) you are always given guidance on what you should …
Continue reading “How to go from an engineer to a product entrepreneur?”
In discussion with the Founders of Qualitia
Today there are proven automation tools in the market from HP, IBM as well as open source tools like Selenium, Webdriver but the success does not lies in just investing …
Continue reading “In discussion with the Founders of Qualitia”
CIOSE selects 8 #MadeInIndia product companies to showcase on global platform
CIO Strategy Exchange (CIOSE) has selected 8 companies from India from the #MadeInIndia tag to showcase them on a global platform. Its director Ernest M. von Simson reviewed many applications …
Continue reading “CIOSE selects 8 #MadeInIndia product companies to showcase on global platform”
Zomato “gets” foodies, and it gets them so well
I am a foodie. And a big Zomato fan, no pun intended anywhere. Here, I am going to talk about everything we foodies love about Zomato and all the things …
Continue reading “Zomato “gets” foodies, and it gets them so well”
Content Generation – The 10 commandments
Content Marketing is increasingly becoming a key strategy for product marketers. With prospects and customers ceasing to be passive and, on the contrary, actively gathering information, comparing product offerings and …
EmployWise: Improving the ROI in employee lifecycle management
Effective employee lifecycle management is acquiring importance from a talent acquisition and retention perspective; from an employee satisfaction angle; as well as from a compliance and regulatory viewpoint. Many organizations, …
Continue reading “EmployWise: Improving the ROI in employee lifecycle management”
Sustaining India’s IT Exports Growth: Why Products are the Way?
Going by its 12th five year plan projections, the Indian government expects that the IT/ITES exports from the country would reach $130 billion by FY 2016-17, up from $69 billion …
Continue reading “Sustaining India’s IT Exports Growth: Why Products are the Way?”