CEO Attributes for Leading a Company from Launch to Success

Editor’s Note: InnovizeTech Software and its product, Sapience, is an early leader in India’s emerging software products story. Earlier in his career, InnovizeTech’s CEO and co-founder Shirish Deodhar founded two …

Get Your Story Straight

What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco.  What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We …

The new age startup – Build a feature not a product

Its a well known fact that the infrastructure costs of building a software / Internet startup have dramatically reduced. Although the costs of developers have dramatically gone up by the same …

The Product Business is Like the Movie Business

I read the cover story in Forbes on the success of Dropbox, which is set to do about $240 million in sales in 2011, with only 70 employees. As Forbes points …

How Capillary Technologies Became a Top Provider of Retail End-to-End Customer Engagement Solutions

Editor’s Note: Launched in 2008, Capillary Technologies is India’s largest provider of end-to-end customer engagement solutions for retailers. Co-founder and CEO Aneesh Reddy discusses the company strategy, tradeoffs in the …

Ozonetel Innovates Voice Cloud in India

Editor’s Note: Serial entrepreneur Murthy Chintalapati left Silicon Valley, returned to Bangalore and launched Ozonetel in 2007 with a cloud telephony platform for voice apps development. As founder and CEO, …

Enterprise Applications – Thousands of app “snacks” instead of “full meal” applications?

Today was the second time I am hearing that the future of applications in enterprises are thousands of small apps instead a hundred or two applications! I was listening to the …

What makes a product “fit” a market? Or how to achieve product-market fit?

A relatively young term in an entrepreneur’s vocabulary is “product-market fit” (PMF). Attributed to Marc Andreessen in 2009, this term, has a relatively simple meaning but one that’s hard to really get …

8 Symptoms: You Know You Have A Positioning Problem When….

A change in strategy changes everything. It cannot be undertaken lightly. Capitalizing on a change in strategy or inflection point often requires solving a new customer problem, selling and marketing to …

Indian Software Startups Similar to Excitement of Late-90s Silicon Valley

Editor’s note: Sharad Sharma and M.R. Rangaswami are co-hosts of the NASSCOM Product Conclave 2011 (November 8-10, 2011), a must-attend event for software product startups. Now in its eighth year, …