iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Attracting potential customers on your website is always challenging. While you somehow manage to figure that out by SEO, Adwords and Social Media Marketing, the second challenge comes up – …
Continue reading “Experiments with psychology that got us 4x Conversions on our website”
[Given the course of events that have unfurled recently, iSPIRT created IGCC to investigate, and strengthen governance. Sharad Sharma, who has previously apologized and accepted responsibility on Twitter, has reflected …
Continue reading “The End Doesn’t Justify The Means: A Public Statement”
“If I had to guess, Social Commerce is the next area to really blow up” – Mark Zuckerberg ‘Social Commerce’ or more simply ‘Social Payments’ has been a relatively new …
Continue reading “Time to decode the ‘Social’ in ‘Social Commerce’”
One of the top two responsibilities of the CEO is to ensure that there is sufficient cash in the bank at all times. That often requires raising money from investors; …
Continue reading “Creating a company brand — outside a product brand”
The capability to build something – a product or a solution – is, but, just the start of things. Capability is needed to build a product but capability is not …
Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their …
When we launched iKen two years ago, (The Way of Successful Entrepreneurs and Launching Pre Entrepreneur Program) we weren’t sure if a “reality-focussed”, “deep-dive format”, “away from jingoism”, bootcamp would have many takers. …
This is the 100th playbook roundtable and is meant for growth stage B2B SaaS Founders or for Product Leaders working in B2B startups. This playbook/workshop will be facilitated by Suresh Sambandam, KiSSFlow …
Continue reading “Inbound Marketing – Workshop for DIY Global SaaS Startups #100PlaybookRT #Chennai”
This playbook roundtable is meant for entrepreneurs who are in the growth stages of building their company. This playbook will be facilitated by Abhishek Sinha, CEO & Co-Founder of Eko and is scheduled for …
For the last two decades I have followed global products and success stories, and a question constantly in front of me is why India has very few globally comparable products …
Continue reading “Do we have the DNA to build great products in India?”
How one entrepreneur’s mountain looks like a VC’s molehill The apocryphal story of a newbie B2B founder, with deep domain knowledge, but no experience as an entrepreneur or in a startup. …
iSPIRT does not fit into known mental model for many folks, they often ask what exactly is it? Few say it is hard to pin it inside a known category …
Continue reading “Explaining iSPIRT – ‘Olympic Gold Quest’ for India’s Product Winners”
This playbook roundtable is meant for early stage B2B SaaS Founders or for Product Leaders working in B2B startups. This playbook will be facilitated by Arpit Rai at WebEngage and is scheduled for …
When #iSPIRT announced a roundtable on ‘Building & Scaling Growth Teams for Saas Founders’ with Ashwin Ramesh (Synup) leading it, I was thrilled to join it, assuming it would be …
Before writing something down about our experience at the recently held Product Nation Camp (PNCamp) product teardown session, I think it would be better to give a short perspective on …