iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Test Your Pitch is one of the ideas proposed for the unconference style sessions (aka unsessions) driven by participants. Here is how it works. Every one wants to know how their pitch works. So we want to see whether we can provide you a platform to test your pitch in small groups. Here are some …
Continue reading “Test and Improve Your Pitch at Product Conclave”
“It doesn’t matter how beautiful your theory (idea) is, it doesn’t matter how smart you are. If it doesn’t agree with experiment, it’s wrong” – Richard Feynman Building a successful product startup is like trying to win a race driving a vehicle that has less than half its fuel tank filled, whose controls you don’t fully …
Continue reading “Lean Experimentation as the way to faster progress in product startups”
What happens when six engineers with cushy corporate jobs decide to invest? And that too in a Whiteboard and an imported Smartphone. Yes, they grow up into mobile entrepreneurs creating android apps that millions the World over love. If you are reading this on an Android device, quickly search for “Friday” on the Play Store. …
Continue reading “And You thought Friday was just a Day of the Week…”
Every now and then, we hear people arguing about building “Microsoft” and “Google” of India. Companies like Microsoft, Google have built up incredible technologies and their contributions in improving our life is significant. When started, they started with big vision, a tough and relevant problem to solve, and brilliant team behind the vision. While I …
Just look at the money saved by KISSMetrics to achieve a Million Dollar Marketing budget result.
Let us face it, technology startups are often founded by geeks, employ geeks and hence are, more often than not, geekdoms. There is tremendous value in it. However, there is a significant downside to this as it relates to communication. Geeks speak geekspeak and unfortunately that is all the customers hear a lot of times. …
Continue reading “Does your customer know what you are talking about?”
When VCs from the US flooded into India about 5 to 10 years ago, they were expecting to invest and make happen, a number of Microsofts, Google and facebooks! They ended up buying shares of existing public companies and became more of Private Equity investors rather than VCs who could put in a 1$ in …
Marketing a product is always tricky business. Step into a marketing discussion and it invariably ends with, “Should we really be spending so much on marketing? Isn’t there a better (read: cheaper) way to do this?” Now observe the marketing head honcho whose responsibility it is to get the product into the hands of users. …
Continue reading “10 No-Brainer Marketing Lessons for Nerds”
Pallav Nadhani, CEO and Co-founder of FusionCharts, was just 17 when he started the data visualization product company in 2002. The company today is one of India’s most successful product stories and happens to be one of the first Indian start-ups to have caught the eye of the Obama administration. FusionCharts has a user base …
Continue reading “Pallav Nadhani’s list of Top 10 mistakes entrepreneurs make…(Part 2 of 2)”
Product creators often tend to think of products in terms of features. I’m not talking about the traditional myth of “more features is better” that got debunked a long time back. Product creators still think of features because they try to deliver a certain functionality. Instead, a product should actually be visualized as an answer …
Continue reading “How to Build a Great Product by Removing Barriers to Usage”
It is not a usual day if Bill Gates pays a surprise visit to your office. And if the Microsoft Founder spends two hours understanding your business and your product, you might be onto something with a potential to change the world. Hence, the ProductNation team caught up with the Co-Founder and CEO of EKO …
Continue reading “Your neighborhood mom-and-pop Shop is an SBI Branch, thanks to EKO”
We have been long hearing that the product ecosystem in India is at the inflection point and will grow significantly over the next few years (different consultants look at 2015, 2020 or 2025 to be that period :)). More than we hear this, we do hear lot of people talking about how the ecosystem is …
Continue reading “The Product Ecosystem in India is at the Inflection point…”
Pallav Nadhani, CEO and Co-founder of FusionCharts, was just 17 when he started the data visualization product company in 2002. The company today is one of India’s most successful product stories and happens to be one of the first Indian start-ups to have caught the eye of the Obama administration. FusionCharts has a user base …
Here’s an interesting story about a young entrepreneur who put his personal life ahead of cool, calculated business decisions and went on to create a very successful IT Products Business. Going back in time – background Archit graduated in Computer Science, from IIT Guwahati and a doctoral level programme in the same subject thereafter, from …
In recent years the Indian Software Product industry has seen exponential growth in terms of revenue and people. The industry has matured to a state where numerous entrepreneurs have built successful companies that are becoming household names! Our mission this year is not only to inspire and motivate entrepreneurs but to also impart knowledge and …